Pinkvilla

Pinkvilla is an online Bollywood website.[1] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019.[2][3] The site has over 100,000 posts and a digital reach of over 40 million unique pageviews every month.[4] In 2018, Pinkvilla collaborated with Hotstar.[4]

Pinkvilla
Founded2007
Founder(s)Nandini Shenoy
IndustryEntertainment
URLwww.pinkvilla.com
Alexa rank
  • Alexa Global rank: 8504 (December 2019)
  • Alexa India rank 768 (December 2019)

Pinkvilla was launched in December 2007.[5] The platform gained traction in 2009 when some photos of Sonam Kapoor went viral.[5][6] The site is founded by a former Microsoft software engineer Nandini Shenoy.[7] Pinkvilla has a hindi version called "Hindi Rush".[8]

Most of Pinkvilla's traffic come from India (65%) followed by USA (14%) and Pakistan (5%).[9]

Content Type

In addition to Bollywood Pinkvilla also cover fields like fashion, beauty, lifestyle alongside industries which are from different states of India like Tamil, Telugu, Malayalam, Kannada, Marathi and Punjabi.[10]

Origination

Pinkvilla CEO Nandini Shenoy who is an ex-Microsoft Employee and an alumnus of National Institute of Technology Karnataka struck with the idea for Pinkvilla in 2007, she felt like using her expertise in software by creating a Bollywood website.

In Other Languages

Pinkvilla also started its Hindi version for the vernacular audience called Hindi Rush.[11]

Year Show Platform
2019 Cheat Meals With Stars Hotstar
Under Cover On The Internet Hotstar
Prime Time Partners Hotstar
Untold Story[12] Hotstar
No More Secrets Hotstar
2018 Celebrity's Firsts Hotstar
Most Googled Hotstar
Morning Routine[13] Hotstar
2017 Love Talkies[14] Hotstar
South Pinkvilla Hotstar
Get Ready With Me Hotstar
Skincare Tips Hotstar
Inside My Wardrobe Hotstar
What's in My Makeup Bag Hotstar
What i eat in a day[15] Hotstar
What's in My Bag[16] Hotstar
2016 Fitness Hotstar
Whats on my phone Hotstar

In collaboration with Facebook, Pinkvilla started India's 1st LIVE Bollywood game show called Jhacaaash.[17]

Awards and nominations
Year Category nomination Result
Cosmopolitan Best Celebrity Blogger Award 2019
2019 Best Celebrity Blogger (Editor's Panel) Pinkvilla Won

[18]

Digipub Awards
2019 Website of the Year (Lifestyle, infotainment, sports, entertainment) Pinkvilla Won

[19]

Cosmopolitan India's Blogger Awards 2016
2016 Best Celeb-Spotting Blog (Editor's Panel) Pinkvilla Won

[20]

gollark: <@178948413851697152> Did you want to ask me something, or were you just randomly asking?
gollark: ```lualocal function get_weight(track) if track.last_played then local tracks_ago_played = tracks_played - track.last_played return math.min(400, math.pow(tracks_ago_played, 2)) else return 400 endend```
gollark: Every time you say bad things about America, a bald eagle dies.
gollark: It's not rocket surgery.
gollark: Oh no, not MATHEMATIC ™!

References
  1. Datta, Sohini (17 October 2010). "The colour of style". Verve Magazine. Retrieved 2019-08-02.
  2. "PINKVILLA is now India's top independent entertainment portal - ET BrandEquity". Economic Times Brand Equity. 15 May 2019. Retrieved 2019-08-02.
  3. Priceonomics. "What Are the Most Popular Websites by Demographic?". Forbes. Retrieved 2019-08-03.
  4. PTI (31 January 2018). "Pinkvilla Collaborates With Hotstar to Offer Entertaining". BW Businessworld. Retrieved 2019-08-02.
  5. Jain, Aashika (31 May 2018). "How This Fashion and Lifestyle Enthusiast Coded her Future Into Curating Content For Bollywood News". Entrepreneur. Retrieved 2019-08-03.
  6. "The Inspiring Story Of Pinkvilla Founder Nandini Shenoy Proves Why Passion The Key To Succeed". Marketing Mind. 2018-12-09. Retrieved 2019-08-05.
  7. "The colour of style". Verve Magazine. 2010-10-17. Retrieved 2019-08-03.
  8. "Pinkvilla Hindi is Now Hindi Rush". PR Newswire. 4 May 2018. Retrieved 2019-08-05.
  9. "Alexa - Pinkvilla Competitive Analysis, Marketing Mix and Traffic". Alexa. Retrieved 2019-08-05.
  10. https://www.pinkvilla.com/
  11. https://www.hindirush.com/
  12. https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/richa-chadhas-untold-story/1000244556
  13. https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/the-morning-routine/t-4857
  14. https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/love-talkies/t-4861
  15. https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811/list/what-i-eat-in-a-day/t-3201
  16. https://www.hotstar.com/in/tv/pinkvilla-fashion-and-lifestyle/s-1333/tamannaahs-daily-essentials/1000235811
  17. https://www.pinkvilla.com/entertainment/news/play-jhacaaash-indias-1st-live-bollywood-game-show-facebook-and-win-cash-rs50000-442866
  18. https://www.pinkvilla.com/entertainment/news/kangana-ranaut-arjun-kapoor-stars-wish-pinkvilla-it-bags-cosmopolitan-best-celebrity-blogger-award-2019-446358
  19. https://www.afaqs.com/news/media/bbc-news-altbalaji-the-quint-win-big-at-3rd-edition-of-digipub-awards
  20. https://www.cosmopolitan.in/life/news/g1110/meet-winners-cosmopolitan-indias-blogger-awards-2016#slide-9


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