Haidilao

Haidilao International Holding Ltd. (simplified Chinese: 海底捞国际控股有限公司; traditional Chinese: 海底撈國際控股有限公司; pinyin: Hǎidǐlāo) is a chain of hot pot restaurants founded in Jianyang, Sichuan, China in 1994.[2] Its restaurants typically operate under the name Haidilao Hot Pot.

Haidilao International Holding Ltd.
Public
IndustryHot Pot Restaurant
FoundedMarch 20, 1994 (1994-03-20) in Jianyang, Sichuan, China
FounderZhang Yong
Headquarters
Beijing 
,
People's Republic of China 
Number of locations
400+ restaurants[1]
Area served
People's Republic of China, United States, Canada, United Kingdom, Hong Kong, South Korea, Australia, Japan, Taiwan, Macau, Malaysia, Singapore, Indonesia, Thailand, Vietnam
Number of employees
60,000[1]
Websitewww.haidilao.com
A Haidilao restaurant in Suzhou, China
A Haidilao restaurant in London, United Kingdom
Food layout at Haidilao

History

The name of the company originates from a mahjong term, haidilao, literally meaning "deep sea dredging", analogous to the act of completing a mahjong winning hand on picking up the last available tile in the game.[3] This is very rare and considered very lucky.[3]

Haidilao was founded in 1994.[4] At first, it was a small shop selling malatang. Later it developed and expanded its menu. Zhang Yong, who came from a small village in Sichuan, is the CEO of the company.[5]

In 2018, Haidilao Hot Pot served more than 160 million customers, with an average daily table turnover rate (i.e. the number of parties hosted per table per day) of 5.0.[4][6] At the end of 2018, Haidilao Hot Pot had 466 direct-operated stores in operation in more than a hundred cities.[4] In addition to many locations in mainland of China, the company has restaurants in Hong Kong, Malaysia, Singapore, Australia, Taiwan, United Kingdom, Canada, United States, Thailand, Indonesia, Vietnam, South Korea, and Japan.[7] Haidilao Hot Pot has more than 36 million VIP members and 60,000+ staff.[8][9]

The first US outlet opened in Westfield Santa Anita (California) in September 2013.[10][11]

Founded as a privately held company, Haidilao filed to launch an initial public offering (IPO) in Hong Kong in 2018, aiming to raise up to US$700 million for further expansion.[7][12]

Special services

There are personalized services in Haidilao Hot Pot, including free nail art (working days) and hand care (holiday) for female top customers while they are waiting in the line.[13][14] Customers can also have free leather shoe cleaning service, as well as free photo printing. The restaurant offers massage chairs for customers. Also, some stores have children's play rooms and are accompanied by special personnel.[14][15]

While eating at Haidilao Hot Pot, customers can view Sichuan's characteristic face-changing performance as well as a fusion of Chinese martial arts.[16] The restaurant also provides customers with a variety of snacks, fruits, and games at their seats.[16][17]

Development

Hai Di Lao and Panasonic jointly launched a "smart" restaurant in 2018.[18] This smart restaurant relies on Panasonic's robotics and image recognition technology to achieve full automation of the kitchen. [18]After the customer orders the food with tablet computer (iPad), the system in the kitchen can automatically recognize the dishes and puts them into the tray. [18]The low temperature status of the automatic food store is effective in ensuring food hygiene, and automated meal replacement can eliminate human error. The system can also read the label information on the plate, accurately manages the type of dishes, the time of loading, the shelf life and other data to ensure food safety.[18]

Awards and certification

Haidilao Hot Pot has won more than ten titles and honors such as “advanced enterprise”, “consumer satisfaction unit” and “famous hot pot” in Sichuan, Shanxi, Henan and other provinces in China.[19] From 2008 to 2012, it won the “Top 10 Hot Pot Restaurant” by the public comment website for 5 consecutive years in China. At the same time, it won the honorary title of “Top 100 Chinese Catering Enterprises” for 5 consecutive years.[19] On May 27, 2011, “Haidilao” trademark was awarded “China Famous Brand”. [19]

References
  1. http://www.haidilao.com/brand/story
  2. "Hotpot giant Haidilao set to enter Hong Kong soon". China Daily. 17 February 2017. Retrieved 25 August 2017.
  3. "Spice of success". China Daily. 4 March 2011. Retrieved 25 August 2017.
  4. "经商篇--餐饮业楷模：海底捞基本情况简介！". www.360doc.com. Retrieved 2019-06-21.
  5. "海底捞董事长张勇：创火锅店福利传奇" (in Chinese). China Cuisine Association. 26 October 2010. Retrieved 25 August 2017.
  6. "2018年海底撈實現營收170億元，平均翻桌率5次/天，日入4600萬". KK News. 27 March 2019. Retrieved 26 December 2019.
  7. Chiu, Joanne (10 September 2018). "Hong Kong's Hot-Pot IPO: A Chinese Chain Serving Pig Brains and Giving Manicures". Wall Street Journal. Retrieved 2018-09-12.
  8. "海底捞年收入做到 100 亿，一个以市场扩张为战略的火锅店会有什么风险_商业_好奇心日报". www.qdaily.com. Retrieved 2019-06-21.
  9. "海底捞基本情况简介". www.360doc.com. Retrieved 2019-06-21.
  10. "Hai Di Lao, Chinese Hot Pot Chain, Plans To Bring 'Noodle Dance' To The U.S." Huffington Post. 22 May 2013. Retrieved 25 August 2017.
  11. Burkitt, Laurie (22 May 2013). "Chinese Hot Pot Chain Hai Di Lao Makes Move to U.S." Wall Street Journal. Retrieved 2018-09-12.
  12. Zhu, Julie. "Haidilao to tap demand for Chinese hotpot with up to $700 million..." Reuters. Retrieved 2018-09-01.
  13. Chen, Elsie; 黄瑞黎2018年9月26日 (2018-09-27). "海底捞赴港上市，它能征服海外食客吗？". 纽约时报中文网 (in Chinese). Retrieved 2019-06-20.
  14. Li, Gabriel (2018-10-14). "Why Do We Wait Three Hours for Hot Pot at Haidilao?". Pandaily. Retrieved 2019-06-20.
  15. Chiu, Joanne. "Hong Kong's Hot-Pot IPO: A Chinese Chain Serving Pig Brains and Giving Manicures". WSJ. Retrieved 2019-06-21.
  16. Chen, Elsie; 黄瑞黎2018年9月26日 (2018-09-27). "海底捞赴港上市，它能征服海外食客吗？". 纽约时报中文网 (in Chinese). Retrieved 2019-06-20.
  17. Chiu, Joanne. "Hong Kong's Hot-Pot IPO: A Chinese Chain Serving Pig Brains and Giving Manicures". WSJ. Retrieved 2019-06-21.
  18. "海底捞和松下联合推出智能餐厅-新华网". www.xinhuanet.com. Retrieved 2019-06-19.
  19. "经商篇--餐饮业楷模：海底捞基本情况简介！". www.360doc.com. Retrieved 2019-06-21.

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