Tu Manera

"Tu Manera" (English: "Your Way") is a song recorded by Romanian singer Inna, digitally released on 1 March 2019 by Roc Nation as the fourth single for her sixth studio album Yo (2019). It was written by Inna and Cristina Maria Chiluiza, while production was handled by David Ciente. "Tu Manera" is a Spanish-language dance, Latin and Caribbean-influenced pop song that represents Inna falling for someone through its lyrics. A music video for the song was released on 7 March 2019; directed by Bogdan Păun, it features the singer performing several activities in front of a house in a dusty landscape. Commercially, "Tu Manera" reached number 78 on Romania's Airplay 100 chart. It was included on the soundtrack of the American television series Grand Hotel,[1] as well as used for Need for Speed Heat and an Apple Watch commercial.[2][3]

"Tu Manera"
Single by Inna
from the album Yo
LanguageSpanish
English title"Your Way"
Released1 March 2019
GenrePop
Length2:45
LabelRoc Nation
Songwriter(s)
Producer(s)David Ciente
Inna singles chronology
"Sin Ti"
(2019)		 "Tu Manera"
(2019)		 "Te Vas"
(2019)

Background and composition

"Tu Manera" was written by Inna along with Cristina Maria Chiluiza, while production was handled by David Ciente. The latter also engineered it, and Sergiu Mustață was hired for its mixing and mastering process.[4] "Tu Manera" was digitally released in various countries as the fourth single from Inna's sixth studio album Yo on 1 March 2019 by Roc Nation;[5] Global Records issued it in Romania one week later on the same platform.[6]

It is a Spanish language dance, Latin and Caribbean-influenced pop song, featuring "very sticky, funny and cheerful" lyrics about falling for someone.[7][8][9] Elias Leight of Rolling Stone called "Tu Manera" a "cheerful" mixture of American singer Gwen Stefani's "Hollaback Girl" (2005), Peruvian band Novalima's "Machete" (2003) and material by Colombian band Bomba Estéreo.[10] In an interview, Inna described the track as "one of the most commercial songs" from Yo, as well as "super repetitive [and] uptempo". She also said on its creation: "It started with a bass[line] that we fell in love with. We wanted to do something super simple, not so many melodies. Just the bass by itself sounds like a hit."[10]

Music video

An accompanying music video for "Tu Manera" was uploaded onto Inna's official YouTube channel on 7 March 2019.[4] It was directed by Bogdan Păun of NGM Creative, while Alexandru Mureșan was hired for its filming process.[11] In an interview, Inna reflected on the shooting: "I had lots of fun at the shooting [...] Actually, I did not feel like I was at a shooting. I did everything that went through my head, without limits, like when I was little."[12] The video opens with a backwards-motion scene of the singer walking with a bicycle as people either put the set together or dismantle the set in the background. Throughout the rest of the clip, Inna proceeds into performing in front of a house in a dusty landscape, "dancing on the street, riding a bike and sitting on a red couch in a pickup truck", among other activities.[7][8][13]

Her fashion, as described by CelebMix's Jonathan Currinn, is "laidback and simple", with her wearing a yellow T-shirt reading the word "Love", Uhlsport red running shorts and Balenciaga trainers.[8] According to Currinn, the music video reflects Inna's "bright and fun" energy and personality previously hinted at in the visuals for "Un Momento" (2011), "Wow" (2012) and "Good Time" (2014).[8] Libertatea echoed Currinn's thoughts.[12] Shock noticed the contrast between the dusty landscape and Inna's appearance that had "a touch of sensuality, fantasy and charm".[13] In addition to the music video, a vertical video was also released online on 16 April 2019.[14] Shot in Miami, it shows Inna "flaunt[ing] her figure in a yellow long sleeve bodysuit, paired with sunglasses whilst her hair [is] combed back away from her face".[15]

Track listing
  • Digital download[5]
  1. "Tu Manera" – 2:45

Charts
Chart (2019) Peak
position
Romania (Airplay 100)[16]
78

Release history
Territory Date Format(s) Label
Various[5] 1 March 2019 Digital download Roc Nation
Romania[6] 8 March 2019 Global
gollark: I'm running osmarks internet radio™ through icecast temporarily.
gollark: Stalkerish at least, definitely.
gollark: I managed to get osmarks internet radio™ into a public streams directory, unrelatedly.
gollark: It might be public information, but you are PUTTING IT TOGETHER to OBTAIN INFORMATION ABOUT SOMEONE although if that is not being RELEASED it is only STALKING or something and not DOXXING.
gollark: Technically it's not doxxing, just stalking.

References
  1. Neblea, Andreea (20 May 2019). "Noul single al Innei, pe coloana sonoră a unui serial produs de Eva Longoria" [Inna's new single is on the soundtrack of a series produced by Eva Longoria]. Adevărul. Retrieved 29 May 2019.
  2. Stănescu, Alex (4 November 2019). "Videoclip oficial: Inna x Vinka - Bebe". InfoMusic. Retrieved 28 December 2019.
  3. Stănescu, Alex (25 April 2020). "Videoclip: Inna – Not My Baby" (in Romanian). Retrieved 26 April 2020.
  4. "Inna – Tu Manera | Official Music Video". YouTube. 7 March 2019. Retrieved 17 March 2019. Note: Open description for credits.
  5. "Tu Manera – Single by Inna on iTunes". iTunes Store. Retrieved 17 March 2019.
  6. "Tu Manera – Single by Inna on iTunes". iTunes Store. Retrieved 17 March 2019.
  7. Fernandez, Suzette. "Inna Releases 'Tu Manera' Video: Exclusive Premiere". Billboard. Retrieved 27 March 2019.
  8. Currinn, Jonathan (8 March 2019). "Inna Releases Fun New Single And Music Video "Tu Manera"". CelebMix. Retrieved 27 March 2019.
  9. "Inna adelanta el verano con 'Tu Manera', su nuevo single" [Inna starts off the summer with her single "Tu Manera"] (in Spanish). Europa FM. 10 March 2019. Retrieved 27 March 2019.
  10. Leight, Elias (8 March 2019). "See Inna's Goofy 'Tu Manera' Video". Rolling Stone. Retrieved 27 March 2019.
  11. Chirilă, Raluca (8 March 2019). "Videoclip: Inna – Tu Manera" (in Romanian). InfoMusic. Retrieved 8 March 2019.
  12. "Ce sexy este Inna în noul videoclip lansat" [See how sexy Inna is in the latest music video]. Libertatea (in Romanian). 8 March 2019. Retrieved 27 March 2019.
  13. "Inna, la rumana que quiere conquistar el mundo cantando en español" [Inna, the Romanian that wants to conquer the world, sings in Spanish] (in Spanish). Shock. 8 March 2019. Retrieved 27 March 2019.
  14. "Inna - Tu Manera | Vertical Video". YouTube. 16 April 2019. Retrieved 23 April 2019.
  15. Currinn, Jonathan (19 April 2019). "Inna Releases Vertical Video For "Tu Manera"". CelebMix. Retrieved 23 April 2019.
  16. "Airplay 100 – 5 mai 2019" (in Romanian). Kiss FM. 5 May 2019. Retrieved 6 May 2019.
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