So What (Loona song)

"So What" is a song recorded by the South Korean girl group Loona. It was released on February 5, 2020, as the lead single from their mini-album [#]. It earned their first music show win on M! Countdown on March 12.[1]

"So What"
Single by Loona
from the EP [#]
Language
  • Korean
  • English
ReleasedFebruary 5, 2020
Recorded2020
GenreK-pop
LabelBlockberry Creative
Composer(s)
  • David Anthony
  • Anna Timgren
Lyricist(s)Jo Yoon Kyung
Loona singles chronology
"365"
(2019)		 "So What"
(2020)

Background and release

On December 15, 2019, a teaser title Number 1 or #1 was released. On January 1 at midnight, Loona released a teaser for their EP [#] with the title "Coming Soon". They had previously shared the promotional single "365" from the EP. A few days later on January 10, they released another teaser titled Number 2 or #2, which revealed their comeback date as February 5, 2020. Between January 14 and 19, teaser photos for the group were released, with the first teaser photo of Olivia Hye, and the second of HyunJin. A day later the tracklist for the EP was released, including "So What". On January 23, another teaser titled Number 3 or #3 was released along with teasers for the members being issued between January 24 and 27. The final teasers to be released were "To all LOONA's around the world", a highlight medley, and lastly a teaser for the music video.[2]

Promotion

On January 8, 2020, Blockberry Creative announced that member Jo HaSeul would be sitting out from promotions due to health reasons.[3] On February 5, the day of the song's release, Loona planned to hold a showcase for "So What" at 8:00PM. Due to COVID-19 concerns, on February 2, Blockberry Creative announced that the showcase was canceled for fans, and it would be held without them as planned.[4] On February 25, a few weeks after [#]'s release, Loona made their first appearance on Weekly Idol as special guests. It was the first time they had appeared as a whole group together along with Oh My Girl's Seunghee and Hyolyn.[5]

Charts
Chart performance for "So What"
Chart (2020) Peak
position
South Korea (Gaon Download)[6] 68
South Korea (K-pop Hot 100)[7] 89
US World Digital Song Sales (Billboard)[8] 4
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References
  1. "LOONA gets first ever win on M! Countdown". Soompi. Retrieved July 24, 2020.
  2. "LOONA signals for new comeback "So What"". Soompi. Retrieved July 24, 2020.
  3. "LOONA's Jo HaSeul sits out from promotional activities for [#]". Soompi. K. Z. Retrieved July 24, 2020.
  4. "LOONA cancels live showcase due to COVID-19 concerns". Soompi. Retrieved July 24, 2020.
  5. "LOONA appear on Weekly Idol for the first time as a group". Koreaboo. Renee Davis. Retrieved July 24, 2020.
  6. 2020년 06주차 Download Chart [Week 6 of 2020 Download Chart]. Gaon Music Chart (in Korean). February 2–8, 2020. Retrieved July 25, 2020.
  7. "So What". February 8, 2020. Retrieved July 25, 2020.
  8. "Billboard World Digital Song Sales Chart". Billboard. February 12, 2020. Retrieved July 25, 2020.
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