WSRP

WSRP (910 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Jacksonville, North Carolina, United States. The station is currently owned by Estuardo Valdemar Rodriguez & Leonor Rodriguez.

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WSRP
CityJacksonville, North Carolina
Frequency910 kHz
BrandingLa Grande 910
Programming
FormatRegional Mexican
Ownership
OwnerEstuardo Valdemar Rodriguez & Leonor Rodriguez
History
First air date1992
Former call signsWLAS (1992-1998)
WSTK (1998-2004)
Technical information
Facility ID18529
ClassB
Power5,000 watts day
5,000 watts night
Transmitter coordinates34°47′45″N 77°29′24″W
Links
WebcastListen live
Websitelagrandenc.com

History

WLAS stands for World's Largest Amphibious Station in recognition of the Marine Base at Camp LeJeune located next to Jacksonville, North Carolina.

From the early 1950s to 1992, the Popkin family owned the radio station. In 1970, WLAS become the first radio station in Jacksonville to play continuous country music. For over 20 years, WLAS was a heritage Country radio station. The local large FM stations continued to erode the audience until the station went dark in 1990.

In 1992 Eckhardt Broadcasting Corporation purchased the dark station. The general manager/owner was Fayetteville native Keith Eckhardt. In June 1992, WLAS returned to the airways as "Hot Talk 910". The station included local retired Marine Gunny Sgt Gene Buckner, national talk show host Charles Alder. In 1994, the station became known at The BIG 910 after the local area code was changed to 910. The station was one of the first national affiliates of the Ron & Ron Show, G. Gordon Liddy, and the Don & Mike show. In 1996, Eckhardt Broadcasting Corporation sold WLAS to Conner Media Corporation.

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References


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