W261AX

W261AX is a radio station serving the Pittsburgh, Pennsylvania market, and is the station's city of license under the ownership of Martz Communications Group (through its Radio Power subsidiary) from Langer Broadcasting, broadcasting on 100.1 mHz on the FM dial with a power of 99 watts. Its studios are located in Braddock east of Pittsburgh.

W261AX
CityPittsburgh, Pennsylvania
Broadcast areaPittsburgh metropolitan area
Frequency100.1 mHz
BrandingWAMO 100.1
SloganPITTSBURGH’s #1 FOR HIP-HOP
Programming
FormatRhythmic contemporary
Ownership
OwnerMartz Communications Group
(Radio Power, Inc.)
History
First air dateMay 21, 2011
Call sign meaningAllegheny
Monongahela
Ohio
(Three rivers that meet in Pittsburgh, used on air)
Technical information
Facility ID150026
ClassD
Power99 watts
Transmitter coordinates40°24′47″N 79°51′14″W
Repeater(s)100.7-3 WBZZ-HD3
Links
WebcastListen Live
Websitewamo100.com

Station history
WAMO's translator on a SPARC HD Radio with RDS.

W261AX signed on the air May 21, 2011, serving as a rebroadcast translator for WPYT at 660 AM, with the promised mainstream urban format, though it leaned in a rhythmic direction. At the end of 2011, they changed their slogan to "Pittsburgh's Home for Hip-hop and Hottest Hits", and became an official Rhythmic Contemporary station.[1] On June 3, 2011, the station changed its call sign to WAMO, marking the return of the callsign to the market after two years. This was WAMO's fourth incarnation in Pittsburgh, as it originally broadcast on 860 AM, later with a simulcast on 105.9 FM before being moved to 106.7 in 1996. In 2017, the station added another translator, W297BU, and in 2018, a HD simulcast via WBZZ-HD3, expanding its reach in the area.

In January 2013, WAMO was added to BDS' Rhythmic Airplay panel as an indicator reporter, but is not considered a monitored reporter because it is not rated in Nielsen Audio (as Martz is a non-subscriber) and in part due to being an AM daytimer with an FM translator, this despite having a primary emphasis on R&B/Hip-Hop material. That would change by 2017, when it became a monitored R&B/Hip-Hop reporter in both BDS and Mediabase. BDS would return WAMO back to the Rhythmic panel as a monitored reporter in February 2019 due to an adjustment in its musical direction, with Mediabase moving the station to its Rhythmic panel the following July.

On June 25, 2019, at 11 a.m., WAMO/W297BU changed their format to urban adult contemporary, branded as "107.3 The Beat". The previous rhythmic format remains on W261AX (100.1 FM) and WBZZ-HD3, and continues to use the WAMO call letters in their branding.[2]

References
  1. "Urban To Return To Pittsburgh". RadioInsight. 2011-02-20. Retrieved 2011-02-21.
  2. 107.3 The Beat Launches in Pittsburgh Radioinsight - June 25, 2019
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