Sugarloaf Mills

Sugarloaf Mills, formerly Discover Mills, is a 1,183,000-square-foot (109,900 m2) single story shopping mall in suburban Atlanta, located in Gwinnett County, Georgia. Opened in 2001, it is the largest outlet mall in Georgia. The mall features 13 anchors, over 150 specialty retailers as well as a variety of theme restaurants, casual dining and entertainment venues.[1]

Sugarloaf Mills
LocationGwinnett County, Georgia
Coordinates
Opening dateNovember 2001
DeveloperMills Corporation
ManagementSimon Property Group
OwnerSimon Property Group (25%)
No. of stores and services172
No. of anchor tenants14
Total retail floor area1,183,000 square feet (109,900 m2)
No. of floors1
ParkingLighted Lot and Multi-Level Parking Deck
Websitewww.simon.com/mall/sugarloaf-mills

History

The mall opened in November 2001, originally as an outlet mall, but has began to evolve into an entertainment mall, with the additions of AMC Sugarloaf Mills 18 on December 17, 2003 and Medieval Times on July 21, 2006. The mall is notable in that it had granted naming rights to interested companies, and was one of the first malls in the United States to do so.[2] The Mills Corporation, the original owner of the mall, had granted the naming rights to Discover Card, and thus originally given the name Discover Mills as well as the tag line "Where Discover Card Is The Smart Choice". Simon Property Group is the current owner of Discover Mills from the Mills Corporation's acquisition. In October 2012, the 10-year naming rights with Discover Card ended, and the mall was renamed "Sugarloaf Mills." This was the mall's planned name when it was first developed in the late 1990s, named after the parkway the mall is located on.[3]

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References
  1. https://www.tripsavvy.com/atlanta-area-outlet-malls-4109064
  2. [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-02-2001/0001607595&EDATE= The Mills Corporation Announces the Grand Opening of Discover Mills
  3. Discover Mills renamed Sugarloaf Mills Archived 2013-01-16 at Archive.today NBC 11 Atlanta (11 Alive), September 21, 2012.
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