WYDS

WYDS (93.1 FM) is a Top 40/CHR-formatted station licensed in Decatur, Illinois, and is currently known on-air as "93.1 The Party." The station can be heard into Springfield, Illinois. Its main competitor is WSOY-FM, which also has a Top 40/CHR format.

WYDS
CityDecatur, Illinois
Frequency93.1 MHz (HD Radio)
Branding93.1 The Party
Slogan"Today's Hottest Music, 93.1 The Party!""
"Central Illinois' Party Station!"
"Central Illinois' Home for The Kidd Kraddick Morning Show!"
Programming
FormatFM/HD1: CHR/Top 40
HD2: Urban AC "Magic 95.5"
HD3: Classic Country "Griz FM"
HD4: Sports talk "The Game"
Ownership
OwnerCromwell Radio Group
(The Cromwell Group, Inc. of Illinois)
Sister stationsWEJT, WZNX, WZUS
History
First air date1991
Technical information
Facility ID71440
ClassA
ERP4,600 watts
HAAT112 meters (367 ft)
Translator(s)93.5 W228CK (Decatur, relays HD4)
95.5 W238CH (Decatur, relays HD2)
98.1 W251BN (Decatur, relays HD3)
Links
WebcastListen Live
Listen Live (HD2)
Websitedecaturradio.com

Uniquely, the station has used all three available HD Radio subchannels to air different programming: HD2 as urban adult contemporary, HD3 as classic country, and HD4 as sports talk. The station owners apportioned translators to ensure that to the greatest extent possible, the population targeted and station coverage matched. HD radio supporters argue that this allows the owners to maximize revenue, by allowing all demographics to be targeted, not just those who would be listening to the original signal.[1]

References


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