Treasure (band)

Treasure (Hangul: 트레저; Japanese: トレジャー; stylized as TREASURE) is a South Korean boy group formed in 2019 by YG Entertainment through the reality-survival program YG Treasure Box. The twelve-piece group shares joint leadership among the eldest members, Choi Hyun-suk and Jihoon, and officially made their debut on August 7, 2020 with the lead single "Boy" from single album The First Step: Chapter One.

Treasure
Treasure's logo
Background information
OriginSeoul, South Korea
Genres
Years active2020 (2020)–present
Labels
Associated actsYG Family
Websiteyg-treasure.com
Members
  • Hyunsuk
  • Jihoon
  • Yoshi
  • Junkyu
  • Mashiho
  • Jaehyuk
  • Asahi
  • Yedam
  • Doyoung
  • Haruto
  • Jeongwoo
  • Junghwan

History

2010–2019: Pre-debut and YG Treasure Box

Junkyu, Ye-dam and Jung-hwan had stints in entertainment during their childhood days. Junkyu started as a child commercial model for prominent Korean brands.[2] Ye-dam recorded songs for commercials, animated shows and soundtracks with his parents.[3] He further appeared on SBS' K-pop Star 2 in 2012 and finished as runner-up behind label-mate AKMU, and joined YG Entertainment as a trainee in June 2013.[4] Jung-hwan took on minor roles as a child actor and soon joined one of the world's leading taekwondo demonstration team, K-Tigers, where he won the non-combat championship.[5] In January 2017, Mashiho appeared in label-mate AKMU's musical short film, "Spring of Winter".[6] That same year, from October 29 to January 26, 2018, Hyun-suk and Junkyu competed on JTBC's Mix Nine as trainees under the label, finishing in 5th and 35th place respectively.[7] Concurrently, on November 21, Jihoon, Ye-dam and Doyoung alongside others appeared on Mnet's Stray Kids as representative trainees under YG Entertainment.[8]

On November 17, 2018 YG Entertainment unveiled 29 trainees through YG Treasure Box as a method to form the label's next boy group since the debut of Big Bang, Winner, and lastly iKon in 2015.[9][10] Through the finale, Haruto, Ye-dam, Jung-hwan and Junkyu were first to join the line-up, followed Jeong-woo, Jae-hyuk and Hyun-suk under the name, Treasure.[11][12] On January 29, 2019 an announcement for a second line-up was released, later disclosed with Yoon-bin, Mashiho, Doyoung, Yoshinori, Jihoon and Asahi under Magnum, while collectively named Treasure 13.[13][14] However, on December 31, 2019 Yoon-bin terminated his exclusive contract with the label to pursue a different musical pathway closer to a solo career. In result, both groups were permanently merged and are now called Treasure, with the fandom name "Treasure Maker", derived from the name viewers were given through YG Treasure Box, or also known as "Teume", a portmanteau of the prior.[15]

2020: Debut with The First Step: Chapter One

In January 2020, Treasure was re-introduced to the public through weekly pictorial releases, performance videos including single "Going Crazy" (미쳐가네) from YG Treasure Box where namely label-mate senior Mino of Winner contributed in production, alongside multiple variety programs including Treasure Map and T.M.I, with the intention to specifically target the global market unlike their label predecessors who initially focused on the domestic market. [16][17] Ahead of debut, Treasure was recorded as the fastest K-Pop group to chart on Billboard's Social 50 at number 40 on May 27, and soon peaked at number 12 on August 4.[18][19]

Ye-dam became the first member to undergo a solo debut through the release of digital single, "Wayo" (왜요) on June 5.[20] Broadcasting promotions for the single was not carried out due to preparations for debut with Treasure. Notably, label-mate seniors, Kang Seung-yoon of Winner and Lee Chan-hyuk of AKMU partook in the production of the single.[21] "Wayo" peaked at number 10 on the Billboard World Digital Songs chart and entered the top 100 at number 98 on the Billboard Korea K-Pop 100 chart.[22][23]

Treasure made their official debut with the lead single "Boy" from single album, The First Step: Chapter One on August 7.[19] The group reportedly surpassed 170,000 pre-orders within several days since its announcement ahead of the physical album release on August 13, thereby becoming the best-selling South Korean newcomer artist in 2020.[24] "Boy" went on to finding global success in Japan, topping large music streaming platforms including Line Music, Rakuten and AWA rising chart.[25] Their music video surpassed 10 million views in 26 hours on YouTube, making them the fastest South Korean debut act to achieve this since the platform's change in policy in September 2019, where paid advertising views were debunked.[26] Treasure began promotions on August 9 through their first music show appearance on SBS' Inkigayo.[26]

Other ventures

Philanthropy

Members of Treasure participated in label-mate senior Sean of Jinusean's charity marathon event Miracle 365 in both July, August, and November 2019, where awareness and funds to build a rehabilitation hospital were raised for children who require medical treatment caused by disability.[27][28]

On July 5, 2020 members of Treasure participated in a volunteering program organized by YG Entertainment through "Blue Angel Volunteers" at an animal shelter located within the Gyeonggi Province alongside a total of 33 YG Family staff members and label-mates, including actress Han Seung-yeon. Volunteering acts included creating shelters, cleaning, restocking feed supply and more.[29]

Artistry

Influences

Through the group's debut press conference, while revealing the difficulty of choosing only one artist that the group has been influenced by, they continued by stating their role models were their label-mate seniors under YG Entertainment through their music and videos.[24]

Members

Adapted from their Naver Profile[30]

  • Choi Hyun-suk (최현석) – Co-leader
  • Jihoon (지훈) – Co-leader
  • Yoshi (요시) (ヨシ)
  • Junkyu (준규)
  • Mashiho (마시호) (マシホ)
  • Yoon Jae-hyuk (윤재혁)
  • Asahi (아사히) (アサヒ)
  • Bang Ye-dam (방예담)
  • Doyoung (도영)
  • Haruto (하루토) (ハルト)
  • Park Jeong-woo (박정우)
  • So Jung-hwan (소정환)

Discography

Single albums
Title Details Peak positions Sales
KOR
[31]
The First Step:
Chapter One
Track listing
  1. Boy
  2. Come to Me (들어와)
  3. Boy Inst. (CD Only)
  4. Come to Me Inst. (들어와) (CD Only)
 To be announced

Singles
Title Year Peak positions Album
KOR JPN
Hot
[32]		 US
World
[33]
Gaon
[34]		 Hot
[35]
"Boy" 2020 ——89TBA The First Step: Chapter One

Music video
Year Music video Director(s) Ref.
2020 "Boy" Dongju Jang, Rima Yoon
(Rigend Film)		 [36]

Filmography
  • YG Treasure Box (2018, V Live / YouTube / JTBC2)[9]
  • T.M.I (Treasure Maker Interaction) (2020, YouTube / V Live)[37]
  • Treasure Map (2020, YouTube)[38]
  • Fact Check (2020, YouTube / V Live)[39]
  • 3-Minute Treasure (2020, YouTube / V Live)[39]
  • T-Talk (2020, YouTube / V Live)[39]

References
  1. "TREASURE on Melon". MelOn (in Korean). Retrieved August 8, 2020.
  2. "올해 중3되는 YG 비공개 남자 연습생 JPG". 스티즈 (instiz) (in Korean). January 11, 2015. Retrieved July 26, 2020.
  3. "방예담 귀요미 시절 울먹울먹, 이젠 다 컸네? 누나들 심쿵 '방귀대장 뿡뿡이' 녹음 현장". Sedaily. November 14, 2017. Retrieved July 23, 2020.
  4. "'K팝스타2' 악동뮤지션, 방예담 누르고 최종 우승(종합)". SBS funE (in Korean). April 14, 2014. Retrieved April 4, 2013.
  5. "K-pop과 태권체조가 만들어 내는 '태권예술'". Iksan News (in Korean). October 7, 2015. Retrieved July 26, 2020.
  6. "[신곡읽기] 악동뮤지션 '오랜 날 오랜 밤', 사랑-이별-추억의 소환". Osen (in Korean). January 3, 2017. Retrieved August 20, 2019.
  7. "'믹스나인' 양현석 사로잡은 반전의 男배틀, 김병관·최현석 강세[종합]". Osen (in Korean). December 24, 2017. Retrieved August 20, 2019.
  8. "YG 측 "방예담·최래성 등 내년 데뷔 목표로 준비 중"". Star News (in Korean). November 22, 2017. Retrieved March 4, 2019.
  9. "[공식입장] YG "新보이그룹 준비? 신인 나오는 것은 당연한 일"". Osen (in Korean). September 20, 2018. Retrieved September 20, 2018.
  10. "트레저 요시·준규·아사히, 예술혼 불태운 페인팅". Osen (in Korean). July 16, 2020. Retrieved July 16, 2020.
  11. "'YG보석함' 최종 데뷔 멤버 4人 발표…방예담 데뷔 확정 [종합]". xsportsnews (in Korean). January 18, 2019. Retrieved January 19, 2019.
  12. "방예담→최현석 7인, YG 새 보이그룹 이름은 '트레저' [공식]". sports dongha (in Korean). January 28, 2019. Retrieved January 28, 2019.
  13. "양현석 대표, 'YG보석함' 트레저 이어 두 번째 남성 그룹 만든다 발표". MyDaily (in Korean). January 29, 2019. Retrieved February 18, 2019.
  14. "양현석 "트레저7인+매그넘6인='트레저13'으로 13인조 데뷔"[전문]". Spotvnews (in Korean). February 7, 2019. Retrieved February 18, 2019.
  15. "YG 측 "신인 TREASURE 12인조 데뷔 확정, 하윤빈 탈퇴"(공식)". Newsen (in Korean). January 6, 2020. Retrieved January 6, 2020.
  16. "YG, 트레저 프로젝트 가동…최현석·지훈·요시·준규 프로필 공개". 일간스포츠. January 8, 2020. Retrieved June 18, 2020.
  17. "'YG 신인' 트레저, 첫 완전체 퍼포먼스 공개..12인 보석 칼군무 '미쳐가네'". Herald Pop (in Korean). January 30, 2020. Retrieved June 18, 2020.
  18. "YG 신인 트레저, 데뷔 전부터 빌보드 '소셜차트 50' 진입..K팝그룹 중 최단[종합]". Osen (in Korean). May 28, 2020. Retrieved June 18, 2020.
  19. "트레저, 8월 7일 데뷔 확정..블핑 이후 4년만 YG 신인[공식]". StarNews (in Korean). July 20, 2020. Retrieved July 20, 2020.
  20. "트레저 방예담, 6월 5일 솔로 출격 [공식]". eDaily (in Korean). May 27, 2020. Retrieved May 27, 2020.
  21. "트레저 방예담 솔로 데뷔, 강승윤·이찬혁 지원사격]". MK (in Korean). May 28, 2020. Retrieved August 7, 2020.
  22. "World Digital Song Sales Chart [Week of June 20, 2020]". Billboard. Retrieved June 16, 2020.
  23. "Korea K-Pop 100 [Week of June 6, 2020]". Billboard. Retrieved June 25, 2020.
  24. "트레저, '보석함' 깨고 전진…가요계에 '트레저 이팩트' 예고 (종합)". MBN (in Korean). August 7, 2020. Retrieved August 7, 2020.
  25. "YG 트레저, 日 주요 음원차트 1위 석권+6대 스포츠지·지상파 방송 톱기사 장식". Osen (in Korean). August 8, 2020. Retrieved August 8, 2020.
  26. "트레저, 'BOY' MV 26시간 만에 1000만뷰…오늘 첫 데뷔 무대". Sports Dongha (in Korean). August 9, 2020. Retrieved August 9, 2020.
  27. "'데뷔' 트레저, YG역대 최다・최초・최고 신인의 당찬 출사표 "역사 한 획 긋는 그룹될 것"(종합) [Oh!쎈 현장]". Osen (in Korean). August 7, 2020. Retrieved August 7, 2020.
  28. "Miracle365 희망을 위해 달립니다". Archived from the original on August 16, 2019. Retrieved August 3, 2019.
  29. "24th Blue Angel Volunteers". Natural Balance (in Korean). July 20, 2020. Retrieved July 20, 2020.
  30. "TREASURE on Naver". Naver (in Korean). Retrieved June 18, 2020.
  31. Gaon Weekly Album Chart:
  32. Billboard Japan Hot 100:
  33. Billboard World Digital Songs:
  34. Gaon Weekly Chart:
  35. Billboard Korea K-pop 100 Chart:
  36. RIGEND FILM STUDIO (August 9, 2020). "TREASURE - BOY MV". Vimeo.
  37. "YG 12인조 트레저 데뷔 과정 담은 리얼리티 론칭 [공식]". Sports Dongha (in Korean). January 14, 2020. Retrieved January 14, 2020.
  38. "YG 트레저, 리얼리티 '트레저 맵' 17일 첫방..방예담 고성방가 ASMR?". Osen (in Korean). January 15, 2020. Retrieved January 15, 2020.
  39. "트레저 윤재혁X아사히, 티타임 즐기며 진솔한 대화..엄마 미소 자아내는 훈훈한 케미". Osen (in Korean). May 18, 2020. Retrieved May 18, 2020.
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