Pinkvilla
Pinkvilla is an online Bollywood website.[1] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.[2][3] The site has over 100,000 posts and a digital reach of over 40 million unique pageviews every month.[4] In 2018, Pinkvilla collaborated with Hotstar.[4]
Founded | 2007 |
---|---|
Founder(s) | Nandini Shenoy |
Industry | Entertainment |
URL | www |
Alexa rank |
Pinkvilla was launched in December 2007.[5] The platform gained traction in 2009 when some photos of Sonam Kapoor went viral.[5][6] The site is founded by a former Microsoft software engineer Nandini Shenoy.[7] Pinkvilla has a hindi version called "Hindi Rush".[8]
Most of Pinkvilla's traffic come from India (65%) followed by USA (14%) and Pakistan (5%).[9]
Content Type
In addition to Bollywood Pinkvilla also cover fields like fashion, beauty, lifestyle alongside industries which are from different states of India like Tamil, Telugu, Malayalam, Kannada, Marathi and Punjabi.[10]
Origination
Pinkvilla CEO Nandini Shenoy who is an ex-Microsoft Employee and an alumnus of National Institute of Technology Karnataka struck with the idea for Pinkvilla in 2007, she felt like using her expertise in software by creating a Bollywood website.
In Other Languages
Pinkvilla also started its Hindi version for the vernacular audience called Hindi Rush.[11]
Popular shows
Year | Show | Platform |
---|---|---|
2019 | Cheat Meals With Stars | Hotstar |
Under Cover On The Internet | Hotstar | |
Prime Time Partners | Hotstar | |
Untold Story[12] | Hotstar | |
No More Secrets | Hotstar | |
2018 | Celebrity's Firsts | Hotstar |
Most Googled | Hotstar | |
Morning Routine[13] | Hotstar | |
2017 | Love Talkies[14] | Hotstar |
South Pinkvilla | Hotstar | |
Get Ready With Me | Hotstar | |
Skincare Tips | Hotstar | |
Inside My Wardrobe | Hotstar | |
What's in My Makeup Bag | Hotstar | |
What i eat in a day[15] | Hotstar | |
What's in My Bag[16] | Hotstar | |
2016 | Fitness | Hotstar |
Whats on my phone | Hotstar | |
In collaboration with Facebook, Pinkvilla started India's 1st LIVE Bollywood game show called Jhacaaash.[17]
Awards and nominations
Year | Category | nomination | Result |
---|---|---|---|
Cosmopolitan Best Celebrity Blogger Award 2019 | |||
2019 | Best Celebrity Blogger (Editor's Panel) | Pinkvilla | Won |
Digipub Awards | |||
2019 | Website of the Year (Lifestyle, infotainment, sports, entertainment) | Pinkvilla | Won |
Cosmopolitan India's Blogger Awards 2016 | |||
2016 | Best Celeb-Spotting Blog (Editor's Panel) | Pinkvilla | Won |
References
- Datta, Sohini (17 October 2010). "The colour of style". Verve Magazine. Retrieved 2019-08-02.
- "PINKVILLA is now India's top independent entertainment portal - ET BrandEquity". Economic Times Brand Equity. 15 May 2019. Retrieved 2019-08-02.
- Priceonomics. "What Are the Most Popular Websites by Demographic?". Forbes. Retrieved 2019-08-03.
- PTI (31 January 2018). "Pinkvilla Collaborates With Hotstar to Offer Entertaining". BW Businessworld. Retrieved 2019-08-02.
- Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 2019-08-03.
- "The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed". Marketing Mind. 2018-12-09. Retrieved 2019-08-05.
- "The colour of style". Verve Magazine. 2010-10-17. Retrieved 2019-08-03.
- "Pinkvilla Hindi is Now Hindi Rush". PR Newswire. 4 May 2018. Retrieved 2019-08-05.
- "Alexa - Pinkvilla Competitive Analysis, Marketing Mix and Traffic". Alexa. Retrieved 2019-08-05.
- https://www.pinkvilla.com/
- https://www.hindirush.com/
- https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/richa-chadhas-untold-story/1000244556
- https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/the-morning-routine/t-4857
- https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/love-talkies/t-4861
- https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/what-i-eat-in-a-day/t-3201
- https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811
- https://www.pinkvilla.com/entertainment/news/play-jhacaaash-indias-1st-live-bollywood-game-show-facebook-and-win-cash-rs50000-442866
- https://www.pinkvilla.com/entertainment/news/kangana-ranaut-arjun-kapoor-stars-wish-pinkvilla-it-bags-cosmopolitan-best-celebrity-blogger-award-2019-446358
- https://www.afaqs.com/news/media/bbc-news-altbalaji-the-quint-win-big-at-3rd-edition-of-digipub-awards
- https://www.cosmopolitan.in/life/news/g1110/meet-winners-cosmopolitan-indias-blogger-awards-2016#slide-9