Redrum (Era Istrefi song)

"Redrum" is a song recorded by Kosovo Albanian singer Era Istrefi featuring American producer Felix Snow. It is entirely performed in English becoming simultaneously the singer's first single in a foreign language.

"Redrum"
Single by Era Istrefi featuring Felix Snow
Released24 February 2017 (2017-02-24)
Length2:49
Label
Songwriter(s)
Era Istrefi singles chronology
"BonBon"
(2015)		 "Redrum"
(2017)		 "No I Love Yous"
(2017)
Felix Snow singles chronology
"Windows"
(2016)		 "Redrum"
(2017)		 "Cherry On Top"
(2017)
Music video
"Redrum" on YouTube

The official music video for the song was shot by the SixTwentySix and was uploaded on the 24 February 2017 onto YouTube in order to accompany the single's release. A red-hued clip, it portrays the singer performing the song in different sets filled with smoke, red costumes and diverse shots.[1]

Background

Composition

The song was composed in 4
4 time and is performed in the key of E♭ minor in common time with a tempo of 145 beats per minute.[2][3] The accompanying music video for "Redrum" was premiered on the YouTube channel of Istrefi's label, Ultra Music, on the release date on 24 February 2017.[4][5] The video was produced by Austin Barbera and directed by Millicent Hailes of the SixTwentySix Productions company.[6]

Reception

"Redrum" received positive reviews from music critics upon its release. BigFM Germany saw the song as a club sensation despite the "dark message" and described it as a "calmer" track with a "lesser Balkan flair" than "BonBon", however, as of Kate Bein of the Billboard magazine, it takes her into "future bass territory".[7][8] Christina Hernandez of Dancing Astronaut praised the song's "high-charged" melodies and described the vocals of Istrefi as "powerful".[9]

Charts
Chart (2017) Peak position
Albania (The Top List)[10] 1
Russia (Tophit)[11]
26
US Hot Dance/Electronic Songs (Billboard)[12] 45

Release history
Region Date Format(s) Label Ref.
Various 24 February 2017
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References
  1. "Era Istrefi's "Redrum" Video Is A Sexy, Red-Hued Fantasy". idolator.com. 24 February 2017. Retrieved 2 February 2020.
  2. "Redrum BPM Key Era Istrefi". chords.tv. Retrieved 2 February 2020.
  3. "Redrum BPM Key Era Istrefi featuring Felix Snow on Tunebat.com". tunebat.com. Retrieved 2 February 2020.
  4. "Era Istrefi lanson këngën e re". koha.net (in Albanian). Koha. 24 February 2017. Retrieved 2 February 2020.
  5. "Era Istrefi publikon klipin e shumëpritur "Redrum"". botasot.info (in Albanian). Bota Sot. 24 February 2017. Retrieved 2 February 2020.
  6. "Era Istrefi - Redrum feat. Felix Snow | Official Music Video". YouTube. 24 February 2017. Retrieved 2 February 2020. Note: Open description for credits.
  7. ""Redrum" handelt von bittersüßer Liebe – und von Mord?". bigfm.de (in German). BigFM Germany. 2 March 2017. Retrieved 2 February 2020.
  8. "What So Not's Remix Adds Edge to Era Istrefi's 'Redrum': Exclusive". billboard.com. Billboard. 8 March 2017. Retrieved 2 February 2020.
  9. "What So Not releases ethereal mix of 'Redrum,' by Era Istrefi". dancingastronaut.com. Dancing Astronaut. 5 August 2017. Retrieved 2 February 2020.
  10. "THE TOP LIST–12/03/2017". topawards.top-channel.tv (in Albanian). Top Channel. Retrieved 2 February 2020.
  11. "Redrum–Tophitru.com". Tophit. Retrieved 2 February 2020.
  12. "Era Istrefi Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved 2 February 2020.
  13. Citations regarding the digital release of "Redrum" by Era Istrefi featuring Felix Snow in various countries:
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