YHI International

YHI International Limited (SGX: Y08) is an automotive, industrial automotive and industrial products distributor company based and headquartered in Singapore. It is also a name in alloy wheel manufacturing as an original design manufacturer (ODM) through "Advanti Racing" brand. The company founded and started in 1948 as sole proprietorship, by founder, the late Mr. Tay Chin Kiat.

Today, YHI has subsidiaries and associated companies located in Singapore, Malaysia, Thailand, Vietnam, China, Hong Kong, Taiwan, USA, Japan, Canada, Australia, New Zealand, the UAE and Italy. In addition, YHI has 5 manufacturing plants in Shanghai and Suzhou in China, Taoyuan in Taiwan and Sepang and Malacca in Malaysia.[1]

Distributorship

The key tire brands currently the company carries are Yokohama, Nankang, Nexen, Pirelli, Nitto and Achilles. They also distribute various brands of alloy wheels namely - Advanti, Enkei, OZ, Konig and Breyton.[2] For commercial industrial products, they represent Hitachi, and FIAM brands of industrial batteries and E-Z-GO golf buggies.[3]

House Brand

They also have their own tire and battery under the "Neuton" brand. The tire is categorized as Neuton NT5000 (Ultra-High Performance tire), Neuton NT3000 (Commodity), Neuton X-Treme (SUV), Neuton LV1000 (Van) and Neuton K.O.O.L. (Winter/Snow).

Sponsorship

On 29 February 2008, YHI announced that they had entered into a supply lightweight racing wheels and sponsorship agreement with Formula 1 team Scuderia Toro Rosso S.p.A. ("STR") and O.Z. S.p.A. ("OZ") using their own house wheel brand called "Advanti Racing". The sponsorship involved total value of US$6 million over the three years.[4]

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References
  1. "Manufacturing Business". YHI International Limited. Retrieved 24 August 2014.
  2. "Distribution Business". YHI International Limited. Retrieved 24 August 2014.
  3. "Press Release" (PDF). 29 February 2008. Archived from the original (PDF) on 17 July 2011. Retrieved 8 February 2010 – via The Next View.
  4. "Singapore rims' for Toro Rosso". 1 March 2008. Archived from the original on 7 July 2011. Retrieved 8 February 2010 – via AsiaOne Motoring.
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