WCOL-FM

WCOL-FM (92.3 FM) – branded 92.3 WCOL – is a commercial country music radio station licensed to Columbus, Ohio, serving the Columbus metro area. Owned by iHeartMedia, Inc., the WCOL-FM studios are located in Downtown Columbus, while its transmitter resides northwest of downtown on the WBNS-TV tower. In addition to a standard analog transmission, WCOL-FM broadcasts over one HD Radio channel, and streams online via iHeartRadio.[1]

WCOL-FM
CityColumbus, Ohio
Broadcast areaColumbus metro area
Frequency92.3 MHz (HD Radio)
Branding92.3 WCOL
SloganColumbus's #1 For Country
Programming
FormatCountry music
Ownership
OwneriHeartMedia
(Citicasters Licenses, Inc.)
Sister stationsWNCI, WODC, WTVN, WXZX, WYTS, WZCB
History
First air date1948 (1948)
Former call signsWCOL-FM (1948–78)
WXGT (1978–90)
Call sign meaningCOLumbus
Technical information
Facility ID25037
ClassB
ERP22,000 watts
HAAT230 meters (750 ft)
Transmitter coordinates39°58′16.0″N 83°01′40.0″W
Links
WebcastListen live (via iHeartRadio)
Websitewcol.iheart.com

History
WCOL-FM's HD Radio Channels on a SPARC Radio with PSD.

WCOL-FM first came on the air in 1948. In the early 1970s, it carried religious programming in the daytime and rock music in the evening.

During the 1970s, WCOL-FM was known as "Stereo Rock 92, The New WCOL FM" and largely played Rock 'N' Roll, from the late 1970s and throughout the 1980s, the station used the WXGT call letters and relaunched as "The All New 92X FM, WXGT". When 92X was launched it went to a top 40/CHR format. During this period then locally famous Suzy Waud hosted evenings, in the latter part of the '80's 92X went into a Rock 40 format.

92X launched the careers of several major market disc jockeys during the 1980s, including Joseph "Smokin' Joe" Dawson (later at B96 in Chicago), Gary Spears (also later at B96 and then at KIIS-FM in Los Angeles), Baltazar (who went to WQHT a.k.a. Hot 97 in New York after that, and then he went to WJMN, & now he's on WBQT both in Boston), and Douglas Ritterling, whose on-air name was Doug Ritter (who later went to KITS a.k.a. Live 105 in San Francisco) and Jonny Zellner who went on to run programming at Sirius XM and iHeartMedia. WXGT dominated the CHR/AOR a.k.a. the Rock/40 hybrid format in Columbus, Ohio during most of the decade.

On November 5, 1990, WXGT changed to oldies as "Cool 92" under the WCOL-FM call letters.[2] When the country format was ushered in on February 14, 1992, the station stunted over the course of several days by broadcasting a computerized numeric countdown.

The WCOL call sign had also been used on an AM band station, which was the area's primary Top 40 station in the 1960s and early 1970s and was branded as "The New WCOL" and "Super 'COL" It briefly returned to its Top 40 roots in the early 1990s simulcasting "Cool 92" and in automated form as "Real Oldies 1230 AM WCOL" from 2003 to 2004. That station is now known as WYTS and is an affiliate of the Fox Sports Radio network.

WCOL-FM is one of two country music outlets in Columbus metro as it faces competition with WCLT-FM for country music listenership in Columbus. However, WCOL-FM is the only country station in Columbus that covers the entire metropolitan area with a full-powered signal.

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gollark: But still, that probably won't work.
gollark: I mean, redtailds aren't rare.
gollark: Sometimes, but google analytics uses JS, I think.
gollark: `/click/abcde` is more of an intended but super-seeeeecret thing you're probably not meant to use.

References
  1. http://hdradio.com/station_guides/widget.php?id=35
  2. 92X Going, Going Gold, Radio & Records, Issue 864, November 2, 1990, p. 26
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