WMXA

WMXA (96.7 FM, "Mix 96.7") is a radio station licensed to serve Opelika, Alabama, United States. The station is owned by iHeartMedia, Inc., through licensee AMFM Radio Licenses, L.L.C.

WMXA
CityOpelika, Alabama
Broadcast areaLee County, Auburn and Opelika, Alabama; Columbus, Georgia
Frequency96.7 FM (MHz)
BrandingMix 96.7
Slogan"Always #1 for Today's Best Music!"
Programming
FormatHot adult contemporary
Ownership
OwneriHeartMedia, Inc.
(AMFM Radio Licenses, L.L.C.)
Sister stationsWCJM-FM, WKKR, WPCH, WTLM, WZMG
History
First air date1992
Call sign meaningMiX Auburn
Technical information
Facility ID22877
ClassA
ERP3,500 watts
HAAT131 meters (430 ft)
Transmitter coordinates32°33′54″N 85°22′13″W
Links
WebcastListen Live
Websitehttps://mix967online.iheart.com/

WMXA broadcasts a hot adult contemporary music format serving Lee County, Alabama and Columbus, Georgia.[1] The station's slogan is "Always #1 for Today's Best Music". WMXA consistently receives top awards for station and personalities, the latest coming in 2010 with The Tige Rodgers Morning Show being named "Best Small Market Morning Show" in the state of Alabama and WMXA along with the Zach Fox Morning Show being voted #1 "Best Of" Auburn-Opelika News.[2]

History

This station received its original construction permit for a new FM station broadcasting with 3,000 watts of effective radiated power on 96.7 MHz from the Federal Communications Commission on June 24, 1991.[3] The new station was assigned the call letters WMXA by the FCC on June 28, 1991.[4]

In July 1991, while the station was still under construction, permit holder E.T. Communications, Inc., reached an agreement to transfer the permit to H&E Communications, a Partnership. The deal was approved by the FCC on August 20, 1991 and the transaction was consummated on August 21, 1991.[5] WMXA received its license to cover from the FCC on March 6, 1992.[6]

In July 1993, H&E Communications reached an agreement to sell this station to Fuller Broadcasting Company, Inc. The deal was approved by the FCC on October 18, 1993 and the transaction was consummated on November 30, 1993.[7]

In August 1998, Fuller Broadcasting Company, Inc., reached an agreement to sell this station to Root Communications License Company, L.P., as part of a five-station deal.[8][9] The deal was approved by the FCC on October 5, 1998 and the transaction was consummated in December 1998.[10]

In March 2003, Root Communications License Company, L.P., reached an agreement to sell this station to Qantum Communications subsidiary Qantum of Auburn License Company, LLC, as part of a 26 station deal valued at $82.2 million.[11] The deal was approved by the FCC on April 30, 2003 and the transaction was consummated on July 2, 2003.[12]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WMXA, to Clear Channel Communications (now iHeartMedia), in a transaction connected to Clear Channel's sale of WALK AM-FM in Patchogue, New York to Connoisseur Media via Qantum.[13] The transaction was consummated on September 9, 2014.

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References
  1. "Station Information Profile". Arbitron.
  2. "2010 ABBY Awards". Alabama Broadcasters Association. March 20, 2010. Retrieved May 31, 2010.
  3. "Application Search Details (BPH-19890921MD)". FCC Media Bureau. June 24, 1991.
  4. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  5. "Application Search Details (BAPH-19910730GE)". FCC Media Bureau. August 21, 1991.
  6. "Application Search Details (BLH-19910729KC)". FCC Media Bureau. March 6, 1992.
  7. "Application Search Details (BALH-19930730GG)". FCC Media Bureau. November 30, 1993.
  8. Brumley, Cecil G. (August 5, 1998). "Root Communications buying five more stations". Daytona Beach News-Journal. p. 12A.
  9. "Community bids farewell to loyal Auburn radio owner". Columbus Ledger-Enquirer. August 11, 1998. p. B1. Retrieved January 16, 2009.
  10. "Broadcast Actions Report No. 44343". FCC Media Bureau. October 8, 1998.
  11. "Changing Hands - 3/17/2003". Broadcasting & Cable. March 17, 2003.
  12. "Application Search Details (BALH-20030307ACE)". FCC Media Bureau. July 2, 2003.
  13. Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014.
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