Proximic

Proximic is a platform that provides real-time data services for contextual data for online advertisers and agencies. The company is based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche.[1][2] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist is Louis Monier, founder of the AltaVista search engine.[3]

For the proximity page, see distance.
Proximic
Corporation
Industry
  • Online Advertising
  • Contextual Advertising
  • Advertising Data Services
Founded2006
Founder
  • Philipp Pieper
  • Thomas Nitsche
Headquarters
  • Palo Alto, CA
  • Munich, Germany
Key people
  • Philipp Pieper - CEO
  • Louis Monier – Chief Scientist
  • Rodney Mayers – SVP Business Development
ServicesContextual Data, Brand Protection, Audience Interest Data, Analytics Suite
Websitewww.proximic.com

Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.[4]

In May 2015, Proximic was acquired by comScore.[5]

References
  1. Jennifer L. Schenker, " Proximic: Ad Tactics to Challenge Google ", 'BusinessWeek, January 17, 2008
  2. Robert Hof, " Proximic Aims High with New Search and Ad Technology ", 'Bloomberg BusinessWeek, October 1, 2007
  3. Qwiki Co-founder Louis Monier exits - joins Proximic Techcrunch.com 2011-05-18
  4. “Proximic Bringing Contextual Search Technology To Display Says CEO Pieper” AdExchanger.com 2010-12-21
  5. "comScore Acquires Analytics Firm Proximic". Archived from the original on 2017-10-21. Retrieved 2017-10-20.
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