WISE (AM)
WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, United States, it serves the Asheville area. The station is currently owned by Saga Communications Of North Carolina.
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City | Asheville, North Carolina |
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Frequency | 1310 kHz |
Branding | WISE Sports Radio |
Programming | |
Format | Sports |
Affiliations | Fox Sports Radio |
Ownership | |
Owner | Asheville Radio Partners |
Sister stations | WYSE |
History | |
First air date | 1939 |
Technical information | |
Facility ID | 68835 |
Class | B |
Power | 5,000 watts (day) 1,000 watts (night) |
Transmitter coordinates | 35°37′09″N 82°34′21″W |
Translator(s) | 102.9 MHz - (W275CP, (Canton, North Carolina) |
Repeater(s) | 970 kHz (WYSE) |
Links | |
Website | wisesportsradio.com |
The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[1]
History
For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.
![](../I/m/WISE_97.3-1310_logo.png)
Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.[2]
WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.[3]
On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.[4]
In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD-3 channel of WOXL-FM, switched to oldies.[5]
According to the FCC database, the FM translator on 102.9 MHz relays WYSE.
References
- "Affiliate Radio Stations". The Official Site of the Atlanta Braves.
- Rose, Tracy (2002-06-05). "The 800-pound gorilla". Mountain XPress. Retrieved 2010-06-18.
- Tony Kiss, "WISE Radio Switches to All-Sports Programming", Asheville Citizen-Times, February 7, 2004.
- Patrick, Emily (December 3, 2015). "ESPN Asheville will air on FM radio". Asheville Citizen-Times. Retrieved December 23, 2015.
- Venta, Lance (May 1, 2018). "Saga Launches Pure Oldies In Asheville". radioinsight. Retrieved May 2, 2018.
External links
- WISE in the FCC's AM station database
- WISE on Radio-Locator
- WISE in Nielsen Audio's AM station database