What's Your Flava?

"What's Your Flava?" is a song recorded by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.

"What's Your Flava?"
Single by Craig David
from the album Slicker Than Your Average
B-side"Four Times a Lady"
Released28 October 2002 (2002-10-28)
GenreR&B
Length3:36
Label
Songwriter(s)
Producer(s)Marshall & Trell
Craig David singles chronology
"Rendezvous"
(2001)		 "What's Your Flava?"
(2002)		 "Hidden Agenda"
(2003)

In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls.[1] In 2007, an edited and condensed version of the song was used for Popeye's Chicken commercials.[2] There is a remix, featuring American rapper Twista.[3]

Formats and track listings

Australia CD single[4]

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 5:30
  3. "What's Your Flava?" (instrumental) – 4:40

United Kingdom CD single[3]

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 4:30
  3. "What's Your Flava?" (instrumental) – 4:41

United States vinyl EP[5]

  • A1. "What's Your Flava?" (Radio Edit)
  • A2. "What's Your Flava?" (Instrumental)
  • A3. "What's Your Flava?" (A Capella)
  • B1. "What's Your Flava?" (Todd's Underground Flava Mix: 2) Remix – Todd Edwards
  • B2. "What's Your Flava?" (Todd's Underground Flava Mix: 1) Remix – Todd Edwards
  • C1. "What's Your Flava?" (Ford's Rewinder Club Remix) Remix – Ford
  • C2. "What's Your Flava?" (Ford's Rewinder Club Dub) Remix – Ford
  • D1. "What's Your Flava?" (Akufen's Club Mix) Remix – Akufen
  • D2. "What's Your Flava?" (Akufen's Dub Mix)

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X.[6] It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Chart performance

The single charted at #8 in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at #9 in Canada, #10 in Australia, #22 in the Republic of Ireland and #24 on the Radio & Records chart in the United States.

Charts and certifications
gollark: Well, I do have lots of reds now.
gollark: Ah, yes.
gollark: 16 non-CB mageia xenowyrms, you say?
gollark: Only 59 dragons to go till I reach gold!
gollark: I have one but won't be available in a few hours…

References
  1. Schwartz, Marty (1 February 2012). "Day 32: Lecture Series – "What's Your Flava?" Literary Analysis". 1000 Words, 1000 Days. Retrieved 13 December 2013.
  2. https://www.connection.ebscohost.com/c/articles/23834877/popeyes-hatches-plan-coop-up-kfc-mcdonalds
  3. "Craig David – What's Your Flava? (CD)". Discogs. Retrieved 13 December 2013.
  4. "Craig David – What's Your Flava? (CD)". Discogs. Retrieved 13 December 2013.
  5. "Craig David – What's Your Flava? (vinyl)". Discogs. Retrieved 5 April 2016.
  6. Moss, Corey (2 October 2002). "Craig David Plays Willy Wonka In 'Flava' Video". MTV. Retrieved 6 December 2013.
  7. "Australian-charts.com – Craig David – What's Your Flava?". ARIA Top 50 Singles.
  8. "Ultratop.be – Craig David – What's Your Flava?" (in Dutch). Ultratop 50.
  9. "Ultratop.be – Craig David – What's Your Flava?" (in French). Ultratop 50.
  10. "Craig David Chart History (Canadian Digital Songs)". Billboard. Retrieved 16 March 2020.
  11. "Danishcharts.com – Craig David – What's Your Flava?". Tracklisten.
  12. "Lescharts.com – Craig David – What's Your Flava?" (in French). Les classement single.
  13. "Offiziellecharts.de – Craig David – What's Your Flava?". GfK Entertainment Charts.
  14. "The Irish Charts – Search Results – What's Your Flava?". Irish Singles Chart. Retrieved 29 January 2020.
  15. "Italiancharts.com – Craig David – What's Your Flava?". Top Digital Download.
  16. "Nederlandse Top 40 – Craig David" (in Dutch). Dutch Top 40.
  17. "Dutchcharts.nl – Craig David – What's Your Flava?" (in Dutch). Single Top 100.
  18. "Charts.nz – Craig David – What's Your Flava?". Top 40 Singles.
  19. "Norwegiancharts.com – Craig David – What's Your Flava?". VG-lista.
  20. "Top National Sellers" (PDF). Music & Media. Vol. 20 no. 47. 16 November 2002. p. 11. Retrieved 16 March 2020.
  21. "Arhiva romanian top 100 – Editia 2, saptamina 20.01–26.01, 2003" (in Romanian). Romanian Top 100. Archived from the original on 17 February 2005. Retrieved 11 May 2020.
  22. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  23. "Spanishcharts.com – Craig David – What's Your Flava?" Canciones Top 50.
  24. "Swedishcharts.com – Craig David – What's Your Flava?". Singles Top 100.
  25. "Swisscharts.com – Craig David – What's Your Flava?". Swiss Singles Chart.
  26. "Official Singles Chart Top 100". Official Charts Company.
  27. "Craig David Chart History (Bubbling Under Hot 100)". Billboard.
  28. "Craig David Chart History (Pop Songs)". Billboard.
  29. "Craig David Chart History (Rhythmic)". Billboard.
  30. "ARIA End of Year Singles Chart 2002". Australian Recording Industry Association. Retrieved 3 May 2020.
  31. "2002 UK Singles Chart" (PDF). ChartsPlus. Retrieved 3 May 2020.
  32. "ARIA End of Year Singles Chart 2003". Australian Recording Industry Association. Retrieved 3 May 2020.
  33. "ARIA Charts – Accreditations – 2002 Singles". Australian Recording Industry Association.
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