Tiens Group

Tiens Group (/ˈtiːɛns/, from Chinese: 天狮; pinyin: Tiānshī; lit.: 'heavenly lion') is a Chinese multinational conglomerate and multi-level marketing company headquartered in Tianjin, China.[1]

Tiens Group
Private
IndustryMulti-level marketing
Founded1995 (1995)
FounderLi Jinyuan
Headquarters
Tianjin
,
China
Key people
ProductsDietary supplements
SubsidiariesTianjin Tianshi Biological Development Co., Ltd. Tiens Yihai Co. Ltd.
Websitewww.tiens.com

History

Tiens Group was founded in 1995 by Li Jinyuan. Tiens entered the international market in 1997.[2] The company's initial product offerings included traditional Chinese medicinal products, calcium tablets, and instant coffee. In 2008, they reported having 12 million MLM distributors worldwide, including more than 40,000 in Germany,[3] and 40 million customers,[4] mostly in Russia, with approximately 60,000 in Germany.[5] In 2014 they reported having 200,000 distributors in Uganda.[6]

In May 2015, the company sent 6,400 employees on a four-day tour of France. While in Nice, they set a Guinness World Record for the longest "human-made phrase".[7]

Controversy

Tiens has been the subject of controversy in Bangladesh, where the company is known as Tianshi (Bengali: তিয়ানশি). According to local news reports, many people in Bangladesh who invested in Tianshi lost their money, and they claimed that the products were ineffective and priced 4 to 20 times higher than comparable products from well known retailers.[8][9][10][11][12][13][14] In 2015, the Government of Bangladesh banned all types of domestic and foreign MLM trade including Tiens in Bangladesh.[15] Between the years 2017-18, the company embezzling hundreds of crores taka from consumers, secretly left the country.[16]

References
  1. "China's Tiens Group to enter Indian e-commerce market". Economic Times. Retrieved 22 May 2016.
  2. "Li Jinyuan: "The World Focus On China Now. TIENS Is In!". Business World. Retrieved 19 April 2018.
  3. "Tiens in Deutschland" (in German). Tiens. Archived from the original on 21 October 2008. Retrieved 11 May 2015.
  4. "Unternehmensübersicht" (in German). Tiens. 28 April 2008. Archived from the original on 5 May 2008. Retrieved 11 May 2015.
  5. "Goldjunge aus Tianjin" – Die Zeit, Nr. 37, 4 September 2008
  6. Wan, James (19 June 2014). "The Chinese multinational making millions out of vulnerable Ugandans". The Guardian. Retrieved 23 November 2018.
  7. "Chinese firm sends 6,400 employees on French holiday". BBC News. 9 May 2015. Retrieved 10 May 2015.
  8. "বরিশালে ডিভাইস দিয়ে সর্বরোগের চিকিৎসা! || দেশের খবর |". জনকন্ঠ The Daily Janakantha. 6 October 2017. Retrieved 9 November 2019.
  9. "কিশোরগঞ্জে চীনা সামগ্রী বিক্রি, চিকিৎসার নামে 'প্রতারণা'". bdnews24.com. 7 October 2012. Retrieved 9 November 2019.
  10. "ডিগ্রি ছাড়াই চিকিৎসক, ফি ৫০০ টাকা!". archive.prothom-alo.com. Prothom Alo. 14 May 2010. Retrieved 9 November 2019.
  11. "'তিয়ানশির' এক ওষুধেই সব রোগের চিকিত্সা! | অন্যান্য | The Daily Ittefaq". archive1.ittefaq.com.bd. The Daily Ittefaq. 16 June 2016. Retrieved 9 November 2019.
  12. Abul Kalam Azad (19 June 2015). "লাইসেন্সবিহীন এমএলএম কোম্পানির রমরমা ব্যবসা". প্রথম আলো Prothom Alo. Rajshahi. Retrieved 9 November 2019.
  13. Mohiuddin Molla (24 December 2017). "ডিসি এসপি হওয়ার দরকার নেই, মাসেই কোটিপতি! | বাংলাদেশ প্রতিদিন". Bangladesh Pratidin (in Bengali). Cumilla. Retrieved 9 November 2019.
  14. "নবাবগঞ্জে মানুষের জীবন নিয়ে খেলছে তিয়ানশি | মহানগর | Jugantor". jugantor.com. The Daily Jugantor. 29 June 2019. Retrieved 9 November 2019.
  15. ফখরুল ইসলাম (Fakhrul Islam) (11 April 2015). "সব এমএলএম অবৈধ (All MLMs are illegal.)". Prothom Alo. Retrieved 29 May 2020.
  16. Sheikh, Rahim (28 September 2019). "দৈনিক জনকন্ঠ || হাজার কোটি টাকা হাতিয়ে নিয়ে দুুুই বছরে লাপাত্তা ২ ডজন কোম্পানি". Daily Janakantha. Retrieved 13 June 2020.
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