WWRO

WWRO (1540 AM) is a radio station licensed to Benton, Tennessee, United States. The station is owned by George C. Hudson, III.[2][3] It has been silent since September 19, 2019.

WWRO
CityBenton, Tennessee
Frequency1540 kHz
BrandingThe Light
Programming
FormatReligion
Ownership
OwnerGeorge C. Hudson, III
Sister stationsWENR, WCPH
History
First air dateMay 18, 1977 (1977-05-18)[1]
Former call signsWBIN (1977–2020)
Technical information
Facility ID63492
ClassD
Power1,000 watts day
500 watts critical hours
4 watts night
Transmitter coordinates35°10′50.00″N 84°38′34.00″W

History

The station signed on May 18, 1977,[1] as WBIN, a 250-watt daytimer owned by Stonewood Communications Corporation. It increased its power to 1,000 watts in 1979.[4] By 1989, the station was programming southern traditional gospel.[5] A $197,000 sale of WBIN and the construction permit for WBIN-FM (93.1) to Family Communications was announced in 1995;[6] for a period, WBIN shifted to a general religious format, but returned to southern gospel in December 1996.[7]

Stonewood sold WBIN and WBIN-FM to BP Broadcasters for $265,000 in 1998.[8] Upon taking over under a local marketing agreement that April, BP began simulcasting WBIN's southern gospel programming on WBIN-FM, replacing a contemporary Christian format;[9] the simulcast ended in July, when the FM station became adult contemporary station WOCE.[10]

BP Broadcasters sold WBIN to John and Jane Sines for $79,000 in 1999.[11] The Sines programmed WBIN as a religious station;[12] by 2003, the station was affiliated with the Three Angels Broadcasting Network.[13]

The Sines donated WBIN to Pioneer Health and Missions in 2019.[14] On September 19, 2019, WBIN went silent following the loss of its transmitter site; in applying for silent authority, Pioneer disclosed that it was in the process of selling the station.[15] WBIN was acquired by George C. Hudson, III, in June 2020 for $2,500.[16] The call sign was changed to WWRO on July 6, 2020.[17]

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References

  1. Broadcasting & Cable Yearbook 2010 (PDF). 2010. p. D-496. Retrieved July 5, 2020.
  2. "WBIN Facility Record". United States Federal Communications Commission, audio division.
  3. "WBIN Station Information Profile". Nielsen Audio.
  4. "WBIN (WWRO) history cards". CDBS Public Access. Federal Communications Commission. Retrieved July 5, 2020.
  5. The Broadcasting Yearbook 1990 (PDF). 1990. p. B-283. Retrieved July 5, 2020.
  6. "Spring Broadcasting Submits Winning Bid For Six H&D Stations" (PDF). Radio & Records. April 28, 1995. pp. 6–8. Retrieved July 5, 2020.
  7. "Format Changes & Updates" (PDF). The M Street Journal. December 11, 1996. p. 2. Retrieved July 5, 2020.
  8. "Changing Hands" (PDF). Broadcasting & Cable. March 23, 1998. p. 82. Retrieved July 5, 2020.
  9. "Format Changes & Updates" (PDF). The M Street Journal. April 29, 1998. p. 2. Retrieved July 5, 2020.
  10. "Format Changes & Updates" (PDF). The M Street Journal. June 3, 1998. p. 2. Retrieved July 5, 2020.
  11. "NextMedia Multiplies In Erie With Purchase Of Jet" (PDF). Radio & Records. November 26, 1999. pp. 6–8. Retrieved July 5, 2020.
  12. Broadcasting & Cable Yearbook 2005 (PDF). 2005. p. D-470. Retrieved July 5, 2020.
  13. "3ABN Radio Affiliates". Three Angels Broadcasting Network. Archived from the original on June 8, 2003. Retrieved July 5, 2020.
  14. "North Carolina AM-Translator Combo Sold". All Access. May 2, 2019. Retrieved July 5, 2020.
  15. Akens, Raquel (September 24, 2019). "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. Retrieved July 5, 2020.
  16. "Deal Digest: Loud Media Turns Up Volume In Knoxville". Inside Radio. 2020-06-04. Retrieved 2020-06-30.
  17. "Call Sign History (WWRO)". CDBS Public Access. Federal Communications Commission. Retrieved July 6, 2020.


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