MTV OMG

MTV OMG (OMG standing for "Obsessed with Music and Gossip") was a British pay television music channel operated by ViacomCBS Networks UK & Australia. It launched on 1 March 2018, replacing free-to-air sister music channel Viva.[1][2] The audience profile on Sky Media showed that the channel mainly reached a target female audience with 59.88% of viewers being female, whilst only 40.12% of the viewers are male.[3] The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.[4]

MTV OMG
Launched1 March 2018
Closed20 July 2020
NetworkMTV (UK & Ireland)
Owned byViacomCBS Networks UK & Australia
Picture format576i 16:9 SDTV
CountryUnited Kingdom and Ireland
LanguageEnglish
Broadcast areaUnited Kingdom and Ireland
HeadquartersLondon, England
ReplacedViva
Sister channel(s)
Websitemtv.co.uk/mtv-omg
Availability
(at time of closure)
Satellite
Sky
(UK & Ireland)		Channel 352
Cable
Virgin Media
(UK)		Channel 318
Virgin Media IrelandChannel 709

History

In the month of July, starting in 2018, MTV OMG was temporarily renamed MTV Pride to coincide with Pride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channel MTV Classic. The channel, along with Club MTV and MTV Rocks, closed on 20 July 2020.[5] The last music video played on the channel was "Thank You for the Music" by ABBA.

Logos
  • MTV Love Logo used Febuary 1, 2018 - Febuary 28, 2020
  • MTV OMG Logo used March 1, 2018 - July 20, 2020

Programming
  • This Week's OMG Top 20
  • OMG's Pop Obsessions!
  • OMG's Weekend Obsessions!
  • OMG's Weekend Hits!
  • Brand New Video!
  • The Official UK Download Chart
  • The Official UK Top 20
  • The Official UK Top 40
  • The Official UK Chart Update
  • The Official UK Number 1
  • #MTVHottest
  • MTV Asks
  • ...'s Birthday Guestlist
  • 2-4-1 happy hour hits!
  • 100% Hits! 90s Vs 00s!
  • 100% Hits! 00s Vs 10s!
  • Class Of ...

References
  1. Hanley, James. "OMG! MTV to launch new music channel". www.musicweek.com. Retrieved 26 May 2018.
  2. "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  3. "Channel profile: MTV OMG". www.skymedia.co.uk. Retrieved 26 May 2018.
  4. "introducing mtv omg our brand new music channel!". www.mtv.co.uk. Retrieved 26 May 2018.
  5. "MTV to close three UK channels next week". Media Mole. 13 July 2020. Retrieved 13 July 2020.
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