Run It!

"Run It!" is the debut single recorded by American recording artist Chris Brown. It was produced by Scott Storch and written by Sean Garrett alongside guest artist Juelz Santana. The song appeared on his debut studio album, Chris Brown, and was released as a single on June 30, 2005. The remix features rappers Bow Wow and Jermaine Dupri and was performed at The 2006 Nickelodeon Kids Choice Awards by Bow Wow and Chris Brown.

"Run It!"
Single by Chris Brown featuring Juelz Santana
from the album Chris Brown
ReleasedJune 30, 2005 (2005-06-30)
Recorded2005
Genre
Length
  • 3:49 (album version)
  • 4:04 (remix version)
  • 3:12 (radio version)
LabelJive
Songwriter(s)
Producer(s)Storch
Chris Brown singles chronology
"Run It!"
(2005)		 "Yo (Excuse Me Miss)"
(2005)
Juelz Santana singles chronology
"Oh Yes"
(2005)		 "Run It!"
(2005)		 "Clockwork"
(2005)

Commercially, the song peaked inside the top ten in six countries and the top twenty in other four. The song also managed to top the charts in the United States, Australia and New Zealand. The music video earned nominations at the 2006 MTV Video Music Awards for "Best New Artist" and "Viewer's Choice". Also in 2006, the radio version of the song appeared on the compilation album Now That's What I Call Music! 21

Background and composition

"Run It" was released as Brown's debut single on June 30, 2005, through digital distribution. On July 19, 2005, Jive and Zomba Records serviced the song to rhythmic crossover radio in the United States. They later solicited the song to contemporary hit radio on October 3, 2005.[1] "Run It" was written and produced by Scott Storch and Sean Garrett. It interpolates The Waitresses' 1980 single "I Know What Boys Like", written by Christopher Butler. The track is composed in the key of C# minor as a Crunk&B song that consists of slinky synth beats, a catchy chorus, an ominous, creepy background, and elements of Scott Storch productions.[2][3] Brown's vocals have been described as "sweet" and "baby mack"-like.[3][4] Christian Hoard of Rolling Stone called the song "a de-crunked 'Yeah!' that gets by thanks to a slinky synth beat and the mix of smooth seduction and cunning come-ons in Brown's baby-mack vocals."[2] The song features rap verses from American hip-hop recording artist Juelz Santana.[3]

Music video

The music video for "Run It!" was released on August 8, 2005.[5] Directed by Erik White, it portrays an underground dance inside a school gym, where Brown meets a girl (Destiny Lightsy) that he is suddenly attracted to and with whom he wants to dance. The video features several dance sequences in which the males and females dance off against each other. During the sequences, Brown makes several movements toward his love interest. At the end, Brown and his love interest are about to kiss before the security guards arrive, and the whole gym is evacuated, with both of them pulled in separate directions. However, as soon as the guards find nobody there, they start dancing. The music video received two nominations at the 2006 MTV Video Music Awards for "Best New Artist" and "Viewer's Choice", but lost to Avenged Sevenfold's "Bat Country" and Fall Out Boy's "Dance, Dance".[6]

Critical reception

Bill Lamb of About.com awarded "Run It!" a four-star rating, commending the song's backing music, Brown's voice, and chorus, but called it "another cookie cutter Scott Storch production."[4] Andy Kellman of AllMusic noted it as one of the album's top tracks, commenting that the song's "way of tempering Brown's small-town innocence with hard-edged backing and a guest spot from an MC of ill repute is clearly a strategy to make the singer appeal to more than tween girls."[3] Christian Hoard of Rolling Stone said that the song gets by "thanks to a slinky synth beat and the mix of smooth seduction and cunning come-ons in Brown's baby-mack vocals."[2]

Chart performance

"Run It!" debuted at number 92 on the Billboard Hot 100 in the issue dated August 27, 2005.[7] After eight weeks on the chart, the song entered the top ten at number eight on October 22, 2005, receiving the airplay gainer title.[8] It gained the airplay title again in the following week, climbing to number two on the chart, where it stalled for a month.[9] On November 26, 2005, "Run It!" peaked on the Billboard Hot 100 at number one, becoming Brown's first number one single on the chart, and making him the third youngest solo artist to top the chart, behind only Stevie Wonder and Peggy March, and the fourth youngest overall. That same week, the song was also at the top of the US Hot R&B/Hip-Hop Songs and the US Radio Songs.[10] Two weeks later, it topped the US Pop Songs chart. The song remained on top of the Hot 100 for five weeks, becoming his longest lasting number one single on the chart.[11] It was certified platinum by the Recording Industry Association of America (RIAA) for shipments of one million copies.[12]

"Run It!" debuted and peaked at number one on the Australian Singles Chart in the issue dated January 29, 2006.[13] The song remained at the top of the chart for three non-consecutive weeks and exited after fifteen weeks.[13] It earned a gold certification from the Australian Recording Industry Association (ARIA), denoting shipments of 35,000 copies.[14] In New Zealand, the song entered the singles chart at number 39 on the week ending January 2, 2006.[15] Six weeks later, the song peaked at the top of the chart, where it remained for one month.[15] "Run It!" entered the Swiss Singles Chart at number twelve on the week ending February 12, 2006.[16] In the next week, it peaked at number five and remained in the top ten for six consecutive weeks.[16]

Credits

Credits adapted from Chris Brown liner notes, Columbia Records.[17]

Track listings

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[58] 3× Platinum 210,000^
Brazil (Pro-Música Brasil)[59] Platinum 60,000*
Brazil (Pro-Música Brasil)[60]
Jason Nevins Extended Mix 		Platinum 60,000*
Italy (FIMI)[61] Gold 10,000*
New Zealand (RMNZ)[62] Gold 5,000*
Norway (IFPI Norway)[63] Gold 5,000*
Canada (Music Canada)[64]
(Ringtone) 		Gold 5,000^
United Kingdom (BPI)[65] Silver 200,000^
United States (RIAA)[66] 3× Platinum 3,000,000^
United States (RIAA)[66]
(Mastertone) 		Platinum 1,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Radio and release history
Country Date Format Label
Various[67] June 30, 2005 Digital download Zomba Records
United States July 19, 2005 Rhythmic crossover
October 3, 2005 Contemporary hit radio
Australia[68] January 30, 2006 EP Zomba Records
New Zealand[69]
Austria[70] Single (featuring Juelz Santana)
Belgium[71]
Brazil[72]
Denmark[73]
Finland[74]
France[75]
Germany[76]
Ireland[77]
Italy[78]
Mexico[79]
Netherlands[80]
New Zealand[81]
Norway[82]
Spain[83]
Sweden[84]
Switzerland[85]
United Kingdom[86]
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See also

References
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  2. Hoard, Christian (November 28, 2005). "Chris Brown". Rolling Stone. Retrieved 1 July 2012.
  3. Kellman, Andy. "Chris Brown - Chris Brown". Allmusic. Rovi Corporation. Retrieved July 1, 2012.
  4. Lamb, Bill. "Run It! - Chris Brown". About.com. The New York Times Company. Retrieved July 1, 2012.
  5. "Run It!". MTV. Viacom. Retrieved July 2, 2012.
  6. "MTV Video Music Awards (2006)". MTV. Viacom. Retrieved July 2, 2012.
  7. "Hot 100 (August 27, 2005)". Billboard. Prometheus Global Media. Retrieved July 1, 2012.
  8. "Hot 100 (October 22, 2005)". Billboard. Prometheus Global Media. Retrieved July 1, 2012.
  9. "Hot 100 (October 29, 2005)". Billboard. Prometheus Global Media. Retrieved July 1, 2012.
  10. "Hot 100 (November 26, 2005)". Billboard. Prometheus Global Media. Retrieved July 1, 2012.
  11. "Chris Brown - Run It! - Music Charts". aCharts.us. Retrieved July 1, 2012.
  12. "American single certifications - Chris Brown - Run It!". Recording Industry Association of America. Retrieved July 1, 2012.
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  14. "ARIA Charts — Accreditations — 2006 Singles". Australian Recording Industry Association (ARIA). Retrieved April 14, 2009.
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  16. "Swisscharts.com – Chris Brown feat. Juelz Santana – Run It!". Swiss Singles Chart. Retrieved March 22, 2013.
  17. Chris Brown (Media notes). Jive Records, Zomba Records. 2005.
  18. "Run It". 30 August 2005 – via Amazon.
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  20. "Chris Brown (4) Featuring Juelz Santana - Run It!". Discogs.
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  60. "Brazilian single certifications – Chris Brown – Run It!" (in Portuguese). Associação Brasileira dos Produtores de Discos.
  61. "Italian single certifications – Chris Brown – Run It" (in Italian). Federazione Industria Musicale Italiana. Select "Tutti gli anni" in the "Anno" drop-down menu. Select "Run It" in the "Filtra" field. Select "Singoli online" under "Sezione".
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  65. "British single certifications – Chris Brown – Run It". British Phonographic Industry. Select singles in the Format field. Select Silver in the Certification field. Type Run It in the "Search BPI Awards" field and then press Enter.
  66. "American single certifications – Chris Brown – Run It". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  67. Sources for "Run It!" Single release:
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  69. "Run It! – EP". iTunes Store (New Zealand). Apple. Retrieved December 16, 2011.
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  71. "Run It! (feat. Juelz Santana) – Single". iTunes Store (Belgium). Apple. Retrieved December 16, 2011.
  72. "Run It! (feat. Juelz Santana) – Single". iTunes Store (Brazil). Apple. Retrieved December 16, 2011.
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