Shaky Shaky

"Shaky Shaky" is a single by Puerto Rican reggaeton recording artist Daddy Yankee from his upcoming eighth studio album El Disco Duro.[2] The song was recorded in December 2015 as a freestyle during a recording session in Puerto Rico[3] and later released on 8 April 2016 by El Cartel Records. The song was written by Daddy Yankee, Urbani "Urba" Mota and Luis "Rome" Romero. It was produced by Los Evo Jedis, the duo of Urbani Mota and Luis Romero.

"Shaky Shaky"
Single by Daddy Yankee
from the album El Disco Duro
Released8 April 2016 (2016-04-08)
Recorded11 December 2015 (2015-12-11)[1]
Studio
GenreReggaeton
Length3:53
Label
Songwriter(s)
Producer(s)Los Evo Jedis
Daddy Yankee singles chronology
"Andas en Mi Cabeza"
(2016)		 "Shaky Shaky"
(2016)		 "Otra Cosa"
(2016)
Music video
"Shaky Shaky" on YouTube
Audio sample
Daddy Yankee – "Shaky Shaky"
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The song became Yankee's fourth number one Billboard's Hot Latin Songs chart and also his first Billboard Hot 100 entry since 2007. Its official music video, released on 14 July 2016, surpassed "Limbo" (2012) as Daddy Yankee's most-viewed YouTube video. Commercially, the topped the Dominican, Mexican and US Hot Latin Songs charts, while also reaching the top ten in Argentina, Chile, and Colombia. A remix version featuring reggaeton acts Nicky Jam and the duo Plan B was released alongside on 14 October 2016. The single was chosen by Billboard as the Best Latin Dance Song of 2016.[4]

Composition

"Shaky Shaky" is a reggaeton song[5] composed in 4/4 time with 88 beats per minute. According to Daddy Yankee, the main vocals were recorded in one-take and the lyrics were improvised during a recording session with the production duo Los Evo Jedis.[6] Yankee and DJ Urba, member of the duo, had already worked together on albums including Los Homerun-es (2003),[7] Barrio Fino (2004) and Barrio Fino En Directo (2005), highlighting singles such as "Gata Gangster", "No Me Dejes Solo" and "Rompe". The keyboard bass line was based on the electric guitar one from the single "Murder She Wrote" by Chaka Demus & Pliers, released in 1992.[8]

Release and reception

The song was recorded and later officially announced on 11 December 2015 as a freestyle scheduled to be released that Christmas.[1] Before its official release, a 16-second-long preview of the song was published by Daddy Yankee during early 2016 in order to incentivate his fans to make short video dancing to the track. The song became a trend without even being released,[4] as a lot of fans around the world and other reggaeton acts, including Farruko, Zion & Lennox, Nicky Jam and J Balvin, uploaded videos dancing to the song's preview.[9] "Shaky Shaky" was released on 8 April 2016 as the third single of his upcoming album: El Disco Duro. Because of the positive response by the fans, Yankee announced the Shaky Challenge in July, which consisted in sending a video dancing to the song, similar to what he intended to do when he released a short preview of the track before that year. The winner of the contest would have a video chat with Daddy Yankee and also would be able to participate on the remix's lyric video.[10] It became his 44th song that managed to chart on Billboard's Hot Latin Songs[11] and also his fourth No. 1 hit single on the chart, being his first one since February 2013.[12] The single spent four non-consecutive weeks at the top position of the chart. On the chart dated 14 January 2017, the song debuted at number 100 on the Billboard Hot 100 chart,[13] being Daddy Yankee's first appearance on that list since the chart dated 26 May 2007, when his single "Impacto" debuted at the 95th position.[14] A remix version featuring Nicky Jam and the duo Plan B was released alongside its lyric video on 14 October 2016.

"Shaky Shaky" received positive reception among fans and music critics. Jon Caramanica, editor of The New York Times newspaper, described the song as "Nimble, simple and catchy, Daddy Yankee's umpteenth reggaeton hit is among his most effective, a throwback to his bold singles of a decade ago."[8] Al Kendrick Noguera, editor of the Philippine television network GMA Network, said that "After 'Trumpets' came another viral sensation known as the #ShakyChallenge, derived from the single 'Shaky Shaky' from Daddy that made everyone dance in the Philippines."[15] Jason Birchmeier, editor of the online music guide service AllMusic, stated that the song "reached the mainstream through a social network app and a hypermarket advertisement".[16] American newspaper Latin Times described it as a contagious song whose lyrics are easy to remember: "If you repeat the song over and over while you're in your car, for example, you won't stop singing it the whole day."[6] American magazine Billboard chose "Shaky Shaky" as the Best Latin Dance Song of 2016 and stated that "Clever Daddy Yankee [...] went on Musical.ly before the track was on radio or had a music video and asked fans to film themselves doing the 'Shaky Shaky'. Some of that made it onto the music video, which shows a dance that you should only attempt if you're a master at shaking that booty reggaeton-style. But 'Shaky Shaky' transcends."[4]

Accolades

"Shaky Shaky" received three nominations on the Latin Music Italian Awards of 2016 and other two pending nominations on the Billboard Latin Music Awards of 2017.[17]

Year Award Category Result
2017 ASCAP Awards Latin Award-Winning Urban Songs Recipient
Billboard Latin Music Awards Hot Latin Song of the Year Nominated
Streaming Song of the Year Nominated
Billboard Music Awards Top Latin Song Nominated

Music video

The music video was filmed in Miami, New York City and Los Angeles and was released on 14 July 2016, ending the year as the 23rd most-viewed YouTube video of 2016. It shows Daddy Yankee and more than a hundred dancers dancing in different locations, including a parking lot, streets, houses and a shopping mall. The video version replaces the words jodedera (jargon for party or screwing) and jodona (a woman who likes to have fun bothering other people) from the single version by gozadera (Spanish for revelry) and en la zona (Spanish for in the zone). American newspaper Latin Times said that the music video is "brilliant, vibrant, family friendly, fun, contagious and sends the message that music can bring people together from all over the world."[6] In December 2016, the music video of "Shaky Shaky" became Daddy Yankee's most-viewed on YouTube, surpassing "Limbo". As of December 2019, it has received over 1.4 billion views, taking it into the top 100 most viewed YouTube videos.[18]

Cover versions

"Shaky Shaky" was covered by several independent or underground artists. Cuban reggaeton act Farandula Boys released a cover version on 19 May 2016, later included on his 2017 compilation album Lo Mejor del Reggaeton 2017. Colombian urban duo Los de la Recocha released a cover version on 1 October 2016. French rapper G.No released a cover version on 11 September 2016, later included on his 2016 compilation album Latin Coverz, Vol. 1. Peruvian trio Los Juanelos released a criolla cover version on 20 October 2016. Philippines-based musician Stephen "Rudeway" Rudison released a clarinet cover version on 9 November 2016 and Peruvian duo Quiénes Son Músicos released a metal mashup cover version of several reggaeton songs including "Shaky Shaky" on 30 December 2016.

Personnel
  • Daddy Yankee – songwriting, lead vocals
  • Urbani Mota – producer, audio mixing
  • Luis Romero – producer, audio mixing

Chart performance

Certifications
Region CertificationCertified units/sales
Argentina (CAPIF)[38] 2× Platinum 40,000**
Chile (IFPI)[39] Platinum 10,000^
Italy (FIMI)[40] Platinum 50,000
Spain (PROMUSICAE)[41] 2× Platinum 80,000
United States (RIAA)[42] 23× Platinum (Latin) 1,380,000

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Appearances in other media

The Philippine show Eat Bulaga!, the longest-running noon time variety program in the country, created a segment dedicated to people using their creativity while dancing to the song.[43] In August 2016, Argentinian television hosts Zaira Nara and Gerardo Rozin danced to it on air during a Morfi Telefé program. Daddy Yankee was informed about that and congratulated them via Twitter.[44] American rapper Snoop Dogg danced to the track on his concert on Punta Cana, Dominican Republic on 16 December 2016.[45] Later that month, American multinational Walmart released a Christmas TV spot about kids shaking their gifts in order to guess what is inside them while "Shaky Shaky" is playing. Olga Reyes, executive creative director of Lopez Negrete Communications, said that "Music is a key element in the Walmart campaign, and in this particular spot we needed to tell a story about Christmas morning, about finding the perfect gift and the kids opening the presents. As soon as I heard 'Shaky Shaky', I could see in my mind the kids shaking those gifts."[46]

The song is also featured in the 2018 dance video game Just Dance 2019.

Release history
Region Date Format Label
Worldwide April 8, 2016 Digital download
October 14, 2016 (Remix version)
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gollark: I would simply parent optimally.
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gollark: Really, parenting is a flawed concept and all children should be raised centrally, for equality.
gollark: 6GHz has even more but nothing supports that.

See also

References
  1. "Escucha un adelanto del "Shaky Shaky" de Daddy Yankee, un freestyle en el estudio con Los Evo Jedis" (in Spanish). rapeton.com. December 11, 2015. Retrieved January 22, 2017.
  2. Miserachi, Raquel (October 26, 2016). "Daddy Yankee dio un adelanto de su nuevo disco al fundador de Zumba" (in Spanish). univision.com. Retrieved October 27, 2016.
  3. "Daddy Yankee comparte su "Shaky Shaky"" (in Spanish). primerahora.com. April 11, 2016. Retrieved January 22, 2017.
  4. Cobo, Leila (December 13, 2016). "All We Want to Do Is Dance: Daddy Yankee, Shakira, Nicky Jam & More Latin Artists Who Got Fans Dancing in 2016". billboard.com. Retrieved December 13, 2016.
  5. Cobo, Leila (December 20, 2016). "How Daddy Yankee's 'Shaky Shaky' Became an Irresistible Walmart Commercial". billboard.com. Retrieved January 23, 2017.
  6. Valdez, Maria (July 15, 2016). "Daddy Yankee 'Shaky Shaky' Premiere: 5 Reasons Why You Have To Watch 'El Cangri' Music Video". latintimes.com. Retrieved August 22, 2016.
  7. "Daddy Yankee – Los Homerun-es – Credits". allmusic.com. Retrieved January 23, 2017.
  8. Pareles, Jon; Caramanica, Jon; Chinen, Nate (September 2, 2016). "The Playlist: Young Thug Turns the Summer's Big Meme Into a Standout Track". nytimes.com. Retrieved September 14, 2016.
  9. "Daddy Yankee: ¿Qué es el "Shaky Shaky" y por qué se volvió viral?" (in Spanish). peru.com. March 8, 2016. Retrieved January 22, 2017.
  10. "Daddy Yankee lanza concurso del 'Shaky Challenge'" (in Spanish). hsbnoticias.com. June 29, 2016. Retrieved January 22, 2017.
  11. ""Shaky Shaky" from Daddy Yankee has become the most heard song in The United States". nevarezpr.com. October 26, 2016. Retrieved January 23, 2017.
  12. Fernandez, Suzette (October 25, 2016). "Hitting No. 1, Daddy Yankee Style: Listen to His 4 Biggest Chart Hits". billboard.com. Retrieved October 25, 2016.
  13. "The Hot 100 – Week of January 14, 2017". billboard.com. January 14, 2017. Retrieved January 15, 2017.
  14. "The Hot 100 – Week of May 26, 2007". billboard.com. May 26, 2007. Retrieved January 15, 2017.
  15. Noguera, Al Kendrick (August 10, 2016). "WATCH: Sexbomb Girls's version of new dance craze #ShakyChallenge" (in Filipino). gmanetwork.com. Retrieved January 22, 2017.
  16. Birchmeier, Jason. "Daddy Yankee – Biography & History – AllMusic". allmusic.com. Retrieved January 22, 2017.
  17. List of nominations received by "Shaky Shaky":
  18. "Daddy Yankee - Shaky Shaky". YouTube. July 14, 2016. Retrieved May 17, 2017.
  19. "Top5 monitorLATINO Chile del 19 al 25 de septiembre" (in Spanish). monitorlatino.com. Retrieved January 23, 2017.
  20. "Top 20 General Colombia: Del 15 al 21 de Agosto, 2016" (in Spanish). Monitor Latino. Retrieved August 18, 2017.
  21. "Dominican Republic General" (in Spanish). Monitor Latino. Retrieved May 9, 2018.
  22. "Top 20 General Guatemala: Del 26 de Diciembre 2016 al 1 de Enero 2017" (in Spanish). Monitor Latino. Retrieved August 18, 2017.
  23. Rivera, Nayeli (October 3, 2016). "Daddy Yankee liderando la radio mexicana al ritmo de "Shaky shaky"" (in Spanish). Monitor Latino. Retrieved January 22, 2017.
  24. "Billboard Chart Search – Daddy Yankee – Mexico Airplay". Billboard. Retrieved January 28, 2017.
  25. "Top 20 Streaming del 23 de Septiembre al 29 de Septiembre" (in Spanish). amprofon.com.mx. September 22, 2016. Retrieved October 5, 2016.
  26. "Top 100 Canciones – SEMANA 46: del 11.11.2016 al 17.11.2016" (PDF) (in Spanish). promusicae.es. November 17, 2016. Retrieved November 24, 2016.
  27. "Top 20 General Uruguay: Del 6 al 12 de Febrero, 2017" (in Spanish). Monitor Latino. Archived from the original on August 18, 2017. Retrieved August 18, 2017.
  28. "Billboard – The Hot 100 – Chart dated January 21, 2017". Billboard. Retrieved January 22, 2017.
  29. "Billboard – Hot Latin Songs – Chart dated November 5, 2016". Billboard. Retrieved January 22, 2017.
  30. "Billboard – Latin Streaming Songs – Chart dated November 5, 2016". Billboard. Retrieved January 22, 2017.
  31. "Billboard – Tropical Songs – 2016 Archive". Billboard. Retrieved January 22, 2017.
  32. "Top 100 Detecciones Semanal Semana 35 del 2016" (PDF) (in Spanish). national-report.com.ve. August 4, 2016. Retrieved October 20, 2016.
  33. "CAPIF – Rankings" (in Spanish). capif.org.ar. Retrieved January 28, 2017. Click on Digital Mensual, then select 2016 and September
  34. "Listas anuales – Productores de Música de España – 2016" (PDF) (in Spanish). promusicae.es. Retrieved February 1, 2017.
  35. "Hot Latin Songs - Year-End 2016". billboard.com. Retrieved January 22, 2017.
  36. "Tropical Airplay Songs - Year-End 2016". billboard.com. Retrieved January 22, 2017.
  37. "Resumen 2016: Top 200 Nacional". national-report.com.ve. January 5, 2017. Retrieved April 11, 2017.
  38. "Daddy Yankee showing his Argentine certifications for "Shaky Shaky" and "La Rompe Corazones"". twitter.com. April 12, 2017. Retrieved April 13, 2017.
  39. "Chile Recibe al Rey del Reggaeton con Triple Disco de Platino por sus sencillos Shaky Shaky, Sígueme y Te Sigo y Vaivén" (in Spanish). daddyyankee.com. November 29, 2016. Retrieved November 29, 2016.
  40. "Shaky Shaky platinum certification" (in Italian). fimi.it. Retrieved December 31, 2019.
  41. "Info – Daddy Yankee – Shaky Shaky – Universal Music". Productores de Música de España. elportaldemusica.es. Retrieved August 19, 2016.
  42. "American album certifications – Daddy Yankee – Shaky Shaky". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click Type, then select Latin, then click SEARCH. 
  43. "El Shaky Shaky de Daddy Yankee está pega'o hasta en Filipinas" (in Spanish). primerahora.com. August 6, 2016. Retrieved January 22, 2017.
  44. "Daddy Yankee felicitó a Zaira Nara" (in Spanish). pronto.com.ar. August 23, 2016. Retrieved January 22, 2017.
  45. "¡Este reconocido rapero bailó al ritmo del 'Shaky shaky' de Daddy Yankee!" (in Spanish). moda.com.pe. December 28, 2016. Retrieved January 23, 2017.
  46. Gooden, Darren (December 20, 2016). "How Daddy Yankee's "Shaky Shaky" became the soundtrack for Walmart's holiday commercial". artisticmanifesto.com. Retrieved January 22, 2017.
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