Wilier Triestina

Wilier Triestina (Italian pronunciation: [‘viljɛr tries’ti:na]) is an Italian manufacturer of racing bicycles, founded in 1906 by Pietro Dal Molin in Bassano del Grappa, Italy. They are now based in Rossano Veneto, Italy.

For the cycling team, see Wilier Triestina (cycling team).

Wilier Triestina
Private
IndustryBicycles
Founded1906
FounderPietro Dal Molin
Headquarters
Rossano Veneto
,
Italy
Area served
Worldwide
ProductsBicycles and related components
Websitewilier.it

History

Wilier Triestina started in a modest workshop on the banks of the river Brenta in San Fortunato by Pietro Dal Molin from Bassano del Grappa, Italy in the summer of 1906.[1]

The company name originated as an acronym for the phrase “W l’Italia liberata e redenta”, where the W is an abbreviation for "Viva!"[2] (Long live Italy, liberated and redeemed).[3] Triestina comes from the name of the city of Trieste. When Wilier was founded, Trieste was not part of Italy; the name 'Wilier Triestina' reflected a patriotic desire for it to be rejoined.[4][5]

The famous Italian cyclist Fiorenzo Magni rode Wilier bikes in his 1948 Giro d'Italia win as well as his 1949 and 1950 Tour of Flanders wins.[6]

Marco Pantani rode the 1997 Tour de France on a Wilier.[7]

More recently World Champion Alessandro Ballan and runner up Damiano Cunego rode Wilier bicycles to victory in the 2008 UCI Road World Championships.

Since the 2018 season, Wilier Triestina supplies bikes to the UCI Pro Continental team Direct Énergie.

The Astana Pro Team uses Wilier Triestina bikes beginning from the 2020 season.[8]

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See also

References
  1. "It was the era of "bicycles"".
  2. Espinoza, Zapata. "Road Tripping Through Italy Part 3: Wilier And Carrera". Road Bike Action. Hi-Torque Publications. Retrieved 2018-09-07.
  3. "Archives: Chicago Tribune - 4 lives changed by 2 wheels".
  4. Wilier USA
  5. "wilier-bikes".
  6. Wilier Triestina (4 February 2014). "The story of Wilier Triestina" – via YouTube.
  7. "Marco Pantani's 1997 Wilier Race Bike". 14 February 2013.
  8. Ballinger, Alex (2 December 2019). "Astana will ride Wilier Triestina bikes in 2020". Cycling Weekly. Retrieved 4 December 2019.


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