BonBon

"BonBon" (Albanian pronunciation: [bɔn bɔn]) is a song recorded by Kosovo Albanian singer and songwriter Era Istrefi. The song was entirely written by the singer herself and produced by Albanian producers Big Bang, Cricket and DJ Toton. Described as a dancehall-leaning dance-pop and EDM song, its lyrics features primarily lines in Albanian with several lines also in English.

This article is about the Era Istrefi song. For other songs, see BonBon.
"BonBon"
The official cover art for "BonBon"
Single by Era Istrefi
Released
  • 30 December 2015 (2015-12-30)
  • 27 June 2016 (2016-06-27) (English version)
Genre
Length2:47
Label
  • NESËR
  • Ultra
  • RCA
Songwriter(s)
  • Era Istrefi
  • Jenson Vaughan (English version)
Producer(s)
Era Istrefi singles chronology
"Shume Pis"
(2015)		 "BonBon"
(2015)		 "Redrum"
(2017)
Music video
"BonBon" on YouTube

The single was released on 30 December 2015 through NESËR.[4] An English version of the song was released on 27 June 2016, with additional writing handled by Jenson Vaughan. "BonBon" won Song of the Year at Albania's 2016 Top Music Awards.[5]

The song experienced commercial success throughout Europe and elsewhere and charted among others in Austria, Canada, Germany, France, Sweden and the United States. For further promotion, the track was performed by the singer on various occasions and was featured on dance video game Just Dance 2017.[6]

Background

Composition

"BonBon" was written by Era Istrefi herself and produced by Albanian producers Big Bang, Cricket and DJ Toton.[7][8][9] The song was composed in 4
4 time and is performed in the key of C♭ minor in common time with a tempo of 126 beats per minute.[10][11] It was written mostly in Albanian though a few lyrics are in English.

Promotion

The accompanying music video for "BonBon" was officially premiered onto the official YouTube channel of NESËR on 30 December 2015.[12] The clip features Istrefi performing the song in long takes on a snow-covered road in the mountainous region of Brezovica, Kosovo.

In January 2016, the song's music video went viral after excerpts of it began being posted on social networking sites such as Facebook and Instagram, comparing Istrefi to Rihanna and Sia.[13][14] Following the video's success, Istrefi was signed to American record labels Sony Music Entertainment and Ultra Music.[15] In early March 2016, the video was removed from the NESËR YouTube channel after generating 30+ million views, and was uploaded to Ultra Music's official YouTube channel. In March 2016, it raised 100 million views and in the end of the year it had 250 million views. As of 25 October 2019, the music video has garnered over 700 million views.[16]

Controversy

When the single was originally released through NESËR, the lyrics contained the ethnic slur nigga. As the song’s popularity increased, the English speaking audience began to notice the use of the slur. Since Istrefi is a Caucasian Southern European woman, it caused an outrage. After the video was re-uploaded to Ultra Music’s YouTube channel, the word was cut out.

Istrefi later apologized via social media for using the word:[17][18][19]

My apologies for the ignorance in using the N word. In Kosova there r no black people so we call each other that way in terms of “bro”. Thats why we should always think B.I.G
#noracism #weareone 🌏

Love

Era 💌

Charts

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[49] Gold 40,000^
Germany (BVMI)[50] Gold 200,000
Italy (FIMI)[51] Gold 25,000*
Netherlands (NVPI)[52] Gold 15,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Accolades

Kult Awards

Year Nominee / work Award Result
2016 BonBon Song of the Year Nominated

Top Music Awards

Year Nominee / work Award Result
2016 BonBon Song of the Year Won

Track listing
  • Digital download — EP[53]
  1. "BonBon" – 2:47
  2. "BonBon" (English version) – 2:47
  3. "BonBon" (Post Malone remix) – 3:22
  4. "BonBon" (Marshmello remix) – 3:03
  5. "BonBon" (Luca Schreiner remix) – 5:35
  • Digital download — Jerry Wallis x Greg Lassierra remix[54]
  1. "BonBon" (Jerry Wallis x Greg Lassierra remix) – 3:08
  • Digital download — Tep No remix[55]
  1. "BonBon" (Tep No remix) – 2:57

Release history
Region Date Format(s) Label Ref.
Various 30 December 2015
NESËR
[4]
21 July 2016
[53]
gollark: Hmm, I think I've worked out the problem.
gollark: Hmm. I think I can guess what evil it may be engaging in actually.
gollark: Yes.
gollark: Orbital defensive lasers standing by.
gollark: ... why does it say "renegotiating"? Should I be worried?

References
  1. "Era Istrefi On Being Rihanna & Sia's Lovechild: "I'll Take It!"". mtv.co.uk. MTV UK. 7 September 2016. Retrieved 1 February 2020.
  2. "Era Istrefi". EBBA. Archived from the original on 2017-02-23. Retrieved 2017-02-22.
  3. "Era Istrefi Releases "Bonbon (Post Malone Remix)"; "The Bonbon EP" Out Now". rcarecords.com. RCA Records. 25 July 2016. Retrieved 1 February 2020.
  4. "Bonbon - Single by Era Istrefi on iTunes". iTunes Store (US). Archived from the original on 2016-02-11. Retrieved 25 August 2016.
  5. Wass, Mike (27 June 2016). "Era Istrefi Drops English Version Of Global Smash 'BonBon' - Idolator". Idolator. Retrieved 25 August 2016.
  6. "Era Istrefi në video lojën Just Dance 2017 të Playstation". koha.net (in Albanian). Koha. 26 October 2016. Archived from the original on 18 March 2017. Retrieved 1 February 2020.
  7. "Era Istrefi publikon 'Bonbon'". prive.al (in Albanian). Privé. 30 December 2015. Retrieved 1 February 2020. Muzika është realizuar nga 3 producentë të ndryshëm, saktësisht Cricet, Big Bang dhe Dj Toton.
  8. "Era publikon klipin e ri "Bonbon"". archive.koha.net (in Albanian). Koha. 30 December 2015. Retrieved 1 February 2020.
  9. "Era Istrefi publikon këngën e re me videoklip". lajmi.net (in Albanian). 30 December 2015. Retrieved 1 February 2020. Në të Era shihet në një ambient me borë në veshje dimërore, ndërsa kënga ka tekst të Era Istrefi & Ergen Berisha dhe muzikë nga Cricket, BigBang & Toton.
  10. "Bonbon BPM Key Era Istrefi". chords.tv. Retrieved 1 February 2020.
  11. "Bonbon BPM Key Era Istrefi on Tunebat.com". tunebat.com. Retrieved 1 February 2020.
  12. "Era Istrefi - Bonbon | Official Music Video". YouTube. 30 December 2015. Retrieved 1 February 2020. Note: The official music video was moved onto the YouTube channel of Ultra Music.
  13. McNeilage, Ross (2 February 2016). "You Need To Know About Era Istrefi's "BonBon"". breatheheavy.com.
  14. "WATCH - IF YOU MERGED RIHANNA AND SIA YOU'D GET ERA ISTREFI - BONBON". ixdaily.com. IX Daily. Retrieved 26 Feb 2016.
  15. "Era Istrefi firmos me Sony Music" (in Albanian). 22 Feb 2016.
  16. "Era Istrefi - Bonbon (Official Video)". Ultra Music YouTube channel. March 7, 2016. Retrieved March 12, 2016.
  17. "@eraistrefi on Instagram". Instagram.
  18. "@strefie on Twitter". Twitter.
  19. "@strefie on Twitter". Twitter.
  20. "The Top List—24/01/2016". topawards.top-channel.tv (in Albanian). Top Music Awards. Retrieved 3 February 2020.
  21. "Australian-charts.com – Era Istrefi – Bonbon". ARIA Top 50 Singles. Retrieved 9 July 2016.
  22. "Austriancharts.at – Era Istrefi – Bonbon" (in German). Ö3 Austria Top 40. Retrieved 19 May 2016.
  23. "Ultratop.be – Era Istrefi – Bonbon" (in Dutch). Ultratip. Retrieved 24 June 2016.
  24. "Ultratop.be – Era Istrefi – Bonbon" (in French). Ultratop 50. Retrieved 24 June 2016.
  25. "PROPHON Annual Report 2016" (PDF). prophon.org. p. 35. Retrieved 4 February 2020.
  26. "Era Istrefi Chart History (Canadian Hot 100)". Billboard. Retrieved 3 August 2016.
  27. "Charts: Hot Canadian Digital Song Sales". Billboard. Retrieved 13 August 2016.
  28. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201628 into search. Retrieved 18 July 2016.
  29. "Danishcharts.com – Era Istrefi – Bonbon". Tracklisten. Retrieved 25 May 2016.
  30. "Lescharts.com – Era Istrefi – Bonbon" (in French). Les classement single. Retrieved 18 June 2016.
  31. "Offiziellecharts.de – Era Istrefi – Bonbon". GfK Entertainment Charts. Retrieved 23 April 2016.
  32. "Greece Digital Songs – July 9, 2016". billboard.com. Archived from the original on 25 May 2019. Retrieved 4 February 2020.
  33. "Era Istrefi – Bonbon Media Forest". Israeli Airplay Chart. Media Forest. Retrieved 24 April 2016.
  34. "Top Digital – Classifica settimanale WK 28 (dal 2016-07-08 al 2016-06-14)" (in Italian). Federazione Industria Musicale Italiana. Retrieved 15 July 2016.
  35. "The Official Lebanese Top 20". The Official Lebanese Top 20. Archived from the original on November 3, 2013. Retrieved June 13, 2016.
  36. "Dutchcharts.nl – Era Istrefi – Bonbon" (in Dutch). Single Top 100. Retrieved 15 July 2016.
  37. Cristi Nitzu (10 July 2016). "Airplay 100 – 10 Iulie 2016". Media Forest (Podcast) (in Romanian). Kiss FM. Retrieved 11 July 2016.
  38. "BonBon - Era Istrefi". tophit.ru (in Russian). Retrieved 1 February 2020.
  39. "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201634 into search. Retrieved September 13, 2016.
  40. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201626 into search. Retrieved 13 September 2016.
  41. "Era Istrefi - BonBon" (in Swedish). Sverigetopplistan.se. Archived from the original (In the "Navigering" section press "Veckan Heatseeker" and select the chart issued for the access date to show the position) on 26 December 2015. Retrieved 1 July 2016.
  42. "Swisscharts.com – Era Istrefi – Bonbon". Swiss Singles Chart. Retrieved 4 July 2016.
  43. Chart Log UK: "CLUK Update 20.08.2016 (wk33)". UK Singles Chart. Zobbel.de. Retrieved 2 September 2016.
  44. "Era Istrefi Chart History (Hot Dance/Electronic Songs)". Billboard. Retrieved 6 July 2016.
  45. "Ö3 Austria Top 40 - Single-Charts 2016". oe3.orf.at. Archived from the original on 28 December 2016. Retrieved 29 December 2016.
  46. "Top 100 Jahrescharts 2016". GfK Entertainment (in German). viva.tv. Retrieved 1 January 2017.
  47. "Schweizer Jahreshitparade 2016 – hitparade.ch". Hung Medien. Retrieved 2 January 2017.
  48. "Hot Dance/Electronic Songs – Year-End 2016". Billboard. Retrieved 24 November 2019.
  49. "Canadian single certifications – Era Istrefi – Bonbon". Music Canada. Retrieved 4 October 2017.
  50. "Gold-/Platin-Datenbank (Era Istrefi; 'Bonbon')" (in German). Bundesverband Musikindustrie. Retrieved 1 July 2016.
  51. "Italian single certifications – Era Istrefi – Bonbon" (in Italian). Federazione Industria Musicale Italiana. Retrieved 5 October 2016. Select "Tutti gli anni" in the "Anno" drop-down menu. Select "Bonbon" in the "Filtra" field. Select "Singoli online" under "Sezione".
  52. "Dutch single certifications – Era Istrefi – Bonbon" (in Dutch). Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers. Retrieved 1 July 2016. Enter Bonbon in the "Artiest of titel" box.
  53. Citations regarding the digital release of "BonBon" EP by Era Istrefi in various countries:
  54. ""BonBon" by Era Istrefi (Jerry Wallis x Greg Lassierra Remix)". Apple Music. Retrieved 1 February 2020.
  55. ""BonBon" by Era Istrefi (Tep No Remix)". Apple Music. Retrieved 1 February 2020.
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