WMGM (FM)

WMGM (103.7 WMGM Rocks) is a radio station licensed to Atlantic City, New Jersey playing active rock. WMGM serves most of southern New Jersey from Toms River to Cape May. Its studios are in Linwood, New Jersey and its transmitter is in Pleasantville, New Jersey.

For the New York City station that once held this callsign, see WMGM-FM (New York City).
WMGM
CityAtlantic City, New Jersey
Broadcast areaAtlantic County, New Jersey
Frequency103.7 (MHz)
Branding103.7 WMGM Rocks
SloganIf It Rocks, We Play It
Programming
FormatActive Rock
Ownership
OwnerLongport Media, LLC.
(Longport Media, LLC.)
Sister stationsWBSS, WOND, WTKU-FM
History
Call sign meaningformer call letters of 1050 AM in New York City, which was once co-owned with Metro Goldwyn Mayer
Technical information
Facility ID61100
ClassB
ERP50,000 watts
HAAT106 meters
Links
Website1037wmgm.com

History

103.7 first signed on with 2800 watts on June 14, 1961 as WOSJ, later as WMGM. The 1960s were simulcasts of WOND, and good music, then home-made Top 40 tapes. Power was increased to 20,000 watts in stereo in 1972, live daytime and recorded overnights DJs Jim Earle (also program direcor) Steve Bryant (later of QVC and Ron Popil TV pitches), Terry Price, Elliot Nachbar, Tom McNally did mornings and others. In 1973, the station moved its offices and studios (along with its AM sister-station, WOND) from Pleasantville to Linwood, NJ, and changed format to TM's automated "beautiful music" called "Your Beautiful Island" with a new SMC Automation System and then switched to TM's "Stereo Rock" and the name "Rock 104" on August 31, 1976, current songs were back announced by John Borders "and before that ...". From 1980 to 1982, Rock 104 went live with "McNally in the Morning" with Program Director/Chief Engineer Tommy "Tom" McNally, and then all of a sudden WMGM FM went 100% live in November 1982 with Mike Boyle, music director Mark DiDia, Russell "Russ" Egan, Karen "K.C." Chamberlain, Eric Johnson, Jim Spector, Rona Richman, Johnny Russell, Alan Horner, Tom Sappie, Patrick DeMarco, Kathy Knoll, Al Branca, with Marlon Barrow, and Donna Richards. WMGM FM's Power was officially increased to 50,000 watts in 1985 with a higher tower, but somehow the mismanagement said that "Rock 104 WMGM" was a thing of the past and it's time to evolve, so the station was renamed "104/MGM" in 1986.

Then in 1987 WMGM FM was switched into a CHR/CR hybrid format, and with that was new jocks included Ellis B. "Bruce The Bear" Feaster, John and Ken, and "The Mudman", the station went fully fledged CHR as "104/MGM, The Hottest Hits" A short time later, in August 1991, WMGM became "Sunny 104," with an adult contemporary format, which evolved into a 1970s format by 1995, with "Classic Hits 103.7" being used by February 1997.

In February 2000, WMGM became "103.7 The Shark" with a classic rock format.

Both Barbara "Barb" Larue and Sean Patrick have been in the market for 10+ years on several rock stations.

On August 17, 2011, The Shark became "103.7 WMGM Rocks" with a Mainstream Rock format.

The station's on-air staff includes Matt Murray, Sean Patrick, Moon, April, and Lauren.

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