TuneCore

TuneCore is a Brooklyn, New York–based independent digital music distribution, publishing, and licensing service founded in 2005. TuneCore principally offers musicians and other rights-holders the opportunity to distribute and sell or stream their music through online retailers such as iTunes, Deezer, Spotify, Amazon Music, Google Play, Tidal, and others.[4] TuneCore also offers music publishing administration services, helping songwriters register their compositions and collect royalties internationally.[5]

Tunecore
Private
IndustryMusic
GenreDigital distribution
Music publishing[1]
Founded2005
FounderJeff Price, Gary Burke, Peter Wells
Headquarters
New York City
,
United States of America
Area served
Worldwide
Key people
Scott Ackerman
Shelby Kennedy[2]
Matt Barrington
Andreea Gleeson[3]
ProductsOnline Music Distribution
Music Publishing Administration[1]
ServicesOn-demand music distribution and international licensing.
ParentBelieve Digital
Websitewww.tunecore.com

The company currently operates out of its Brooklyn headquarters with offices in Austin,[6] Burbank, Boston, Nashville, Atlanta,[7] Australia, Germany, France[8] and the United Kingdom.[9][10]

History and background

TuneCore garnered media attention from ABC's World News Tonight,[11] The Daily Mirror,[12] and pitchforkmedia.com.[13] TuneCore's first customer was Frank Black, lead singer of the Pixies.[14] In 2008, TuneCore was utilized by Nine Inch Nails to deliver the music from their album, Ghosts I–IV to the Amazon MP3 store.[15] In December 2006, music instrument and equipment retailer Guitar Center bought a stake in TuneCore, giving the company access to the music retailer's customers. In the United States, TuneCore represents about 10 percent of the 20 million songs on iTunes, and it accounts for almost 4 percent of all digital sales.[16][17] TuneCore reportedly fired Jeff Price, a co-founder and then-CEO, after the company faced a "cash-flow" crisis in 2012. Price has sued TuneCore for severance compensation and has alleged that the company may have been insolvent, an accusation that the company appears to dispute.[18] Tunecore reported that their artists have earned a total of $83 million in Q1 of 2019, a 21 percent increase from Q1 2018. Last year, distribution income for artists reached $308 million, a 28 percent year-on-year increase.

Joe Cuello, formerly an executive at MTV was TuneCore's Chief Creative Officer from 2014 through at least 2016.[19]

Acquisition by Believe Digital

Tunecore was acquired by Denis Ladegaillerie's Believe Digital in April 2015.[20] The acquisition opened up artists' access to Believe Digital's wider distribution network and label services. Both of the companies remained operationally separate, while jointly claiming to represent of 25 to 30 percent of the new music uploaded to iTunes each day. After the acquisition, TuneCore and Believe used their newly increased leverage in negotiations with digital services including Spotify and Tidal to improve their services for their artists.[21] Also in 2015, TuneCore expanded its presence in the UK[22] and Australia[23] announcing dedicated websites including localized currency and content for each region.[24] It also introduced its YouTube Sound Recording service to collect revenue for artists when their sound recordings are used anywhere on YouTube.[25] In September 2015, Tunecore stepped up its live event offerings, throwing LA's independent music community its first ever Indie Artist Forum, which focused on educating and fostering collaboration amongst aspiring professional musicians while engaging on a dialog around the ins and outs of the current landscape of the independent music business.[26][27][28]

In the fourth quarter of 2015, TuneCore saw sustained growth, with independent artists earning over $142 million through TuneCore[29] including $36.8 million from digital streams and downloads.[30] During this time, TuneCore also expanded its presence in the United States, opening offices in Austin and Atlanta, and internationally, launching two new international sites in Australia and the UK featuring localized currencies and experiences.[31] TuneCore also added Saavn, Nmusic and Zvooq—services targeting emerging markets—as partners through which artists could distribute and monetize their music. TuneCore also enjoyed notable growth in new customers in the Latin American market and the African market.[32] TuneCore's YouTube Sound Recording Collection Service was also a key driver for increasing 2015 yearly revenue. In May 2016, TuneCore acquired artist social media management startup JustGo and re-branded it as TuneCore Social.[33] Later in the year, it expanded its presence and launched its services in France.[34]

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References
  1. "TuneCore Names Jamie Purpora President of Music Publishing Administration" (PDF). TuneCore. Retrieved 13 February 2016.
  2. "TuneCore Opens Nashville Office, Hires Shelby Kennedy to Run It". Billboard. Retrieved 13 February 2016.
  3. "Andrea Gleeson Named VP/Marketing At TuneCore". Allaccess.com. 16 December 2015. Retrieved 13 February 2016.
  4. "What stores does TuneCore distribute music to and where in the world are they available?". TuneCore. 8 October 2011. Retrieved 13 February 2016.
  5. "Tunecore and Sub-publisher agreements for songwriters". 28 January 2013. Retrieved 13 February 2016.
  6. Swiatecki, Chad (15 September 2015). "Music industry vet helps grow TuneCore's Austin footprint". Bizjournals.com.
  7. Phil W. Hudson (17 November 2015). "TuneCore drops beat in Atlanta with new office". Bizjournals.com.
  8. Shaun Tandon (28 October 2016). "As music streaming booms, TuneCore eyes global growth". Phys.org. Retrieved 2 November 2016.
  9. Washenko, Anna (11 February 2016). "TuneCore artists earned $142 million last year". Rainnews.
  10. "Company Overview of TuneCore, Inc". Bloomberg.
  11. "TuneCore and the Music Revolution" (video). ABC. Retrieved 2006-08-04.
  12. "DOES TUNECORE SOUND THE END FOR LABELS?". The Daily Mirror. Retrieved 2006-08-03.
  13. Solarski, Matthew (April 13, 2006). "TuneCore Helps Indie Acts Go Digital for Cheap". pitchforkmedia. Retrieved 3 January 2009.
  14. "New Service Brings iTunes to Indie Artists". Spin. January 19, 2006. Retrieved 2006-08-11.
  15. Harding, Cortney; Cohen, Jonathan (March 2, 2008). "New Nine Inch Nails Album Hits The Web". Billboard. Retrieved March 10, 2008.
  16. SISARIO, BEN (May 6, 2012). "Out to Shake Up Music, Often With Sharp Words". The New York Times.
  17. Lazarowitz, Elizabeth (November 25, 2007). "Brooklyn-based Web business helps sell music in the digital world". Daily News. Retrieved November 27, 2007.
  18. "Inside Former CEO Jeff Price's Ouster from TuneCore: 'A Tale of Betrayal and Ego'". Billboard. Retrieved 3 November 2015.
  19. "Joe Cuello". Carnegie Mellon University's Heinz College. Retrieved 10 July 2020. Previously Joe joined escapex as General Manager in 2017. Escapex is a tech startup focused on decentralizing social media via individualized apps, serving actors/musicians/athletes/infuencers that have significant social reach. Putting monetization and control back into the heads of the creators, escapex has launched apps for Bob Marley, Marc Anthony, Sergio Ramos (Real Madrid), Jeremy Renner and over 100 more global stars.
  20. "Believe Digital Acquires TuneCore..." Digital Music News. Retrieved 3 November 2015.
  21. Flanagan, Andrew (16 April 2015). "TuneCore and Believe Digital Partner to Argue for Better Streaming Rates, Offer Clients a Wider World". Billboard.
  22. "TuneCore Expands To UK". Hypebot.com. September 2015. Retrieved 13 February 2016.
  23. "Tunecore launches in Australia". Hypebot.com. November 2015. Retrieved 13 February 2016.
  24. Peoples, Glenn (1 September 2015). "TuneCore Launches in the U.K." Billboard.
  25. Hassan, Charlotte (15 February 2016). "YouTube Royalties Exploded 370% Last Year, Tunecore Reports". Digital Music News.
  26. "INSIDE TUNECORE'S INDIE ARTIST FORUM".
  27. "Overheard @ The Tunecore Indie Artist Forum". Hypebot.com.
  28. "TuneCore Hosts Inaugural Indie Artist Forum With Peter Asher, Bonnie McKee". Allaccess.com. 3 September 2015.
  29. Stassen, Murray (17 February 2016). "TuneCore pays artists $142 million in 2015". Music Week.
  30. "Tunecore Year-In-Review Spotlights Indie Artist Payouts". Allaccess.com. 11 February 2016.
  31. "TuneCore Reports 90% Streaming And Download Growth, But Just 6.3% Rise In Payments To Artists".
  32. Willens, Max (17 November 2015). "Music Streams Skyrocket For Indie Distributor TuneCore, While Payments See Modest Rise". International Business Times.
  33. Ed Christman (10 May 2016). "TuneCore Acquires Social Media Management Startup JustGo, Rebrands as TuneCore Social". Billboard. Retrieved 2 November 2016.
  34. Bruce Houghton (13 October 2016). "TuneCore Launches In France, Adds Local Artist Services Partnerships". Retrieved 2 November 2016.
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