Premam (2016 film)

Premam (English: Love) is a 2016 Indian Telugu-language coming-of-age romantic drama film co written and directed by Chandoo Mondeti of Karthikeya fame. It is a remake of the Malayalam film of the same name and features Naga Chaitanya, Shruti Haasan, Madonna Sebastian and Anupama Parameswaran latter two who reprises the same role from the Malayalam version in lead roles,[3] and Daggubati Venkatesh and Akkineni Nagarjuna appear in guest roles. The film was released on 7 October 2016.

Premam
Theatrical release poster
Directed byChandoo Mondeti
Produced byS. Naga Vamsi
P. D. V. Prasad
(Presenter)
Screenplay byChandoo Mondeti
Based onPremam
by Alphonse Putharen
StarringNaga Chaitanya
Shruti Haasan
Anupama Parameswaran
Madonna Sebastian
Music bySongs :
Rajesh Murugesan
Score:
Gopi Sunder
CinematographyKarthik Ghattamaneni
Edited byKotagiri Venkateswara Rao
Production
company
Distributed byHaarika & Hassine Creations
Release date
  • 7 October 2016 (2016-10-07)
Running time
136 minutes
CountryIndia
LanguageTelugu
Budget₹20 crore[1]
Box officeest.₹37.95 crore [2]

Plot

The film opens in the year 2000, where Vikram (Naga Chaitanya), is shown to be a shy and modest young man who loves Suma (Anupama Parameswaran) who, unfortunately for Vicky, is loved by all the boys in the area. After a desperate attempt to write a love letter, Vikram is unable to give it to Suma due to her strict militarian father (Prudhviraj). He later gives the letter to his neighbour, a young girl, who is seen to be continuously hanging around Suma, to give it to her. Suma soon starts getting closer to Vicky, even coming to visit him at his home. However, he is shocked when he learns that she is already in love with another man, and only wanted help from Vicky to be able to communicate with her lover. Despite his friends and family trying to tell him that she is merely using him to achieve what she wanted, Vicky open-heartedly helps Suma whenever she needs help, showing his love for her.

In the second phase of his life, circa 2005, Vicky is a thug student in college, who goes around making trouble with his friends, Vasu (Praveen) and Siva (Chaitanya Krishna). After getting suspended for 2 months after beating their rival group led by Arjun (Noel Sean), they re-enter the college only to start ragging on the very first day. They apprehend a Marathi-Tamil lecturer, Sithara (Shruti Hassan), assuming her to be a student. She lets them go, but later punishes them when she finds out they were consuming alcohol in the class. Vikram begins to fall in love with Sithara. Meanwhile, the P.E. coach (Brahmaji) fails attempting to help lecturer Kantha Rao (Narra Srinu) to fulfil his love for Sithara. Vikram tricks both of them and slowly begins getting closer to Sithara. Later, he even begins calling her on phone. However, he feels scared when Sanjay (Arvind Krishna), Sithara's cousin, shows up, and expresses closeness to her. Realising he is feeling jealous, Sithara tries to get closer to him, eventually reciprocating his feelings. After celebrating Gudi Padva together, They both realise that they are in love with each other. After joining their annual day functions for a dance performance, Vicky and his friends are unable to get a good choreographer. Sithara, revealing she is a state level dancer, volunteers to help them, and they win the dance contest. Sithara is soon forced to go on a month leave to her hometown. A month later, however, it is revealed that her bus met with an accident, rendering her amnesiac, forcing her to leave the college. Vikram leaves to her hometown with his friends, but is heart-broken when she fails to recognise him, even after he shows her a bracelet she made specially for him.

11 years later, 2016, Vicky is one of the top chefs of Hyderabad, unfortunately still single with haunting memories of Sithara. He spends time with the manager of his restaurant, E.K. (Srinivasa Reddy). One night, he happens to meet Sindhu (Madonna Sebastian), who later reveals him that she is the young girl to whom he had asked to deliver Suma's letter, revealing she did not deliver but instead read it. Initially taking it as rude, Vikram forgives her and begins to spend time with her, eventually falling in love with her. He befriends Arjun at Arjun's bachelor party, and on the suggestion of his friends, decides to propose to her without further delay. However, she reveals him that she has a previous engagement, forcing Vicky to react violently. After ignoring her for days, he finally gives her a chance to speak, and she reveals the marriage was cancelled after her fiancé, Ravi substance abused her. After attempting to make peace with him over the phone, Ravi swears at Vicky, forcing him and his friends to bash Ravi.Vicky and Sindhu get married. Sithara and her present-husband Sanjay come to meet them after being invited by Vasu on Sindhu's request. After seeing a special Shrikhand dessert present there, she recalls the same dessert Vicky made her for Gudipadava, resuscitating her memory. However, she realizes he is better off without her, and decides not to reveal anything to him.

In a post-credits scene, it is shown that the reason for Vicky's restaurant's name being S-Star is that an astrologer had predicted his future wife would have a name starting from S. Vicky recalls his life in the last 16 years, recalling that each of the girls he loved had a name starting from S.

Cast

Production

Premam is the Telugu remake of 2015 Malayalam film of the same name, directed by Alphonse Putharen.[5] Chaitanya[6] and Shruti Haasan plays the characters portrayed by Nivin Pauly and Sai Pallavi, while Madonna Sebastian[7] and Anupama Parameswaran[8] reprises their role from the original. Shruti Haasan to reprise Sai Pallavi's role in Telugu.[9] Both Akkineni Nagarjuna[10] and Daggubati Venkatesh[11] made cameo appearance in the film.

Music

The music was composed by Gopi Sunder and Rajesh Murugesan. Four tracks are obtained from the original Malayalam film Premam released in 2015. The tracks are Evare, originally Malare sung by the same singer Vijay Yesudas in both the versions and another songs are Kalam Kettu and Pathivaayi Njan sung by Shabareesh Varma in Malayalam and rendered by Naresh Iyer and Karthik in Telugu. The tracks Chinna Chinna sung by Renjith Govind, Aalap Raju in Malayalam and rendered by Karthik in Telugu.

Premam
Soundtrack album by
Gopi Sundar
Rajesh Murugesan
Released25 September 2016
Recorded2016
GenreSoundtrack
Length24:00
LanguageTelugu
LabelAditya Music
ProducerGopi Sundar
Rajesh Murugesan
External audio
Official Audio Jukebox on YouTube
Soundtrack
No.TitleLyricsSinger(s)Length
1."Evare"Sri ManiVijay Yesudas5:09
2."Bang Bang"Ramajogayya SastryHaricharan3:44
3."Ennosarlu"VanamaliSachin Warrier2:57
4."Evadu Evadu"Sri ManiRanjith3:21
5."Agarottula"Purna CharyNaresh Iyer3:25
6."Prema Pusene"Purna CharyKarthik2:43
7."Ninna Leni"Krishna MadineniKarthik2:21
Total length:24:00

Release

Initially Premam was scheduled to release on August 12, 2016[12] but was pushed to September 9, 2016, and again postponed to October release.[13] The film was awarded with 'U/A' Certificate by Central Board of Film Certification and movie was released on 7 October 2016.[14]

Reception

Box office

Premam collected ₹15 Crores gross[15] and ₹6.11 Crores share[16] worldwide in the first weekend, And in 5 days movie collected around ₹22.1 Crores gross worldwide.[17] In first week movie collected a total gross of ₹28 Crores and a share of ₹17.33 Crores worldwide.[18]

Movie collected $75,000 at US box office in premiere shows.[19] On Friday movie collected $134,819 and on Saturday collected $157,129, taking 2 day total collection to $366,167.[20] In 9 days movie collected $700,000 at US box office.[21] In 10 days movie collected $755,400 at US box office.[22] In international market movie collected 834k USD in lifetime as per Box Office Mojo.[23]

Critical reception

Jeevi of Idlebrain.com gave the film 3.25/5 and said "Plus points of the film are casting (especially Naga Chaitanya), beautiful moments and realistic approach by director. On the flipside, there are a few dull moments in second half due to a few forced comedy elements (Sathya teaching dancing etc). On a whole, Premam is a film of moments that explores love in it’s purest/idealistic perspective. You may watch it!".[24] 123telugu gave a score of 3.25/5 and said "If you stop drawing comparisons from the original and go with an open mind, Premam is one romantic entertainer which will keep you hooked throughout and makes up for a good watch this festival season".[25] Indiglitz.com said "A fairly entertaining rom-com. Musically and lyrically superb. One of the career best performances by Chaitanya. Comedy wins. A happy festival watch."[26]

The Times of India gave 3.5 out of 5 stars stating "Watch this film for Naga Chaitanya and for director Chandoo whose honest approach towards making this film has made it unique".[27] The Indian Express gave 3 out of 5 stars stating "Despite cameos by Venkatesh and Nagarjuna, this Naga Chaitanya and Shruti Haasan film fails to match up to Premam's Malayalam version".[28] The New Indian Express gave 3 out of 5 stars stating Remaking a classic like Premam is risky business. Chandoo Mondeti has adapted it in a way to appeal to the typical Telugu film lovers. Chaitanya charm us along with Anupama and 'Madonna".[29]

Remake
Premam
(Malayalam)
(2015)		Premam
(Telugu)
(2016)
Nivin PaulyNaga Chaitanya
Sai PallaviShruti Haasan
Madonna SebastianMadonna Sebastian
Anupama ParameswaranAnupama Parameswaran

Awards and nominations
Date of ceremony Award Category Recipient(s) and nominee(s) Result Ref.
28 & 29 March 2017 IIFA Utsavam Supporting Role – Female Anupama Parameswaran Won [30]
[31]
Best Lyricist Sri Mani Nominated
Best Playback Singer – Male Haricharan Nominated
9 April 2017 TSR – TV9 National Film Awards Special Appreciation Hero Award Naga Chaitanya Won [32]
17 June 2017 Filmfare Awards South Best Actor – Telugu Nominated [33]
30 June and 1 July 2017 South Indian International Movie Awards Best Actress in a Supporting Role – Telugu Anupama Parameswaran Nominated [34]
Best Male Playback Singer – Telugu Vijay Yesudas Nominated
12 August 2017 Santosham Film Awards Best Actor Naga Chaitanya Won [35]
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References
  1. "Premam in Telugu was reportedly made on a budget of around Rs 20 crore". Indian Express. 15 October 2016. Retrieved 25 December 2019.
  2. "Premam total worldwide box office collection". International Business Times. 29 November 2016. Retrieved 26 December 2019.
  3. "Revealed: All the details about Naga Chaitanya's 'Premam' remake!". www.dnaindia.com.
  4. "Madonna Sebastian officially signed on for 'Premam' Telugu remake". www.ibnlive.com.
  5. "Malayalam hit 'Premam' in Telugu, first look revealed". The News Minute. 24 February 2016. Retrieved 26 December 2019.
  6. "Naga Chaitanya in Telugu remake of 'Premam'". Indian Express. 20 August 2015. Retrieved 26 December 2019.
  7. "'Premam' Telugu remake: Madonna Sebastian to reprise her role in Naga Chaitanya starrer". International Business Times. 20 February 2016. Retrieved 26 December 2019.
  8. "Anupama gears up for 'Premam' remake launch". Malayala Manorama. 30 November 2015. Retrieved 26 December 2019.
  9. "Shruti Haasan to play lecturer in 'Premam' Telugu remake". Indian Express. 14 November 2015. Retrieved 26 December 2019.
  10. "Premam: Nagarjuna lends voice in Naga Chaitanya film". Indian Express. 11 September 2016. Retrieved 27 December 2019.
  11. "Premam: Venkatesh's cameo in Telugu remake not a part of the original film". India Today. 20 June 2016. Retrieved 27 December 2019.
  12. "Naga Chaitanya, Shruti Haasan's Premam release date locked". India Today. 3 June 2016. Retrieved 26 December 2019.
  13. "'Premam' release postponed to October". Business Standard. 23 August 2016. Retrieved 26 December 2019.
  14. "Premam gets censor board nod, to release on October 7 with U/A certificate". Indian Express. 3 October 2016. Retrieved 26 December 2019.
  15. "Premam box office collection: Chaitanya's movie mints over Rs 15 crore". Indian Express. 15 October 2016. Retrieved 26 December 2019.
  16. "Premam 1st weekend box office collection: Naga-Shruti's film beats Eedu Gold Ehe, Abhinetri". International Business Times. 10 October 2016. Retrieved 26 December 2019.
  17. "PREMAM (TELUGU) 5 DAYS BOX OFFICE REPORT!". Behindwoods. 12 October 2016. Retrieved 26 December 2019.
  18. "Premam 1st week box office collection: Naga Chaitanya's film crosses Rs 25 crore mark in 7 days". International Business Times. 14 October 2016. Retrieved 26 December 2019.
  19. "Premam US box office collection: Chandoo scores biggest opener for Naga Chaitanya". International Business Times. 7 October 2016. Retrieved 26 December 2019.
  20. "Premam 2 day box office collection: Naga Chaitanya's film inches towards $0.5 million mark in US". International Business Times. 9 October 2016. Retrieved 26 December 2019.
  21. "Premam 9 day US box office collection: Naga-Shruti's film inching towards $1 million mark". International Business Times. 16 October 2016. Retrieved 26 December 2019.
  22. "Premam 2nd weekend box office collection: Naga's film grosses $.75 million in US in 10 days". International Business Times. 17 October 2016. Retrieved 26 December 2019.
  23. "Premam". Box Office Mojo. Retrieved 26 December 2019.
  24. "Premam (Telugu) jeevi review". idlebrain.com. Retrieved 3 December 2016.
  25. "Review : Premam – Beautiful tale of love". 123telugu.com. Retrieved 3 December 2016.
  26. "Premam Review". Indiaglitz.com. 7 October 2016. Retrieved 3 December 2016.
  27. "Premam Movie Review". Times of India. 11 January 2017. Retrieved 26 December 2019.
  28. "Premam Movie Review". The Indian Express. 7 October 2016. Retrieved 26 December 2019.
  29. "Premam Movie Review". The New Indian Express. 7 October 2016. Retrieved 26 December 2019.
  30. "IIFA Utsavam 2017 Telugu nomination list: Janatha Garage, Oopiri get most nods". International Business Times. 14 March 2017. Retrieved 25 December 2019.
  31. "IIFA Utsavam 2017: Here is the list of winners and photos". International Business Times. 30 March 2017. Retrieved 5 April 2020.
  32. "TSR TV9 National Film Awards 2015, 2016 Winners lists: Baahubali, Srimanthudu, SOS bag maximum awards". International Business Times. 9 April 2017. Retrieved 15 December 2019.
  33. "64th Filmfare South Awards 2017: Here's Malayalam, Tamil, Telugu, Tamil nomination lists". International Business Times. 9 June 2017. Retrieved 25 December 2019.
  34. "SIIMA awards 2017 nominations announced". Sify. 1 June 2017. Retrieved 25 December 2019.
  35. "Santosham South India Film Awards-2017". TeluguCinemas.in. Retrieved 25 December 2019.(Telugu)
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