WMRK-FM

WMRK-FM (107.9 FM) is a radio station licensed to serve the Shorter, Alabama. Alexander Broadcasting Company is the licensee. The station is operated under a local marketing agreement by EMF Broadcasting (K-LOVE).

WMRK-FM
CityShorter, Alabama
Broadcast areaMontgomery, Alabama
Frequency107.9 MHz (HD Radio)
BrandingK-Love
SloganPositive and Encouraging
Programming
FormatFM/HD1: Contemporary Christian
HD2: AFR Talk
HD3: Black Gospel "Praise 96.5"
AffiliationsK-Love
Ownership
OwnerAlexander Broadcasting Company, LLC
(Alexander Broadcasting Company, LLC)
Sister stationsWALX, WJAM
History
First air date1994 (as WJAM-FM at 97.3)
Former call signsWJAM-FM (1983–2009)[1]
Former frequencies97.3 MHz (1994–2004)
Call sign meaningnamed for MaRK Alexander[2]
Technical information
Facility ID59383
ClassC3
ERP25,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates32°21′09″N 86°03′06″W
Translator(s)92.7 W224CR (Montgomery, relays HD2)
96.5 W243CS (Montgomery, relays HD3)
Links
WebcastListen Live
afr.net (HD2)
Praise 96.5 Webstream (HD3)
Websiteklove.com
afr.net (HD2) praise965.com (HD3)

WMRK-FM broadcasts a Contemporary Christian format serving the Montgomery, Alabama, market.[3]

History

This station received its original construction permit from the Federal Communications Commission on November 19, 1982.[4] The new station was assigned the call letters WJAM-FM by the FCC on February 14, 1983.[1] After more than a decade of extensions, renewals, transfers, and construction, WJAM-FM finally received its license to cover from the FCC on March 14, 1995.[5]

In July 1986, Marion Communications, Inc., applied to the FCC to transfer the permit to build this station to Marion Radio, Inc. The deal was approved by the FCC on September 30, 1986, and the transaction was consummated on December 30, 1987.[6]

In March 1994, Marion Radio, Inc., reached an agreement to sell the construction permit for this station to Scott Communications, Inc. The deal was approved by the FCC on October 13, 1994, and the transaction was consummated on October 17, 1994.[7]

In March 2009, Scott Communications, Inc., applied to the FCC to transfer the broadcast license for WJAM-FM to Alexander Broadcasting Company. The application was approved by the FCC on March 23, 2009, and the transaction was consummated on April 2, 2009.[8]

On July 21, 2008, WJAM-FM was granted a modified construction permit to change the station's city of license from Orrville, Alabama, to Shorter, Alabama; upgrade to a class C3 station with 25,000 watts of effective radiated power; and relocate the transmitter site east to 32°21'09"N, 86°03'06"W.[9] The station received a license to cover these changes on May 8, 2009.[10]

On March 23, 2009, WJAM-FM swapped callsigns with AM sister station WMRK to become WMRK-FM and WJAM, respectively.[1]

Former branding

Bluewater Broadcasting Company, LLC began broadcasting on WMRK-FM under a local marketing agreement as a simulcast of news/talk WACV (1170 AM) on April 2, 2009. The simulcast ended in November 2009 with news/talk programming shifting to the FM station and the AM station switching to an oldies music format. On September 1, 2012 WMRK-FM flipped to K-LOVE and the news talk programming went back to WACV.

In May 2015, EMF announced that they would be leasing the HD-2 of the station to the American Family Association of Tupelo, Mississippi, for $500 a month. It's unknown when the HD-2 is scheduled to go live, but the owners filed a digital notification for HD broadcasting in late July. Almost a year later, in June 2016, the station added an HD-3 carrying a gospel/praise format called "Praise 96.5", feeding a translator in town. (Taken from Alabama Broadcast Media Page) As of this update, AFR has yet to be heard on the HD-2 Channel. As of December 1, 2016 AFR Talk is now being heard on the HD-2 channel and is feeding the new 92.7 FM relay in Montgomery.

Programming

WMRK-FM carries nationally syndicated programming from EMF Broadcasting's "K-Love" format. On their HD-3 and 96.5 FM Relay they carry Black Gospel under the name of Praise 96.5 FM. (The relay covers Montgomery) On their HD-2 and 92.7 FM Relay they carry AFR Talk. (The relay covers Montgomery)

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gollark: Hold on.
gollark: So this is fox hell.
gollark: ↑ <@356107472269869058> you
gollark: I can ask it for "fox hell" or something.

References
  1. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. "AM History Profile: WMRK". Alabama Broadcast Media Page. Retrieved February 7, 2009.
  3. "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  4. "Application Search Details (BPH-19820104AN)". FCC Media Bureau. November 19, 1982.
  5. "Application Search Details (BLH-19940808KZ)". FCC Media Bureau. March 14, 1995.
  6. "Application Search Details (BAPH-19860609EV)". FCC Media Bureau. December 30, 1987.
  7. "Application Search Details (BAPH-19940314GV)". FCC Media Bureau. October 17, 1994.
  8. "Application Search Details (BALH-20090227ACL)". FCC Media Bureau. April 2, 2009.
  9. "Application Search Details (BMPH-20080403ABG)". FCC Media Bureau. July 21, 2008.
  10. "Application Search Details (BLH-20090414ABR)". FCC Media Bureau. May 8, 2009.
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