Walt Disney Direct-to-Consumer & International

Walt Disney Direct-to-Consumer & International (DTCI) is a business segment and division of The Walt Disney Company consisting of Disney's streaming services and overseas media businesses. As part of the company's formation, BAMTech has been placed under Direct-to-Consumer & International.[5]

Walt Disney Direct-to-Consumer & International
Division
PredecessorWalt Disney International
FoundedMarch 14, 2018 (2018-03-14)
HeadquartersWalt Disney Studios,
Burbank, California
,
U.S.[1]
Area served
Worldwide
Key people
  • Rebecca Campbell (Chairwoman)[2]
  • Jan Koeppen (President, EMEA)
  • Aaron LaBerge (CTO and EVP)
  • Diego Lerner (Head, Latin America)
  • Uday Shankar (President, Asia Pacific)
Products
Services
  • Direct-to-consumer services
  • International entertainment
Revenue$3.414 billion (2018)
($738) million (2018)
ParentThe Walt Disney Company
Divisions
Subsidiaries
Websitedtcimedia.disney.com
Footnotes / references
[3][1][4]

Background

In 1997, Disney and Sony Pictures formed a film distribution joint venture in Southeast Asia which covered five countries.[6] From 1999 to 2000, Bob Iger was president of Walt Disney International and chairman of ABC TV Group.[7] until he was promoted to president and chief operating officer of the Walt Disney Company.[8]

Andy Bird became the next president of Walt Disney International in 2004.[9][10] At the time of Bird's appointment, most countries' units except in Latin America operated independently. He took the Latin America-integrated operation as a guide for other regions. Strategically, Bird wanted their companies to be the Walt Disney Company of India and other countries, not the Walt Disney Company of a certain country, basically tailoring the company to the country with, for example, localization of programming.[11] Diego Lerner, who led Disney Latin America, was thus named President of Disney Europe, Middle East & Africa in 2009.[12]

Buena Vista International and Sony Pictures Releasing International formed fourteen distribution joint ventures, including in Mexico, Brazil, Thailand, Singapore and the Philippines. Another Buena Vista-Sony distribution joint venture was set up in Russia in December 2006.[13]

The Walt Disney Company's CIS office in Russia opened in 2006.[14] The company's original plan was for to release three films per year.[15] In 2009, Disney CIS released its first Russian language-film, The Book of Masters which took in 10.8 million on a budget of $8 million. By April 2011, the company announced that director Vladimir Grammatikov was hired by the company as creative producer, while two more Russian films were placed into production: A fairy tale and a youth story.[16] Instead, the country's unit took a seven-year hiatus until they announced the production on The Last Knight in April 2016.[14][17] On November 26, 2017, the film became the highest-grossing local-language release of all time in Russia, with a gross of 1.68 billion rubles ($28.8 million).[17]

In 2014, Walt Disney International appointed Luke Kang to head its Greater China unit.[18] Disney's South East Asia managing director Rob Gilby appointed three managers for Indonesia, Philippines and Thailand, who were Herry Salim, Veronica Espinosa-Cabalinan, and Subha-Orn Rathanamongkolmas (Soupy) respectively, in May 2017.[19]

Paul Candland was promoted from president of Walt Disney Japan to president of The Walt Disney Company Asia, consisting of Japan, Korea, Southeast Asia, and Greater China in July 2014. Stanley Cheung was also promoted from managing director to chairman of TWDC Greater China. Both reported to Andy Bird, chairman of Walt Disney International.[20]

With the retirement of the Asia unit's head Paul Candland after 19 years in September 2017, Disney split the Asia unit into two: North Asia and South Asia. North Asia consists of Japan, South Korea and Greater China and is headed by Kang, while South Asia combined India and South East Asia. The India unit's head Mahesh Samat would assume leadership of the South Asia unit by October 1, and the South East Asia unit's head Gilby left the company.[18] Later in September, Lerner was transferred to a new position within Walt Disney International, with Rebecca Campbell, the then-president of ABC Daytime and ABC Owned Television Stations, named to replace him as president of Disney EMEA.[12] In February 2017, Sony Pictures withdrew from the Philippines-distribution joint venture, followed by a withdrawing in August 2017 from the remainder of the Southeast Asian distribution joint venture with Disney.[6]

In November 2015, Disney UK started Disney's test streaming service, DisneyLife, with Disney films, TV series, books and music tracks, under general manager Paul Brown.[21] The original plan had the service spreading to other countries in Europe, including France, Spain, Italy and Germany in 2016.[22] In October 2017, the Republic of Ireland was the second country where DisneyLife was made available.[23] DisneyLife was launched in China in December 2017 through a partnership between Disney and Alibaba Digital Entertainment, only to have the Chinese government shut it down in August 2018 because of foreign content rules.[24] Instead, in February 2018, Disney and Alibaba reached a new deal that placed Disney content on Alibaba's Youku streaming platform.[25] In May 25, 2018, DisneyLife was expanded to the Philippines, making it the third country where the service was available.[26] In 2019, following the announcement of the UK Disney+ release date, Disney revealed that existing service DisneyLife would be folded into Disney+.[27]

In August 2016, The Walt Disney Company acquired a 1/3 stake in BAMTech for $1 billion, with an option to acquire a majority stake in the said company the future.[28] On August 8, 2017, Disney announced that it would increase its ownership in the company to a 75% controlling stake for $1.58 billion.[29] Disney also reiterated its plan to launch an ESPN-branded over-the-top service in early-2018, followed by a Disney-branded direct-to-consumer streaming service in 2019.[30]

History

Walt Disney Direct-to-Consumer and International (DTCI) were formed as part of The Walt Disney Company’s March 14, 2018 strategic reorganization in anticipation of integrating 21st Century Fox's assets, with units coming from all of the other segments.[5][31] Kevin Mayer was named as the new segment's chairman.[31] With the restructuring, Disney International chairman Andy Bird is expected to leave The Walt Disney Company.[5] On May 25, 2018, Walt Disney Direct-to-Consumer and International was incorporated.[1]

ESPN+ would officially launch on April 12, 2018.[32] BAMTech was renamed to Disney Streaming Services by October 10, 2018. At that time, ESPN's chief technology officer Aaron LaBerge was named to the new position as executive vice president and chief technology officer of DTCI Technology, leading a group that combined technologists and teams from across multiple parts of The Walt Disney Company.[33]

On October 31, 2018, ESPN International's executive vice president and managing director Russell Wolff was named executive vice president and general manager of ESPN+, reporting to Disney Streaming Services (formerly BAMTech Media). ESPN International's regional general managers started reporting to DTCI's regional leadership.[34]

The post-merger organization of the company was announced on December 13, 2018, with Lerner and Campbell remaining over the Latin American and EMEA regions. The EMEA region added Russia and Commonwealth of Independent States countries, while a new Asia Pacific region would replace South Asia and North Asia. Disney named Uday Shankar, who previously served as president of Fox Asia and chairman of the Star India, as head of the new region and chair of Disney India. The three regional heads and Janice Marinelli, president of global content sales and distribution, would report to Mayer.[35] Mahesh Samat, South Asia's head, moved to Disney Parks, Experiences and Consumer Products as executive vice president of Disney Consumer Products for Asia Pacific in late November 2018.[36] The Acquisition of 21st Century Fox by Disney was completed on March 20, 2019 with Disney International took ownership of Fox's networks outside the United States.[37]

Shankar announced the Asia-Pacific unit's management team on April 1, 2019. The team included former several Fox executives, including Star Regional Media Networks' K Madhavan as head of Star India's regional language channels and Kurt Rieder as studio chief of Asian Pacific, with India's film operations reporting separately. Certain other Fox executives left the company in the reorganization, including head of international distribution Andrew Cripps, and Zubin Gandevia, head of Fox Networks Group in Asia Pacific and the Middle East. Disney's Malaysia and Singapore head Amit Malhotra would lead emerging markets and South Asia Pacific content sales, reporting to Shankar. Chafic Najia, a Disney senior vice president, was promoted to the Middle East'x media cluster manager. Disney's Australia and New Zealand manager Kylie Watson-Wheeler added media networks and direct-to-consumer to her responsibilities.[38]

In July 2019, Marinelli announced her resignation, ending a 34-year long tenure with the company.[39] Disney announced it would combine all the company's media sales and channel distribution into one organization. ESPN's executive vice president Justin Connolly was promoted to the newly created role of president of media distribution, reporting to Mayer.[40]

On January 31, 2020 it was announced that Hulu CEO Randy Freer would be stepping down, as the position of CEO was removed, with all Hulu executives now reporting directly to corresponding DTCI business heads. Hulu's original programming team would continue reporting to chairman of Disney Television Studios and ABC Entertainment and FX on Hulu to the FX chairman.[41]

On March 12, 2020, Vanessa Morrison, who previously served as President of Fox Family and Fox Animation, was appointed President of Streaming for Walt Disney Studios Motion Picture Production and will oversee development and production of Disney+ film content from The Walt Disney Studios for both Disney Live Action and 20th Century Studios.[42] Morrison answers directly to head of Walt Disney Studios Motion Picture Production Sean Bailey.[42]

On May 18, 2020, Mayer stepped down as DTCI chairman to become the CEO of TikTok. He was succeeded by Rebecca Campbell, who was previously the president of Disneyland Resort.[2] This was soon followed by the transfer of the sales division (ad and distribution) to Disney Media Networks.[43]

On August 4, 2020, Disney announced that it would launch a Star-branded streaming service in 2021. This will be a general entertainment service, featuring content from ABC Studios, 20th Century Fox Television, FX, Freeform, 20th Century Studios and Searchlight Pictures. The streaming service will be integrated with Disney+ in most countries.[44][45]

Units

Direct-to-consumer

Technology

International units

Transferred
Unit From Years[31]
Disney Digital Network Disney Consumer Products and Interactive Media 2018–
BAMTech (75%)[34] Disney corporate strategy office 2018—
Walt Disney Studios Home Entertainment Walt Disney Studios 2018—2020[43]
Disney–ABC Domestic Television Disney–ABC Television Group (DATG)
Disney Channels Worldwide (International) 2018—
Hulu (30%)
ABC News Digital and Live Streaming
Disney Media Distribution 2018—2020[43]
DATG advertising sales
ESPN sales and marketing ESPN Inc.
ESPN International regional businesses 10/2018—[34]
21st Century Fox 2019—
Walt Disney International South Asia[18]

Walt Disney International

 2018–[53]
The Walt Disney Company EMEA
(additional companies)
Walt Disney International North Asia[18]
  • Walt Disney Japan Co., Ltd.
  • Walt Disney Greater China
    • The Walt Disney Company (China) Ltd.
    • The Walt Disney Company (Taiwan) Ltd.
  • Disney South Korea
The Walt Disney Company Latin America
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gollark: 0/10 no active cooling.

References
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  3. Barnes, Brooks (2018-08-05). "Disney's Streaming Service Starts to Come Into Focus". The New York Times. ISSN 0362-4331. Retrieved 2018-08-07. — along with “an astute awareness of how audiences connect with the Disney brand,” as Kevin Mayer, chairman of Walt Disney Direct-to-Consumer and International, put it in a news release announcing Mr. Strauss’s promotion
  4. "Exhibit 8K". www.sec.gov. Walt Disney Company. Retrieved March 4, 2019.
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