WBRK (AM)

WBRK (1340 AM) is a radio station licensed to serve Pittsfield, Massachusetts. WBRK was the Berkshires' first radio station, taking to the air in 1938 in studios located on "Bank Row" in downtown Pittsfield. As with many stations of that era, the spacious studios allowed for live performances by the big bands and orchestras of the day. The company later founded the only commercial television station to call the Berkshires home in the 1950s with WMGT. The television station, with a tower on Mount Greylock, was later sold and eventually evolved into WCDC-TV, a satellite station of WTEN in Albany, New York. The radio station is currently owned by WBRK, Inc. It airs a soft adult contemporary (a contemporary form of easy listening without "elevator music") music format,[2] The station was assigned the WBRK call letters by the Federal Communications Commission.[3]

WBRK
CityPittsfield, Massachusetts
Frequency1340 kHz
BrandingThe Peak, K97.1
Slogan"Today's soft hits and yesterday's favorites"
Programming
FormatSoft adult contemporary
AffiliationsCBS News Radio
CBS Sports Radio
Westwood One
Ownership
OwnerWBRK, Inc.
Sister stationsWBRK-FM
History
First air dateFebruary 20, 1938[1]
Call sign meaningBeRKshire
Technical information
Facility ID71232
ClassC
Power1,000 watts (unlimited)
Transmitter coordinates42°27′00″N 73°12′55″W
Translator(s)W246DM (97.1 MHz, Pittsfield)
Links
WebcastListen live
Websitewbrk.com

In addition to its usual music programming, WBRK formerly carried New York Yankees games, as well as local sports broadcasts.[4] It also airs some CBS Sports Radio programming, including Jim Rome and Doug Gottlieb.

From 1941 to 1960 Mr. Dan Healy worked as a sports broadcaster for WBRK.

References
  1. Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-212. Retrieved March 13, 2018.
  2. "Station Information Profile". Arbitron.
  3. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  4. "Station Profile". WBRK.com. Archived from the original on 2008-04-15. Retrieved 2008-05-13.


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