Swanson

Swanson is a brand of TV dinners, broths, and canned poultry made for the North American and Hong Kong markets. The TV dinner business is currently owned by Pinnacle Foods, while the broth business is currently owned by the Campbell Soup Company. Current TV dinner products sold under the brand include Swanson's Classics TV dinners and pot pies, and the current broth lineup includes chicken broth and beef broth.

This article is about the food company. For other uses, see Swanson (disambiguation).
Swanson Frozen Foods/Broths
Brand
Founded~1899
HeadquartersParsippany, New Jersey, U.S.
Camden, New Jersey, U.S.
ProductsFrozen food, Broth
ParentPinnacle Foods for Frozen Foods
Campbell Soup Co. for Broth
WebsiteSwanson TV Dinner website
Swanson Broth website

History
Swanson chicken pot pie

Carl A. Swanson (1879 – 1949) was a Swedish immigrant who worked on a farm in Blair, Nebraska, until he moved to Omaha.[1] There, he worked in a grocery store where he came into contact with John O. Jerpe, who owned a small commission company, in which Swanson would become a partner in 1899.[1] Initially, the Jerpe Commission Company purchased eggs and cream from local farmers.[1] In turn, they processed the eggs, made butter from the cream, and sold these products to distributors and charged a commission to the farmers.[1] With Swanson as a partner in the company, it began to expand.[1] The Jerpe Commission Company began to sell chicken, turkey, and other meat.[1] Swanson would eventually buy the company from Jerpe and rename it C.A. Swanson and Sons, as his sons Gilbert and Clarke had joined the business.[1]

World War II

The frozen food industry began to dramatically change surrounding the time of World War II. As men were required on the battlefield, women became more needed in the workforce.[2] This limited the amount of available time women could spend preparing meals for their children. Women began to rely on TV dinners post-war for greater convenience, and to save time.[2]

Frozen dinners

Carl Swanson died in 1949, and his sons Gilbert C. and W. Clarke took over the company. After the war ended, Jerpe was renamed C.A. Swanson & Sons. One year later, in 1950, the Swanson brothers initially began manufacturing frozen oven-ready chicken and turkey pot pies in aluminum trays.[3] They branched into full meals after Swanson executive Gerry Thomas visited the distributor of a company that specialized in preparing food for airlines. The company packed the food in aluminum trays which could be heated in a conventional oven. Thomas proposed this idea to the Swanson brothers, suggesting they create an aluminum tray with three compartments: one compartment for frozen turkey slices and the other two for side dishes. The Swanson Company's first frozen dinner was a turkey dinner; eventually, the company added chicken and beef entrées.[4] With over half of American households owning televisions by the 1950s, the Swanson brothers called their frozen meals "TV dinners," suitable for eating on a folding tray in one's living room while watching television.[5][6]

TV dinner brand
A Swanson "Hungry-Man Country Fried Chicken" TV dinner

The Swanson & Sons' TV dinner branded frozen meal, sold 5,000 units when it was first introduced in 1953; just one year later, the company had sold over 10,000,000 TV dinners. The company discontinued its successful butter and margarine business to concentrate on a poultry-based line of canned and frozen products. In April 1955, Swanson's 4,000 employees and 20 plants were acquired by the Campbell Soup Company.[7] By 1956, the Swanson brothers were selling 13 million TV dinners annually.[4]

For the majority of its run, Swanson sponsored the game show, The Name's the Same, with Robert Q. Lewis, alternating sponsorship with the Bendix Home Appliance division of Avco, and then Johnson's Wax. In a few 1980s and 1990s commercials for the TV dinner, the announcer was Mason Adams.

1970s to present

When Swanson's TV dinners launched in the 1950s, the product competed primarily with home-cooked food, and was developed with a relatively low price point for the consumer. By the 1970s, however, the increasing number of two-income families and single working parents shifted competition to restaurant food, either eaten at the restaurant or ordered to take home. During this period, American consumers were increasingly exposed to a greater variety of international cuisines and more sophisticated flavors, and the consumer was also growing more nutrition-conscious and discerning. Competing in this new environment required more expensive ingredients, but Swanson was slow to change its traditional menus, and slow to recognize the increasing importance of the microwave oven in the heat-and-eat food market. It continued to use non-microwaveable foil trays long after competitors had adopted microwaveable paper and plastic trays. Swanson eventually introduced a new line of frozen dinners called "Le Menu" in the 1980s which featured more sophisticated menus on undivided plastic microwavable plates with lids. But by then, the company was competing with many other strong brands, such as Stouffer's. Stouffer's had also begun targeting the diet market with its reduced-calorie Lean Cuisine frozen meal line. Swanson trailed behind these developments.

In March 1998, Campbell Soup spun off the Swanson frozen meal business along with several other brands, including Vlasic, to a company called Vlasic Foods International; the company was re-branded Pinnacle Foods in 2001. In the spin-off, Campbell Soup granted Pinnacle a ten-year license to use the Swanson name on frozen meals and pot pies. That agreement expired in mid-2009, just before Pinnacle purchased Birds Eye Foods. Pinnacle continued to produce frozen meals, but it discontinued the use of the Swanson name in favor of the Hungry-Man brand; however, it remains in use for pot pies. Swanson's frozen breakfast line was re-branded Aunt Jemima several years before.

International operations
A bus advertising Swanson broth in Hong Kong in 2008

Adolf Ho Ping-yau, managing director for the Campbell Soup Company in Hong Kong, introduced the Swanson brand to Hong Kong in 1987. Ho introduced Swanson chicken broth to the Hong Kong market following a visit to a Campbell's factory in the United States, in which he saw excess chicken soup created during the production of TV dinners going to waste due to a lack of demand for chicken broth in the US.[8]

As of 2004, Swanson chicken broth is Campbell's best-selling product in Hong Kong, and the Swanson line of soup products have a market share of 90% in Hong Kong.[8]

Swanson products were the subject of a 2016 comedy routine by Jerry Seinfeld on The Late Show.[9]

Superfast Jellyfish, a song by virtual band Gorillaz, primarily samples some of Swanson's breakfast advertisements.

Tributes

A branch of the Omaha Public Library is named for W. Clarke Swanson.[10]

gollark: You see, the government sells off portions of the electromagnetic spectrum for profit, and the 2.4GHz-ish region is one of the "ISM bands" for which basically-arbitrary use is permitted at no cost.
gollark: This is because of radio licensing.
gollark: Interestingly, the micro:bits actually use the same frequency range as WiFi and possibly "microwaves" in the sense of the big food-warming boxes.
gollark: My server is however connected to my router via Ethernet, and my laptop over accursed powerline links.
gollark: It isn't, my screen clearly says "1 person currently listening" and that's me.

See also

References
  1. Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 170
  2. Laurent Gust, “Defrosting Dinner: The Evolution of Frozen Meals in America” Intersect 4 (2011): 51
  3. Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 171.
  4. Andrew F. Smith, Eating History (New York: Columbia University Press, 2009), 172.
  5. Horwitz, Jamie (2009)
  6. "Eating at the Edge" Gastronomica: The Journal of Critical Food Studies 9 (2009): 44
  7. "Campbell Soup Co. Plans to Buy C. A. Swanson & Sons of Omaha – Camden Concern with 9 Plants in U.S. and Canada Would Acquire Producer of Frozen Specialties by Stock Deal". The New York Times. 1955-04-05. ISSN 0362-4331. Retrieved 2017-02-27.
  8. "金寶湯舵手　靠雞食糊". Apple Daily (in Chinese). 10 June 2004. Retrieved 26 July 2020.
  9. Jerry Seinfeld Does His Best Tight Five on YouTube
  10. Omaha Public Library

Bibliography
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