Theeya Velai Seiyyanum Kumaru

Theeya Velai Seiyyanum Kumaru (transl. You have got to work like fire, Kumar!) is a 2013 Tamil-language romantic comedy film co-produced and directed by Sundar C. and produced by Kushboo Sundar. The film stars Siddharth, Santhanam and Hansika Motwani.[2] The film was partially reshot in Telugu as Something Something with Brahmanandam replacing Santhanam. The shoot started in January 2013.[3][4] The film released on 14 June 2013 to mixed reviews but performed well at the box office.[5][6]

Theeya Velai Seiyyanum Kumaru
Film poster
Directed bySundar C.
Produced byRonnie Screwvala
Siddharth Roy Kapur
Sundar C.
Written byNalan Kumarasamy
Venkat Raghavan (Dialogues)
Screenplay by
Starring
Music byC. Sathya
CinematographyGopi Amarnath
Edited byPraveen K. L.
N. B. Srikanth
Production
company
Distributed byUTV Motion Pictures
Release date
  • 14 June 2013 (2013-06-14)
[1]
Running time
128 minutes
CountryIndia
LanguageTamil

Plot

Kumar is a software engineer who lives in a joint family. All of the marriages in his family have been love marriages for generations. He, however, swears off girls and love because of bad experiences in his childhood and teenage years. One day, he falls in love with Sanjana, a new employee in his office. Unable to convey his feelings, he seeks the help of Mokia, a man who earns a living by helping men impress their lovers. Mokia teaches him to be more assertive and flirtatious. He makes Kumar spread the rumour that Sanjana is seeing her boss, George. As a result, Sanjana stops spending time with George. George then asks her to be his girlfriend, coincidentally when Kumar was planning to confess his love for Sanjana. She accepts, leaving Kumar heartbroken. Mokia then intervenes and breaks up George and Sanjana. Sanjana and Kumar finally get together but Mokia tries to break them apart after he finds out it's his sister he has been helping Kumar with. Then, Kumar admits to Sanjana that he manipulated her feelings but then seeks her forgiveness. Then they get back together, with the acceptance of Mokia who sees Kumar's true love for Sanjana.

Cast
Telugu version

Production

In January 2013, Sundar C. announced that he would collaborate with UTV Motion Pictures for another film after the success of Kalakalappu. The film was launched on 21 March 2013 in Hyderabad. Siddharth and Hansika are the lead pair of the film after the Telugu film Oh My Friend. The film's title Theeya Velai Seiyyanum Kumaru was derived from a dialogue from Pudhupettai, later popularised by Boss Engira Bhaskaran.[10] and it would also be partially remade in Telugu as Something Something with Brahmanandam, who previously shared screen space with Siddharth in Anaganaga O Dheerudu, playing Santhanam's role. This is Santhanam's third film with Sundar C. Shooting took place in and around Hyderabad, Nellore and Chennai.

Soundtrack
Theeya Velai Seiyyanum Kumaru
Soundtrack album by
C. Sathya
Released12 April 2013
Recorded2012
GenreFeature film soundtrack
Length23:09 / 22:32
LanguageTamil / Telugu
LabelSaregama
ProducerC. Sathya
C. Sathya chronology
Ponmaalai Pozhudhu
(2012)		 Theeya Velai Seiyyanum Kumaru
(2013)		 Nedunchaalai
(2014)

C. Sathya composed the music for this film; the soundtrack features six tracks.

All lyrics are written by P. Vijay.

Tamil Soundtrack
No.TitleSinger(s)Length
1."Azhagendral"C. Sathya, Ranina Reddy4:11
2."Kozhu Kozhu"Vijay Prakash, Priya Himesh4:23
3."Melliya Saaral"Yazin Nizar, Harish Iyer2:43
4."Lovukku Yes"Sharmila, Ranjit, Dr. Narayanan4:02
5."Enna Pesa"Haricharan4:29
6."Thiruttu Pasanga"Saindhavi, Ranina Reddy, Dr. Narayanan3:21
Total length:23:09
Telugu Soundtrack
No.TitleSinger(s)Length
1."Sogassante"C. Sathya, Ranina Reddy4:10
2."Misa Misala"Vijay Prakash, Priya Himesh4:22
3."Melliya Saaral"Yazin Nizar, Harish Iyer2:41
4."Love Ku Yes"Sharmila, Ranjit, Dr. Narayanan4:03
5."Chinna Maata"Haricharan4:31
6."Dhonga Bhadavalu (Sweetu Sweetu)"Saindhavi, Ranina Reddy, Dr. Narayanan2:45
Total length:22:32

Release

The satellite rights of the film were secured by STAR Vijay. The film was given a "U" certificate by the Indian Censor Board.[11] The film and its Telugu version was released simultaneously with Thillu Mullu on 14 June 2013. TVSK has acquired 460 screens in Tamil Nadu, 80 screens in overseas markets across Singapore, Sri Lanka, Malaysia and USA and 60 screens across Kerala and Karnataka.[12]

Box office

The film had good start at the box office collected ₹10 crore (US$1.4 million) in the end of the first week itself and in Telugu, the film grossed ₹3 crore (US$420,000) Total ₹13 crore (US$1.8 million) at the box office.[13] The positive word of mouth helped the film.[14] The film rocked at the box office grossed over ₹60 crore (US$8.4 million) in TN in 6 weeks and Telugu gross would be around ₹15 crore (US$2.1 million). The film had a total Worldwide gross ₹75 crore (US$11 million) at the box office. The film declared "Blockbuster Hit" at the box office in Tamil. The film is also listed in most successful films of 2013.[15] The film completed 100 days in 100 centers.[16][17]

Reception

This Tamil version received positive reviews from critics and audience. Moviecrow rated it 3/5 stating that "TVSK works because of Sundar C.'s rich experience and ability to mix various comedy elements and commercial formula with strong backing from a bevy of lead actors and comedians".[18] Rediff wrote:"Theeya Velai Seyyanum Kumaru fails on many counts, the primary being the lead actors and their lackluster performance, the film is still quite boring and predictable".[19] In wrote:"Overall, TVSK is an average rom-com with few good laughs".[20] Behindwoods wrote:"To sum up, TVSK is bound to continue the long-lasting trend of well-made comedy movies striking it big at the box-office".[21] Baradwaj Rangan of the Hindu wrote "Theeya Velai Seiyyanum Kumaru at least has better one-liners, borderline surreal non sequiturs — and all of them are entrusted with RJ Balaji...Santhanam, in comparison, comes off a tad stale, with his now-patented mix of alliteration and rhyme."[22]

The Telugu version received mixed to positive reviews. The Hindu wrote that "Something Something oscillates between being hilarious to ridiculous, backed by good performances by Siddharth, Hansika and Brahmanandam".[23] idlebrain.com gave a review of rating 3/5 stating "Something Something is a romantic comedy that features Brahmanandam in a full length character. It is one of those films in which the character suits Siddharth very well. The scenes and thread featuring Brahmanandam is the lifeline of the movie. On a whole, Something Something works because of Brahmanandam."[24]

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References
  1. "Theeya Velai Seiyyanum Kumaru release on June 14th with Singam". Box Office Noon.org.
  2. "Ganesh Venkatraman signs Theeya Vela Seiyanum". Times of India. Retrieved 13 January 2013.
  3. "Ganesh teams up with Vikram". Times of India. Retrieved 13 January 2013.
  4. "Sundar C signs up Ganesh Venkatraman". Indiaglitz. Retrieved 13 January 2013.
  5. Theeya Velai Seiyyanum Kumaru | Best Movies OF 2013 – Half Yearly Report. Behindwoods.com (14 June 2013). Retrieved on 2015-07-26.
  6. Theeya Velai Seiyyanum Kumaru box office collection. Behindwoods.com. Retrieved on 26 July 2015.
  7. "Vishal for the sake of friendship". Times of India. Retrieved 6 March 2013.
  8. "Samantha, Rana in Sid`s film". Sify. 10 May 2013. Retrieved 17 June 2013.
  9. "Siddharth thanks Rana and Samantha". IndiaGlitz. Retrieved 12 June 2013.
  10. V Lakshmi (15 January 2017). "Kollywood movie titles based on popular dialogues". Times of India. Retrieved 4 June 2019.
  11. "`Theeya Velai Seiyyanum Kumaru` gets `U` certificate". Zee news. 23 May 2013. Retrieved 17 June 2013.
  12. "The screen counts and release markets for Thillu Mullu and TVSK". Behindwoods. 13 June 2013. Retrieved 17 June 2013.
  13. Theeya Velai Seiyyanum Kumaru nets Rs.10 crores in first week – Tamil Movies Portal. TamilWire.net (26 June 2013). Retrieved on 2015-07-26.
  14. 'Theeya Velai Seiyanum Kumaru' (TVSK) Box Office Collection: Siddharth-Starrer Opens to Good Start in TN. Ibtimes.co.in (18 June 2013). Retrieved on 2015-07-26.
  15. Theeya Velai Seiyyanum Kumaru box office collection. Behindwoods.com. Retrieved on 26 July 2015.
  16. Theeya Velai Seiyyanum Kumaru Chennai box office total collection | News. Metromasti.com (23 July 2013). Retrieved on 2015-07-26.
  17. Thillu Mullu, Theeya Velai Seiyyanum Kumaru total BO collections | News. Metromasti.com. Retrieved on 26 July 2015.
  18. "Theeya Velai Seiyanum Kumaru Review — Tamil Movie Review by Moviecrow". Moviecrow.com. 14 June 2013.
  19. "Review: Theeya Velai Seiyyanum Kumaru is predictable". Rediff. 14 June 2013. Retrieved 17 June 2013.
  20. "Tamil movie review: Theeya Velai Seiyyanum Kumaru works in parts". In.com. 16 June 2013. Retrieved 17 June 2013.
  21. "Theeya Velai Seiyyanum Kumaru Movie Review". Behindwoods. 14 June 2013. Retrieved 17 June 2013.
  22. "Titter-verse". The Hindu. Retrieved 4 August 2019.
  23. Sangeetha Devi Dundoo (14 June 2013). "Something Something: Drama of the absurd". The Hindu.
  24. "Something Something review". idlebrain.com. Retrieved 14 June 2013.
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