Royal Purple (lubricant manufacturer)

Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, and racing use.[2] It is known primarily for its line of synthetic Royal Purple Motor Oil products used in gasoline and diesel engines.[3][4][5] They also produce other fluids including gear oil, transmission fluid, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and firearm lubricant.

Royal Purple, Inc.
Private
Industryoil and chemical
Founded1986
FounderJohn Williams
Headquarters
Porter, Texas
,
United States
Area served
Australia, Canada, China, Italy, Japan, Mexico, United Kingdom, United States
Productssynthetic motor oil, synthetic grease, oil filters, gear oil
OwnerCalumet Specialty Products Partners
ParentCalumet Specialty Products Partners[1]
DivisionsRoyal Purple Consumer Products, Royal Purple Industrial Products
Websiteroyalpurple.com

History

The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he had never seen purple oil, Williams named the product Royal Purple.[6] Producing synthetic oil using its own additives,[7] the company grew and in 2004 completed a 125,000 square foot production facility in Porter, Texas.[8] That same year they acquired a US federal trademark for the exclusive use of purple containers for lubricants.[8][9] In 2011 Royal Purple had an annual income of 109.5 million dollars,[1] and in 2012 was sold in over 25,000 outlets worldwide.[10] In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to Calumet Lubricants and is now part of their Branded Products Division.[11][12][13]

Media

In 2010 Royal Purple cooperated with DJ Funkmaster Flex to promote its products.[14] Royal Purple announced on September 25, 2013 that it would sponsor the Las Vegas Bowl for three years, from 2013 to 2016.[15] The deal is worth more than one million dollars a year.[16][17][18][19] Royal Purple is the official lubricant for Lingenfelter Performance Engineering.[20] And has partnered with many other organizations such as GRC and Rally Cross.

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References
  1. Calumet Buys Royal Purple, Imakenews.com, 13 June 2012
  2. No Mention of Viscosity or Thermal Breakdown in this Royal Purple Clip, Popular Mechanics, 29 December 2013
  3. Driving Green for Dummies: It's Easier and Cheaper Than You Think, St. Joseph News-Press, 17 August 2012
  4. Solvent leaves protectant film, Professional Tool & Equipment News, 1 March 2010
  5. Royal Purple Takes the Guesswork Out of Motor Oil Recycling, Reuters, 9 May 2011
  6. Royal Purple treat, New Straits Times, 9 July 2006
  7. Royal Purple: It's the Additives, Stupid, Popular Mechanics, 21 February 2013
  8. Industry notes, company news, Motor Age, 1 April 2004
  9. Chicago Tribune Car Notes Column, Chicago Tribune, 1 February 2004
  10. Peter Dalrymple, Co-Founder of Royal Purple, Joins Spine Pain Management, Inc. Board of Directors and Commits to an Additional $2 Million Funding, GlobeNewswire, 26 August 2014
  11. Calumet buying Royal Purple for about $335 million, Indianapolis Business Journal, 6 June 2012
  12. US Calumet agrees to buy lubricant maker Royal Purple, Independent Chemical Information Service, 6 June 2012
  13. New Refineries Bring Big Gains to Calumet Operation, Indianapolis Business Journal, 12 November 2012
  14. Royal Purple Lubricants Taps DJ Funkmaster Flex To Showcase Its Latest Performance Products, PR Newswire, 8 March 2010
  15. New title sponsor named for the Royal Purple Las Vegas Bowl, Las Vegas Sun, 25 September 2013
  16. Las Vegas Bowl gets new name and sponsor: Call it Royal Purple Archived 2013-12-24 at the Wayback Machine, Las Vegas Review-Journal, 25 September 2013
  17. Royal Purple is new sponsor of Las Vegas Bowl, CBS Sports, 25 September 2013
  18. Royal Purple To Title Sponsor Las Vegas Bowl Game For Next Three Years, Street & Smith's Sports Business Daily, 26 September 2013
  19. Royal Purple To Give Away 2015 Subaru WRX, Trip To Las Vegas Bowl In December, Aftermarket News, 9 October 2014
  20. Pair of Royal Purple news items highlight company’s 2014 racing program, NBC Sports, 4 June 2014
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