WLBR

WLBR (1270 AM, "WiLBuR 1270") is a radio station broadcasting a classic hits format.[1] Licensed to Lebanon, Pennsylvania. the station is currently owned by Forever Media, and features programming from Westwood One (formerly Cumulus Media Networks).[2] Prior to the sale of WLBR and WQIC (now WFVY), both stations were owned by the Lebanon Broadcasting Company.

WLBR
CityLebanon, Pennsylvania
Frequency1270 kHz
BrandingWiLBuR 1270
SloganThe Greatest Hits of All Time
Programming
FormatClassic hits
AffiliationsWestwood One
Westwood One News (until August 30, 2020)
Ownership
OwnerForever Media
(FM Radio Licenses, LLC)
Sister stationsWFVY, WGTY, WGET, WHVR, WYCR
History
First air date1946
Call sign meaningW Lebanon BRoadcasting (former owner)
Technical information
Facility ID36874
ClassB
Power5,000 watts day
1,000 watts night
Transmitter coordinates40°21′35.00″N 76°27′30.00″W
Links
Websiteforeverlebanonvalley.com/wilbur-1270/

WLBR's studio shares the same building with sister station, 100.1 WFVY, along Pennsylvania Route 72 in Ebenezer, 2 miles northwest of Lebanon. The building has been the home of the station since the 1950s. WLBR's transmitter and four towers stand behind the studios.

After over 70 years of family ownership, Lebanon Broadcasting president Robert Etter announced on August 23, 2019 that he is selling WLBR and WQIC to Holidaysburg-based Forever Media for $1.2 million.[3][4] The transaction was finalized on January 1, 2020.

On April 28, 2020, the station flipped to classic hits as WiLBuR 1270.[5]

The station was affiliated with ABC News Radio for many decades until April 2020 when the station switched to Westwood One News. However, the affiliation with WWO News will be short-lived as the service will cease operations on August 30, 2020.

References
  1. "Station Information Profile". Arbitron. Spring 2010. Retrieved 2010-04-04.
  2. "WLBR Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-04-04.
  3. "WLBR and WQIC will be sold to Holidaysburg-based Forever Media". LebTown.com. August 23, 2019. Retrieved September 2, 2019.
  4. "Forever Media Pays $1.2 Million For WQIC-WLBR". InsideRadio. August 26, 2019. Retrieved September 2, 2019.
  5. "WLBR Says Hello Wilbur". RadioInsight. 2020-04-28. Retrieved 2020-04-29.


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