WRON-FM
WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
 | |
| City | Lewisburg, West Virginia |
|---|---|
| Broadcast area | Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia |
| Frequency | 103.1 MHz |
| Branding | "103.1 The Bear" |
| Slogan | "Today's Country" |
| Programming | |
| Format | Country |
| Affiliations | ABC Radio News PRN Radio West Virginia MetroNews |
| Ownership | |
| Owner | Radio Greenbrier, Inc. (Michael J. Kidd) |
| Sister stations | WKCJ, WRLB, WRON, WSLW |
| History | |
| First air date | 1981 |
| Former call signs | WKCJ (1981-2008) WRON-FM (2008-Present) |
| Call sign meaning | W RONceverte calls previous community of license |
| Technical information | |
| Facility ID | 59675 |
| Class | B1 |
| Power | 3,300 Watts |
| HAAT | 273 meters (896 ft) |
| Transmitter coordinates | 37°48′17.0″N 80°21′3.0″W |
| Links | |
| Webcast | WRON-FM Webstream |
| Website | WRON-FM Online |
Station Swap and Sale
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
External links
- 103.1 The Bear official website
- WRON in the FCC's FM station database
- WRON on Radio-Locator
- WRON in Nielsen Audio's FM station database