Pony (make-up artist)

Park Hye-min (born 1990),[1][2] known professionally as Pony or Pony Park, is a South Korean make-up artist, blogger, and Beauty YouTuber. Pony is credited with popularizing Korean beauty trends worldwide.[3] She was listed in Forbes 30 Under 30 Asia in 2017 for her make-up career.[4]

This is a Korean name; the family name is Park.
Pony
포니
Born
Park Hye-min

1990 (age 29–30)[1][2]
South Korea
NationalityKorean
Occupation
Years active2010–present
YouTube information
Channel
Years active2015–present
GenreBeauty and make-up, vlogs
Subscribers5.7 million
Total views324.5 million
100,000 subscribers
1,000,000 subscribers
Updated June 27, 2020
Korean name
Hangul
Revised RomanizationBak Hyemin
McCune–ReischauerPak Hyemin
Stage name
Hangul
Revised RomanizationPoni
McCune–ReischauerPóni

Throughout her career, Pony has authored several how-to books on applying make-up and collaborated with multiple make-up brands. In addition, she is the founder of her own make-up brand, Pony Effect.

Career

The name "Pony" came from her nickname at school, which she has used as her online name since.[3] Having enjoyed drawing since childhood,[5] Pony kept a blog on Cyworld and also began practicing make-up looks while she was a third-year high school student.[6][3] She began posting video tutorials at the request of other users, which were positively received.[3][7] Pony went to university to become a graphic designer and later worked at an office.[5] In 2010, she was approached by a publisher to write a series of books on make-up tips, which were later released in 2011, 2012, and 2014 in Taiwan, Thailand, Indonesia, China, and Japan.[3][5][8] She eventually quit her job to pursue make-up full-time.[7] For a while, she also worked as make-up artist for singer CL.[5][9]

After launching her YouTube channel, Pony Syndrome, in 2015,[5] Pony gained over 4,400,000 subscribers in 2018.[6][9] This has been helped by her providing English subtitles to her videos and focusing on a diverse range of make-up looks for a global audience.[3][5] In addition to posting make-up looks, Pony also created tutorials for celebrity transformations.[10]

In 2015, Pony launched her make-up brand, Pony Effect, through the Korean beauty retailer Memebox.[5][11]

Personal life

Pony married her boyfriend in May 2017, whom she had been dating for 10 years.[2][12] In addition to speaking her native language, Korean, Pony is also fluent in English.[8]

Endorsements

Pony has been a brand ambassador for Etude House since 2014.[13] In 2018, Pony became a brand ambassador for Bobbi Brown,[14] including releasing a promotional song titled "Outta My Mind."[15] In 2019, Pony released collaboration make-up collections with MAC Cosmetics,[7][16] ColourPop Cosmetics, Revolve, Etude House,[17][18] and NYX Professional Makeup.[19] For her collaboration with MAC Cosmetics, Pony released a digital single, "Divine", to promote its release.[20] In 2020, she became the first Korean collaborator of the brand Morphe.[18]

Discography
Title Year Peak chart
positions		 Sales Album
KOR
[21]
"Outta My Mind" 2018 — — Non-album single
"Divine" 2019 — — Non-album single
"—" denotes releases that did not chart.

Publications

Korean
Year Title Publisher ISBN
2010 Pony's Secret Make-up Book (포니의 시크릿 메이크업북) Login ISBN 978-8964803950
2011 Pony's Special Make-up Book (포니의 스페셜 메이크업북) Login ISBN 978-8964806029
2012 Pony's Celeb Make-up Book (포니의 셀럽 메이크업 북) Login ISBN 978-8964808580
2014 Pony's Style Make-up Book (포니의 스타일 메이크업 북) Login ISBN 979-1155093122

Japanese
Year Title Publisher ISBN
2014 "Kawaii Kao" wa Tsukurumono! Himitsu no Ulzzang Make (“かわいい顔"はつくるもの! 秘密のオルチャンメイク) (lit. Creating a Cute Face! The Secret Ulzzang Make-up) Sweet Thick Omelet ISBN 978-4907061081
2016 Watashi no Jijo Ichiban "Moreru" Himitsu no Ulzzang Make II (わたし史上いちばん“盛れる"秘密のオルチャンメイクII) (lit. My Best Beautification Ever: The Secret Ulzzang Make-up II)[22] Sweet Thick Omelet ISBN 978-4907061173
gollark: Apparently stuff smaller than a /64 isn't routable or something.
gollark: Do you actually own the copyright to your DNA? HMmm.
gollark: tcpdump doesn't seem to show anything when I open websockets or do regular HTTP requests. I think I misconfigured it.
gollark: You don't need NAT for that. Besides, it's not like the earth-consuming nanobots can't run their own firewalling individually.
gollark: I'm sure we'll run out *somehow*.

References
  1. "Pony Park". Forbes. Retrieved June 2, 2020.
  2. Lee, Joo-hyon (August 11, 2017). "Age Of You – ⑦ PONY 28". Vogue Korea (in Korean). Retrieved June 2, 2020.
  3. Lee, Woo-young (March 22, 2016). "Pony, trendsetter of K-beauty". The Korea Times (in Japanese). Retrieved June 2, 2020.
  4. "30 Under 30 Asia 2017: The Arts". Forbes. Retrieved June 2, 2020.
  5. Builder, Maxine (November 3, 2015). "Who Is Pony Makeup? 7 Things To Know About Korea's Most Famous Beauty Guru". Bustle. Retrieved June 2, 2020.
  6. Horie, Chihiro (December 15, 2018). "どんなメイクも自由自在！世界が注目するPONYとは". Numero Tokyo (in Japanese). Retrieved June 2, 2020.
  7. "Make-Up Artist Pony Park Talks Us Through Her Tarot Card-Inspired Collection For MAC". Elle UK. October 21, 2019. Retrieved June 2, 2020.
  8. Sharma, Jeena (January 23, 2020). "YouTuber Pony Park Says Your 17-Step Beauty Routine Does Nothing". Paper. Retrieved June 2, 2020.
  9. Tomono, Maho (October 1, 2018). "YouTubeでも大人気！ メイクアップアーティストPONYが明かす旅のビューティTIPS。Inside My Suitcase". Vogue Japan (in Japanese). Retrieved June 2, 2020.
  10. Fuller, Gillian (March 17, 2017). "Pony Makeup, a Korean Beauty Blogger, Is the Master of Celebrity Transformations". Allure. Retrieved June 2, 2020.
  11. Kokalitcheva, Kia (August 10, 2016). "How This Korean Beauty Startup Uses Data to Keep Up With Trends". Fortune. Retrieved August 26, 2019.
  12. Bae, Bae-ram (May 9, 2019). "'뷰티 유튜버' 포니, 10년 사귄 남자친구와 5월 결혼". Insight (in Korean). Retrieved June 2, 2020.
  13. Oh, Yeon-ju (October 27, 2014). "에뛰드하우스, 동남아시아 내 첫 플래그십 스토어 싱가포르에 오픈". Herald Corp (in Korean). Retrieved June 2, 2020.
  14. Wu, Sarah (January 5, 2018). "Makeup Artist Pony on Her Bobbi Brown Skin Long-Wear Weightless Foundation Campaign". Teen Vogue. Retrieved June 2, 2020.
  15. Kim, Soo-kyung (September 24, 2019). "메이크업 아티스트 포니, 싱글 앨범 '디바인' 발매...맥과 협업". Korea Economic Daily (in Korean). Retrieved June 2, 2020.
  16. Abelman, Devon (September 24, 2019). "MAC Is About to Drop a Tarot Card-Inspired Collection With K-Beauty Star Pony". Allure. Retrieved June 2, 2020.
  17. Teo, Kayce (August 1, 2019). "10 Best Eyeshadow Palettes Under $50". Harper's Bazaar Singapore. Retrieved June 2, 2020.
  18. "Morphe Is Bringing Its Amazing Palettes to Korea With the Help of Pony". Allure. January 14, 2020. Retrieved June 2, 2020.
  19. "【NYX Professional Makeup】韓国メイクアップアーティストPONYセレクト「PONY BITTI×NYX Professional Makeup Collection」限定発売". Model Press (in Japanese). August 9, 2019. Retrieved June 2, 2020.
  20. Lee, Ho-yeon (September 24, 2019). "메이크업 아티스트 포니, 가수로 깜짝 변신…27일 첫 싱글 낸다". Hankook Ilbo (in Korean). Retrieved June 2, 2020.
  21. "Gaon Digital Chart". Gaon Music Chart.
  22. "カリスマメイクアップアーティストPONY ベストセラーメイクBOOK 待望の第 2 弾発売開始!". Sweet Thick Omelet (in Japanese). April 28, 2016. Retrieved June 2, 2020 – via PR Times.
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