Smashcast

Smashcast is a live streaming platform that materialised after the merger of Azubu and Hitbox in May 2017.[2]

Smashcast
Type of site
Live streaming
CEOMike McGarvey
URLsmashcast.tv
Alexa rank 194,490 (April 2020)[1]
LaunchedMay 2017 (2017-05)

History

Azubu's acquisition of Hitbox was announced in January 2017.[3] At the time, they announced they were "launch a new platform, focused on optimizing the mobile user experience and monetization technologies, strengthened by our internally developed technologies, technical partner relationships and a passionate team dedicated to pushing the boundaries of video game live streaming."[4]

On May 9, 2017, both the Azubu and Hitbox websites were shut down and redirected traffic to Smashcast.[5] With focus on eSports, the service announced new features, such as the "Hype-o-Meter" (a viewer engagement feature that helps eSports fan cheer for their favorite teams), a feed on every profile page, and an integration with Discord.[6] In an interview with Redbull, CEO Mike McGarvey said that Smashcast was "the largest independent eSports broadcaster outside of Asia" with more than 10 million users.[7]

gollark: Which this is kind of doing, ambiguously.
gollark: We live in a society, so I don't really agree with blaming people for doing what the system™ incentivizes/causes.
gollark: Although I think economic growth is also good and important.
gollark: They're talking about personal growth. Which is basically definitionally good.
gollark: That would imply that you can never send messages in politics chat (except at exactly the same instant as messages are sent in another, which is impractical).

References
  1. "smashcast.tv Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved April 22, 2020.
  2. "Smashcast emerges". Hitbox Blog. 9 May 2017. Retrieved 14 February 2018.
  3. "A New Beginning". Hitbox Blog. 2017-01-10. Retrieved 2017-05-10.
  4. Klimscha, Martin (10 January 2017). "A New Beginning". Hitbox Blog. Retrieved 14 February 2018.
  5. James, Chen (2017-05-19). "Azubu Resurfaces As Smashcast with Hitbox Partnership". pvplive.
  6. "Welcome to Smashcast". Smashcast. 2017-05-09. Retrieved 2017-05-10.
  7. Stubbs, Mike (11 May 2017). "Meet the new Twitch rival, Smashcast". Redbull. Retrieved 14 February 2018.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.