WACV

WACV (News Talk 93.1) is a News Talk formatted radio station that serves the Montgomery Metropolitan Area, broadcasting on the FM band at a frequency of 93.1.

For the Montgomery, Alabama radio station that held the call sign WACV at 1170 AM from 1984 to 2012, see WGMP.
WACV
CityCoosada, Alabama
Broadcast areaMontgomery Metropolitan Area
Frequency93.1 MHz
BrandingNews Talk 93.1
Slogan"The Voice of Montgomery"
Programming
FormatNews Talk
AffiliationsFox News Radio
Ownership
OwnerBluewater Broadcasting Company, LLC
(Liberty Acquisitions 825, LLC)
Sister stationsWBAM, WGMP, WJWZ, WQKS-FM
History
First air date2012 FM
Former call signsWGMP (2011-2012)[1]
Technical information
Facility ID189524
ClassA
ERP3,100 watts
HAAT141.3 meters (463 feet)
Transmitter coordinates32°28′41″N 86°24′28″W
Links
WebcastListen Live
Websitenewstalk931.com

The station's broadcast license is held by Liberty Acquisitions 825, LLC, and the station is operated under a local marketing agreement by Bluewater Broadcasting Company, LLC. The station's studios are located on Wall St. in Midtown Montgomery, and the transmitter site is in Prattville, Alabama.

WACV also participates in the Montgomery rating survey by Arbitron (Market #150).

History

While the 93.1 frequency is brand new, the News/Talk format and call sign have been around since November 1984 when WACV was "News Talk 1170, Montgomery's Talk Station".

The original lineup included Don Markwell, news from Bob Jackson, with updates from WAKA CBS 8. Locally originated programs, such as "Viewpoint", continued on "News Talk 107.9" with Dan Morris and Mark Montiel, and Greg Budell continued "Happy Hour". Nationally syndicated talk programming features Laura Ingraham, Glenn Beck, Rusty Humphries, Jerry Doyle, Roy Masters, and Neal Boortz.

The 1170 AM brand continued until April 2, 2009 when it moved to WMRK-FM (then WJAM-FM) as Montgomery's First FM News Talk Station. The branding changed to "News Talk 107.9 FM".

In May, 2011 Liberty Acquisitions 825, LLC won 93.1 Class A FM during an FCC auction with a winning bid of $987,000.[2]

On August 13, 2012 the WACV call sign swapped with WGMP. On August 15, 2012, the station signed on at half-power, for program testing as required by the FCC. On August 31, 2012 the News Talk format moved from WMRK-FM on to WACV and was re-branded as "News Talk 93.1".

The LMA between Bluewater Broadcasting Company, LLC and Alexander Broadcasting terminated on September 1, 2012 and a new LMA between Liberty Acquisitions 825, LLC and Bluewater Broadcasting Company, LLC started.

WMRK-FM now broadcasts K-LOVE, a contemporary Christian format.

Programming

The current lineup includes: Coast To Coast AM, Susan & Greg in the Morning, News & Views, The Dan Morris Show, Happy Hour with Greg Budell, Dave Ramsey, and Rusty Humphries. WACV also features news and weather updates from CBS 8 WAKA, and traffic from Montgomery Skywatch Traffic, and hourly updates from Fox News.

Technical information

WACV broadcasts with a Broadcast Electronics 5 kW STX LP transmitter at 3,100 watts effective radiated power into a Dielectric DRCM-2 directional antenna from a tower in Prattville, Alabama.

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References
  1. "Call Sign History". FCC. August 27, 2012. Retrieved August 27, 2012.
  2. " "FCC Auction". 2011-05-11. Retrieved 2012-08-27.
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