Red Africa

RED | For Africa (written RED) is an African media company based in Nigeria and Ghana, on a mission to reach and inspire the largest number of Africa's youth at any given time. Red is a content, consulting and data company that deploys cultural intelligence from the streets across Africa to help companies, governments, investors and change-makers solve problems, shape narratives and build movements. Its headquarters is in Lagos, Nigeria.

Red owns the brands YNaija, Red Media Africa,The Future Awards Africa and StateCraft Inc.

Its founders are Chude Jideonwo and Adebola Williams. They were awarded Young Business Leader of the Year in the All Africa Business Leaders Awards in 2014.[1]

Divisions

Red has three divisions: Content, Consulting and Data.

Red Media Africa (RMA)

Red Media Africa (RMA) is a Public Relations and Customer Experience company that drives agenda, build movements and turn audiences into raving fans.

StateCraft

Its governance communication company, StateCraft Inc, was the official communications agency for Nigeria’s president, Muhammadu Buhari during the Nigerian general election, 2015.[2][3] Deploying over 3,000 volunteers and reaching over 77 million people, the digitally driven campaign communication built a media-driven national movement that is now being replicated across West Africa.

Generation Y!

Red's content arm includes the TV shows Rubbin’ Minds (Nigerian talk show for young people airing on Channels TV), eXploring! (ONTV Nigeria); the online magazines: YNaija (a newspaper for young Nigerians), The SeptemberStandard.com and TechAfri.ca.

Its events include The Black Ball, and The Red Summit.

The Future Project

The development arm has The Future Project (a social enterprise with a commitment to human and capital development especially in Africa) which houses The Future Awards Africa (TFAA) and The Future Enterprise Support Scheme (TFESS).

TFAA is an annual award that recognises young people between the ages of 18 and 31, who have made outstanding achievement. Forbes described the Awards as the "Most important awards for outstanding young Africans."

TFESS is a series of seminars, workshops and conferences that help young professionals, graduates and undergraduates increase their knowledge and capacity. Code2Earn, Aiki Nigeria (an employability portal created with Microsoft), Intern4Jobs, and Startups4Africa are some of these.

Church Culture

Church Culture is a media company under Red. Church Culture aims to attract more people to the church. The sub company specializes in Advertising, Media Planning and Buying, Crisis Communication, Social Media Management and Monitoring amongst others. Launched in 2017[4] via an Easter Show that aired on Channels TV, the platform continues to communicate through the Church Blog.[5] Church Culture is aimed at spotlighting the church in Nigeria and its impact in Africa, and discussing how the Church can consolidate influence in society.

Advocacy

In 2014, Red led a global campaign to pool 1 million young Africans to act against Ebola virus disease in Liberia, Sierra Leone and Guinea.

The #StopEbola campaign was led by African industrialist Ashish Thakkar and Africa's Genevieve Nnaji and Omotola Jalade Ekeinde and Paris-based Aṣa.

The campaign was designed to support the World Health Organization in the fight against Ebola by encouraging people to post updates on social media and by donating at least $25 to the United Nations Ebola Response Fund.

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References
  1. "Chude Jideonwo and Adebola Williams win CNBC Africa Young Business Leaders awards (Photos) - Nigerian Entertainment Today - Nigeria's Top Website for News, Gossip, Comedy, Videos, Blogs, Events, Weddings, Nollywood, Celebs, Scoop and Games". Nigerian Entertainment Today - Nigeria's Top Website for News, Gossip, Comedy, Videos, Blogs, Events, Weddings, Nollywood, Celebs, Scoop and Games. 2014-10-24. Retrieved 2017-08-29.
  2. "Chide jideonwo". Oxford Africa Conference. 2015-05-29. Retrieved 17 January 2020 – via oxfordafricaconference.com.
  3. Jideonwo, Chude. "Five things Buhari must tackle now that he's president". CNN. Retrieved 2017-08-29.
  4. "Launches church culture". The trent online. Retrieved 17 January 2020 – via thetrentoline.com.
  5. "The Church Blog". Retrieved 17 January 2020 – via Ynaija.com.
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