WHBU

WHBU (1240 AM) is a radio station broadcasting a full-service oldies format. Licensed to Anderson, Indiana, United States, the station serves the Muncie-Marion area. The station is currently owned by Woof Boom Radio Muncie License LLC.[1]

WHBU
CityAnderson, Indiana
Broadcast areaMuncie-Marion
Frequency1240 kHz
BrandingWHBU Radio 1240AM 103.7FM
Programming
FormatFull Service/Oldies
Ownership
OwnerWoof Boom Radio Muncie License LLC
History
First air dateApril 1923
Technical information
Facility ID2212
ClassC
Power700 watts day
700 watts night
Transmitter coordinates40°4′25.00″N 85°41′58.00″W
Translator(s)103.7 W279CL (Anderson)
Links
WebcastListen Live
Website1240whbu.com

WHBU is the longest running commercial radio station in Anderson, the second-oldest radio station in Indiana, and the oldest commercial station in Indiana.

History

WHBU made its initial sign-on in April 1923. Its founder and original owner was the Anderson Broadcasting Corporation and for much of its history, was located (along with its rooftop transmitting tower, which is now razed) in the Citizens Bank Building on Meridian Plaza in downtown Anderson. Once located at 1210 kHz in the 1930s, it would affiliate with the CBS Radio Network until its sale in 1998. It was a stand-alone AM with a full service middle of the road format before becoming clustered with Muncie area stations operated by Indiana Radio Partners. WAXT (now WBKQ) licensed to nearby Alexandria would later join the cluster. A gradual trend towards soft adult contemporary music took place beginning in the mid-1970s, which was reflected in its jingle package "Reaching Out, Touching You" produced by Pepper-Tanner Productions in Memphis. Its main competition was the former WHUT (AM) with a Top 40 (and later a country) format and the original WLHN "Stereo 98" as its FM sister with an easy listening format, which are now WGNR and WGNR-FM with a gospel format owned by Moody Broadcasting. On May 1, 2019, WHBU switched from news/talk to a full-service format, centered on oldies while maintaining a local talk morning show, Mitch In The Morning, and other local talk shows and elements.

References
  1. "WHBU Facility Record". United States Federal Communications Commission, audio division.


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