Believe Digital

Believe (also known as Believe Digital, Believe Distribution Services and Believe Music) is a Paris-based company that helps “artists build audiences and careers” through its focus on music technology and services[1], including worldwide digital distribution. It has more than 20 brands and labels, including distributor for independent musicians TuneCore, distributor Groove Attack, Believe Distribution Services, and labels such as AllPoints, Naïve, and Nuclear Blast.

Believe
IndustryMusic Industry
Founded2005 
FounderDenis Ladegaillerie, Arnaud Chiaramonti, Nicolas Laclias
HeadquartersParis
Number of locations
44 countries
Area served
Worldwide
Key people
Denis Ladegaillerie (Chief Executive Officer), Romain Vivien (Board member and managing Director), Xavier Dumont (Director General), Marie-Anne Robert (Global Head of Artist Services)
ServicesDigital Music Distribution
Number of employees
990 employees
Websitehttps://www.believemusic.com/fr/

Believe is the world's leading digital distributor of independent music. The company is present in 44 countries.

History

The beginnings

The company was founded in 2005 by Denis Ladegaillerie, Arnaud Chiaramonti and Nicolas Laclias. [2]

An article at the time say that "Believe is a new digital label, founded by music and internet professionals, to allow independent artists and labels to distribute and promote their works on legal download platforms in France and abroad".

The growth

Believe acquired the US. distribution service for independent artists TuneCore in April 2015. Believe Digital's expansion was fueled by $60m growth capital investment from Technology Crossover Ventures (TCV) and XAnge. In August 2016, the company acquired the French independent label Naive Records for €10m, seeking to improve value from the company's extensive back catalogue, and restarted the label's issuing of new recordings as physical CDs in 2017.

In September 2018, Believe acquired a 49% stake in French indie label Tôt ou tard from Wagram Music. In October 2018, Believe acquired a majority stake in German label Nuclear Blast.

According to news reports[3], Believe projected it will reach €700 million in revenue in 2019, while providing services and distribution for 1.5 million artists. By the end of 2019, it estimated it will have 1,200 employees worldwide.

The company has embarked on an expansion drive in developing digital music markets such as Russia and India[4]. In 2019, Believe acquired Mumbai live event production specialist Entco, and rebranded the company “Believe Entertainment.”

Believe worldwide

Europe, Russia, Asia Pacific, Latin America, North America, Middle East and Africa: 1,000 employees

Activities

Business pillars

Technology: World-class distribution platform to connect content form artists, labels and providers with audiences; real-time insights to grow engagement with them.

Services: Hands-on, bespoke support to help all creators from indie artists to established stars develop at every stage in their career.

Reach: Growing in all of the emerging markets and genres that matter; maximum reach with the right partners.

Values: A commitment to core values of transparency, innovation and partnership. [5]

Labels, companies and business units

Artists

Current artists
  • Moussier Tombola (Since 2010)
  • JUL (Since 2013)
  • Djadja & Dinaz (2014 – 2017, Since 2019)
  • Naps (Since 2014)
  • PSO Thug (Since 2014)
  • PNL (Since 2015)
  • MMZ (Since 2016)
  • DTF (Since 2016)
  • Petrodollars (Since 2016)
  • S.Pri Noir (Since 2017)
  • Rohff (Since 2017)
  • Moubarak (Since 2017)
  • Abou Tall (Since 2018)
  • H Magnum (Since 2018)
  • Léo Gâne (Since 2018)
  • Heuss l'Enfoiré (Since 2018)
  • Barack Adama (Since 2018)
  • Landy (Since 2018)
  • ICO (Since 2018)
  • FYRE (Since 2018)
  • KARAN (Since 2019)
  • BOYINSPACE (Since 2019)

Awards

In September 2019, the French government identified Believe as one of the 40 most promising French start-ups, with the French Tech Next40 index.[6]

In October 2019, Believe was named Europe’s “Allstar” company at the 17th Annual Investor Allstars awards in London [7].

References
  1. GmbH, finanzen net. "World's Biggest Heavy Music Label Just Got Heavier | Markets Insider". markets.businessinsider.com. Retrieved 2019-11-20.
  2. L'Express Believe Digital, la pépite française de la musique qui fait de l'ombre aux majors Raphaële Karayan, 28 May 2015] "On en parle peu mais c'est pourtant l'une des "pépites" les plus prometteuses. Believe Digital, créé en 2005, est le leader français et européen de la distribution numérique d'artistes et de labels independents. Il a racheté en avril l'américain TuneCore, qui gère le catalogue numérique d'artistes independents le plus important au monde. "
  3. "Le français Believe veut devenir le " Publicis de la musique "". Les Echos (in French). 2019-10-03. Retrieved 2019-11-20.
  4. "Believe buys Indian event production company Entco". IQ Magazine. 2019-09-24. Retrieved 2019-11-20.
  5. "Believe Distribution Services". Believe (in French). Retrieved 2019-11-20.
  6. Ménage, Gaëlle (2019-09-18). "Next40 : Forbes Vous Fait Découvrir Les Pépites De La French Tech". Forbes France (in French). Retrieved 2019-11-20.
  7. "A celebration of European tech takes over central London". Sifted. Retrieved 2019-11-20.
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