WBTL (AM)

WBTL is a broadcast radio station licensed to Highland Springs, Virginia, serving Metro Richmond. WBTL is owned and operated by Mike Mazursky, through licensee Mobile Radio Partners, Inc.[1]

WBTL
CityHighland Springs, Virginia
Broadcast areaMetro Richmond
Frequency1450 kHz
BrandingBoomtown Richmond
Programming
FormatOldies
Ownership
OwnerMike Mazursky
(Mobile Radio Partners, Inc.)
Sister stationsWULT
History
First air date1964 (as WRGM)
Former call signsWWWW (1964)
WRGM (1964–1977)
WKIE (1977–1990)
WRBN (1990–1993)
WREJ (1993–2016)
WLEE (2016)
WONA (2016–2017)
WBTL (2017–2018)
WULT (2018)
Technical information
Facility ID73728
ClassC
Power960 watts daytime
960 watts nighttime
Transmitter coordinates37°32′40.0″N 77°20′46.0″W
Translator(s)92.9 W225CU (Highland Springs)
Links
WebcastListen live
Websiteboomtownrichmond.com

About

WBTL currently offers a variety of classic pop, rock, and soul music brought to the Richmond area by live DJs. The current format also aims to be locally based by highlighting different businesses in the community via the "Radio Shopping Show" presented during the week from 10 in the morning to noon. This show pairs with local businesses to provide advertisements and gift certificates at reduced prices. WBTL can be reached via phone at (804)741-8946.

WBTL currently offers music selections curated by Big Mike, Mike in the Morning/Mike in the Mid Day, Ron Moody of Ron and the Centaurs, as well as Jim Conlee. WBTL offers a variety of voices for their listeners with tracks from various decades focusing on music from the 60's to the 80's.

History

On November 9, 2015, the then-WREJ went silent (off the air). Its previous black gospel format moved to sister station WLEE 990 AM, replacing news/talk.

On February 4, 2016, WREJ swapped call signs with its sister station, assuming the WLEE call sign. The station changed its call sign to WONA on March 15, 2016.

Effective June 28, 2016, Davidson Media Group donated WONA to the Delmarva Educational Association.

On October 31, 2017, Mobile Radio Partners, Inc. finalized the purchase of WONA from Delmarva Educational Association, at a price of $25,000. They changed the station's call letters to WBTL on the same day. On November 6, 2017, WBTL returned to the air with rhythmic oldies, branded as "U Win Radio" (simulcasting WUWN 1450 AM Highland Springs).[2]

On March 14, 2018, WBTL and WUWN changed format from rhythmic oldies to oldies, branded as "Boomtown Radio".[3]

WBTL changed its call sign to WULT on August 27, 2018 (with WUWN picking up the WBTL calls). The station also moved its community of license from Richmond to Sandston. The station changed back to the WBTL call sign on September 11, 2018.

gollark: I would, personally, like to be mostly generalist and not excessively tied to some particular industry/etc.
gollark: Anyway, I feel like specializing entirely in some esoteric computer science field is problematic.
gollark: And yes, you *have* summoned me, and you *may* regret it.
gollark: I am, in fact, always correct, especially regarding the badness of Golang.
gollark: The logic for them is serverside but for some there are clientside indications.

References
  1. "WBTL Facility Record". Federal Communications Commission, audio division.
  2. Rhythmic Oldies Launches on Richmond AM Duo Radioinsight - November 7, 2017
  3. WBTL/WUWN Richmond Become Boomtown Radio Radioinsight - March 14, 2018
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