Robert Elton Brooker

Robert Elton Brooker (July 18, 1905 - May 17, 2001) was an American business executive at Sears, Roebuck & Co., Whirlpool Corporation, and Montgomery Ward,[1] and recipient of the 1972 Henry Laurence Gantt Medal.[2]

Robert Elton Brooker
Robert Elton Brooker
Born	(1905-07-18)July 18, 1905 Cleveland, Ohio
Died	May 17, 2001(2001-05-17) (aged 95) Longwood, Florida

Brooker was born in Cleveland to Robert E Brooker and Isadora Brooker. He obtained his university degree at the University of Southern California. He started his career in industry at Southern California Edison Co. from 1928 to 1934, and from 1934 to 1944 he worked at the Firestone Tire and Rubber Company. In 1944 he started at Sears, Roebuck & Co., where he became vice-president.[3]

From 1958 to 1961 he was president of the Whirlpool Corporation. In 1961 he joined Montgomery Ward as president until 1966. He served another four years as chair, and from 1970 to at least 1974 he was Chair of the Executive Committee.[4] In 1972 he received the Henry Laurence Gantt Medal.

Personal life

Robert Elton Brooker was born in Cleveland, Ohio, the son of Robert E Brooker and Isadora Brooker. His father was a Cleveland baker. He earned his B.A. in civil engineering from the University of Southern California in 1927. After college Brooker spent six years working for the power company Southern California Edison. At the age of 95, Brooker died in Longwood, Florida on May 17, 2001 survived by his wife Sarah Burton Harrison Brooker and two children.[5]

Whirlpool Corporation

Leaving Southern California Edison, Brooker worked for ten years at Firestone Tire and Rubber Company running all the Firestone Stores in the western states. Moving from Firestone to Sears in 1944, Brooker rose through the ranks becoming head of manufacturing, a member of Sears Board of Directors, and President of the newly-formed Whirlpool Corporation in 1958. At the 1959 American National Exhibition at Sokolniki Park Moscow, Brooker presided over the Whirlpool kitchen; the whirlpool kitchen inspired the Kitchen Debate between then Vice President Richard Nixon and Soviet Premier Nikita Khrushchev.[6] At Whirlpool Brooker applied the systems of General Wood – developing long-term relationships with suppliers, and treating people fairly. Brooker was president of the Whirlpool Corporation from 1958 to 1961.

Montgomery Ward

In 1961 then president John Barr hired Robert Brooker to lead Montgomery Ward as president in its turnaround. Brooker brought with him a number of key new management people, including Edward Donnell, former manager of Sears' Los Angeles stores. Wards new management team achieved the turnaround reducing the number of suppliers from 15,000 to 7,000 and the number of brands being carried dropped from 168 to 16. Ward's private brands were given 95 percent of the volume compared with 40 percent in 1960. The results of these changes were lower handling costs and higher quality standards. Buying was centralized but store operations were decentralized, under a new territory system modeled after Sears.[7]

In 1966, Ed Donnell was named President of Montgomery Ward. Brooker continued as Chairmen and Chief Executive Officer until the mid 1970s. In 1968 as Brooker helped engineer a friendly merger with the Container Corporation of America; the new company was named MARCOR. In 1974, Mobile Oil bought MARCOR.[8]

Bettering Communities

Under Brooker's leadership at Montgomery Ward the Ward's store managers became more involved in their community's affairs. Brooker realized he had to apply the methods he used in business leadership to getting people who represented Montgomery Ward to be more involved in their own communities. Brooker once said, "It's sound economic sense to preserve an environment in which we all do our fair share for our community. It's the greatest product in the world to sell." [9]

When Montgomery Ward's headquarters needed new space, the company needed to decide if it would move to a safer location, as Sears had already announced, or to stay put. Brooker decided the company would remain and work with its neighborhood to better the environment. Brooker making the commitment to invest in its neighborhood helped clear up one of the more explosive areas in Chicago.[9]

Honors

In 1972 Robert Elton Brooker received the Henry Laurence Gantt Medal for distinguished achievement in management and service to the community.

Notes

1. "Mergers: Wards' New Package." in: Time, Friday, July 12, 1968.
2. Lester Robert Bittel, Muriel Albers Bittel (1978), Encyclopedia of professional management . p. 456
3. Refrigeration and Air Conditioning', Vol. 57. 1954, p. 106
4. The international who's who, Europa Publications Limited. 1974, p. 224
5. "Obituaries May 17", Orlando Sentinel, Orlando, 17 May 2001. Retrieved on 8 December 2017
6. Novak, Matt. "The All-American Expo That Invaded Cold War Russia", Gizmodo, 24 July 2014. Retrieved on 8 December 2017.
7. "GENERAL MERCHANDISE RETAILING IN AMERICA:", American National Business Hall of Fame, 25 October 2014. Retrieved on 8 December 2017.
8. "Mobil Corporation", Encyclopedia Britannica, Retrieved on 8 December 2017.
9. Booton Herndon (1972). Satisfaction Guaranteed: An Unconventional Report to Today's Consumers. McGraw-Hill Book Company. ISBN 978-0-07-028350-3.