WSWR (FM)

WSWR (100.1 FM) is a radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is currently owned by iHeartMedia.[1]

WSWR's previous "Crusin' 100" logo
WSWR
CityShelby, Ohio
Broadcast areaAshland, Ohio
Mansfield, Ohio
Mount Vernon, Ohio
Frequency100.1 MHz (HD Radio)
BrandingMy 100.1
Slogan"Mid-Ohio's Classic Hits"
Programming
FormatClassic Hits
Ownership
OwneriHeartMedia
(Capstar TX LLC)
Sister stationsWFXN, WMAN, WMAN-FM, WNCO, WNCO-FM, WXXF, WYHT
History
First air dateDecember 1, 1981
Former call signsWSWR (1981–2011)
WMAN-FM (2011–12)
Technical information
Facility ID66247
ClassA
ERP3,000 watts
HAAT91 meters (299 ft)
Transmitter coordinates40°56′42.00″N 82°39′42.00″W
Links
WebcastListen Live
Websitemy100fm.iheart.com

WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "Crusin' 100," airing an oldies format before seguing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN,[2] with both stations taking the WMAN-FM and WWMM calls, respectively.

On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format.[3][4] Following an on-air apology by regional market manager Keith Kennedy,[5] the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.

References
  1. "WSWR-FM Station Information Profile". Arbitron.
  2. "Three radio stations to simulcast broadcasting". Mansfield News Journal. December 23, 2011. Retrieved December 23, 2011.
  3. http://www.mansfieldnewsjournal.com/apps/pbcs.dll/article?AID=2012205020320
  4. "CC Reverts In Mansfield, OH". RadioInsight. 2012-05-04. Retrieved 2020-03-20.
  5. "My 100.1 Returns". Format Change Archive. 2012-05-04. Retrieved 2020-03-20.
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