Sukiya (restaurant chain)

Sukiya (すき家) is the largest chain of gyūdon (beef bowl) restaurant. Sukiya's owner, Zensho Holdings, is listed on the Tokyo Stock Exchange and had sales of ¥511 billion in 2016. Its slogan (printed in romaji outside the restaurant) is "save time and money". According to the publicity printed in English on the walls of the restaurant, it originated in Yokohama, Kanagawa. Unlike Yoshinoya, Sukiya did not stop serving gyūdon during the ban on American beef imports, instead switching to beef imported from Australia.

Exterior of a Sukiya restaurant.
Gyūdon. (Regular size)

In response to Yoshinoya's butadon (pork bowl, a substitute for gyūdon, "beef bowl"), Sukiya began serving its own version, tondon. On September 11, 2013, a Sukiya restaurant was opened in Mexico City, being the first to be opened in Mexico. The Zona Rosa restaurant offers 24/7 service. On July 3, 2014, a Sukiya restaurant was soft opened in Taipei City, making it the first Sukiya in Taiwan. The restaurant only operates from 7 am to 11 pm, but is planned to provide 24/7 service by late 2014.

Locations
Country Count Notes
Japan 2333 Locations in all 47 prefectures of Japan as of 2017[1]
China 70 As of 2014, about half of the locations are in Shanghai[2]
Taiwan 38 in Taipei[3] and 3 in Taichung.
Brazil 29 24 in São Paulo, 1 in Mogi das Cruzes, 1 in Santo André, 1 in São Bernardo do Campo, 1 in São José dos Campos, 1 in Guarulhos[4]
Mexico 7 5 in Mexico City, 1 in Toluca, and 1 in Queretaro
Thailand 8
Malaysia 22
Indonesia 10 All based in Jakarta, with plans to open 2 locations in Bekasi
Hong Kong 1 Opened in Mong Kok, Kowloon in 2019

References
  1. すき家前年比 月次推移
  2. "门店分布". Retrieved 30 July 2014.
  3. Japanese restaurant chain Sukiya begins trial run in Taiwan
  4. "Localização" (in Portuguese). Sukiya Brasil. Retrieved 29 September 2019.


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