Sarinah

Sarinah is a 74-metre tall 15-floor department store in Gondangdia, Menteng, Central Jakarta, Indonesia.

Sarinah
Sarinah Department Store
General information
Type	Commercial
Architectural style	International style, Postmodernism
Address	Jalan M. H. Thamrin No. 11 Gondangdia, Menteng, Central Jakarta, Indonesia
Coordinates	6.187587°S 106.823829°E / -6.187587; 106.823829
Opened	August 1966
Design and construction
Developer	Government of Indonesia and C. Itoh & Co.
Main contractor	Obayashi Corporation
Website
www.sarinah.co.id

PT Sarinah (Persero)

Formerly	PT Department Store Indonesia "Sarinah" (Persero) (1966-1979)
Type	State-owned enterprise
Founded	1962
Headquarters	Jakarta, Indonesia
Key people	Sukarno
Owner	Government of Indonesia
Website	www.sarinah.co.id

Sarinah was the first skyscraper to be built in Jakarta. It is located at the intersection of Jalan Kyai Haji Wahid Hasyim and Jalan M. H. Thamrin. Sarinah was Jakarta's first modern department store, famous for having Indonesia's first escalators (installed by Hitachi), for being air-conditioned and for having electronic cash registers.[1] In addition to Thamrin, Sarinah also has a number of outlets located in Pejaten Village at South Jakarta, Banyumanik at Semarang and Malang.[2]

Operator

Sarinah is owned and operated by PT Sarinah (Persero), which was incorporated on 17 August 1962 as PT Department Store Indonesia. The entity is wholly owned by the government of Indonesia and was renamed in 1979.[3]

History

In the early 1960s, Indonesia was hit by very high inflation rates. President Sukarno believed that a department store would act as a price stabilizer to help keep prices under control, a view he formed after visiting several communist capitals including Moscow, Prague and Warsaw.[4] The department store was built by Obayashi Corporation using Japanese war reparation funds, and opened in August 1966.[5][6] The project was conceived by President Sukarno, who named it Sarinah after his childhood nanny.[1][3]

In an effort to pursue its price stabilization agenda, state-owned Sarinah department store published weekly grocery price lists. Sukarno affirmed that "The Sarinah department store will become one of the important tools for the organization of Indonesian socialism..." and "if Sarinah sells a blouse for 10 rupiah then another retailer will not dare to sell the same blouse for 20 rupiah".[4] However, it failed almost immediately in this role as there was a limit to what one store or even a few stores could do in such a large country. Sarinah struggled to compete with other retailers and went into debt as it expanded aggressively into other cities in Indonesia.[1]

In the early 1970s, in an effort to survive, Sarinah moved its focus to local handicrafts, especially batik. Sarinah is still best known for batik today. In the 1990s, after leasing out some of its space to McDonald's (its first branch in Indonesia) and Hard Rock Cafe (which later moved to Pacific Place Jakarta), Sarinah managed to rejuvenate itself as a popular place for young people.[1]

2016 terrorist incident

On 14 January 2016, multiple explosions and gunfire occurred near Sarinah.[7] The Islamic State of Iraq and the Levant (ISIL) claimed responsibility.[8] 8 people were killed, 4 civilians and all 4 attackers.[9]

Expansion

Two forty-one story towers are planned to be built in the area to complement the existing shopping center. The new towers will house high end restaurants; offices; and venues for meetings, conferences, and exhibition halls. The existing building will undergo major renovations to restore the originality of the building. The expansion project is expected to start by July 2020 and is projected to be completed in its entirety by mid-2022. Renovations on the existing building are estimated to complete by mid-2021.

In order for the renovation to be carried out, the building management ordered all tenants to close in a 30 April 2020 memo. Notably the closing of the first McDonald's in Indonesia at the Sarinah location on 10 May 2020 attracted a considerable crowd and legal rebuke for violation of social distancing laws in effect for the ongoing SARS-2 pandemic at the time.[10][11]

External links

• Official website

Cited works

• Merrillees, Scott (2015). Jakarta: Portraits of a Capital 1950-1980. Jakarta: Equinox Publishing. ISBN 9786028397308.CS1 maint: ref=harv (link)
• Rimmer, Peter J.; Dick, Howard (2009). The City in Southeast Asia: Patterns, Processes and Policy. Singapore: NUS Press. ISBN 978-9971-69-426-5.CS1 maint: ref=harv (link)
• Shimizu, Hiroshi (2008). Japanese Firms in Contemporary Singapore. Singapore: NUS Press. ISBN 978-9971-69-384-8.CS1 maint: ref=harv (link)

References

1. Merrillees 2015, p. 107.
2. "Fakta-fakta Seputar Sarinah, Mal Pertama di Indonesia". Liputan 6. Retrieved 14 November 2017.
3. "Sarinah 2014 Annual Report" (PDF). PT Sarinah (Persero). April 2015. Retrieved 15 January 2016.
4. Merrillees 2015, p. 106.
5. Rimmer & Dick 2009, p. 179.
6. Shimizu 2008, p. 158.
7. "Blasts, gunfight in Indonesian capital; at least three dead". Reuters. Retrieved 14 January 2016.
8. Penny Spiller, Claudia Allen, Alastair Lawson, Tessa Wong, Saira Asher, Heather Chen, Simeon Paterson & Naziru Mikailu (14 January 2016). "As it happened: Jakarta attacks". BBC News. Retrieved 14 January 2016.CS1 maint: uses authors parameter (link)
9. "Jakarta attacks: Convicted militant named as attacker". BBC News. 15 January 2016. Retrieved 16 January 2016.
10. "End of a McEra: Indonesia's First McDonald's Restaurant in Jakarta's Sarinah to Close Permanently". Coconuts Media. 8 May 2020. Retrieved 12 May 2020.
11. Sausan Atika (11 May 2020). "McDonald's Sarinah tribute backfires as fans defy social restrictions". The Jakarta Post. Retrieved 12 May 2020.