Pink Youth

"Pink Youth" is a song by Malaysian singer Yuna featuring English rapper, Little Simz,[1] released as a third single for her fourth international studio album (her seventh overall), Rouge. It is co-written by Yuna, Chloe Angelides, Robin Hannibal, Joel van Djik, Jason Pounds and Little Simz and released on 30 June 2019 by Verve Forecast Records.[2][3]

"Pink Youth"
Single by Yuna and Little Simz
from the album Rouge
Released30 June 2019
GenrePop
Length4:00
LabelVerve Forecast, UMG Recordings
Songwriter(s)
Producer(s)Robin Hannibal
Yuna singles chronology
"Blank Marquee"
(2019)		 "Pink Youth"
(2019)		 "(Not) The Love of My Life"
(2019)
Music video
"Pink Youth" on YouTube

Background and release

Yuna announced the release of her new album and the third single which highlighting the female empowerment. She got an inspiration to wrote "Pink Youth" based on her past experience on gender discrimination.[4] Yuna said:

“When I was writing "Pink Youth", I wanted to celebrated being a girl. When I was younger, I remember a lot of people didn’t believe in me just because I was a girl trying to do something amazing. This song is for all the girls out there who never got the encouragement and support they deserve,"[4][5]

In an interview with The Star, Yuna reveals that the song was inspired by No Doubt's 1995 song "Just a Girl".[6]

Music video

The official video for "Pink Youth" was premiered on Yuna's official YouTube and Vevo account on 30 June 2019. It features futuristic anime theme with story and concept by Yuna and her husband, Adam Sinclair.[7] The video features the animated visuals of Yuna and Little Simz saving the world from forces trying to capture all colour and hope from the world.[8] It was directed by Esteban Valdez who also wrote and edited the video.[8][9]

Critical reception

In a retrospective review of Rouge, Skylar de Paul from The Daily Californian described the song "a discernibly 80s-influenced dance beat drives the groove of the song, resembling a modern Madonna revival".[10] Adriane Pontecorvo from PopMatters called the song a "nu-disco banger" and "an obvious highlight".[11]

Release history
Country Date Format Label
United States 30 June 2019 Digital download
Streaming media[12]		 Verve Forecast Records
UMG Recordings
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References
  1. "Yuna Debuts PINK YOUTH Video Featuring Little Simz". Boradway World. 1 July 2019. Retrieved 4 July 2019.
  2. Milica P. (30 June 2019). "Little Simz Joins Yuna On "Pink Youth"". Hotnewhiphop. Retrieved 4 July 2019.
  3. Asyraf Roslan (30 June 2019). "'Pink Youth' buah tangan terbaharu Yuna, kolaborasi bersama Little Simz". Astro Awani. Retrieved 4 July 2019.
  4. Tan Mei Zi (2 July 2019). "Yuna's 'Pink Youth' music video marries girl power with cyberpunk visuals (VIDEO)". The Malay Mail. Retrieved 4 July 2019.
  5. "Lagu ini khas untuk semua remaja perempuan, Yuna lancar Pink Youth berkonsep anime" [This song is dedicated to all girls, Yuna launches anime-concepted Pink Youth]. Remaja (in Malay). 1 July 2019. Retrieved 4 July 2019.
  6. Gordon Kho (16 July 2019). "A bolder Yuna goes 'Rouge'". The Star Online. Retrieved 17 July 2019.
  7. Kelly Tucker (6 July 2019). "Yuna Teams Up With Little Simz To Save The World In New Animated Video For "Pink Youth"". MXDWN. Retrieved 7 July 2019.
  8. Asyraf Roslan (1 July 2019). "Yuna drops music video Pink Youth ft Little Simz". The Sun. Retrieved 4 July 2019.
  9. "Yuna's 'Pink Youth' music video marries girl power with cyberpunk visuals (VIDEO)". Yahoo! News. 2 July 2019. Retrieved 5 July 2019.
  10. Skylar de Paul (19 July 2019). "Yuna's 'Rouge' is sophisticated story of empowerment, reflection, class". The Daily Californian. Retrieved 20 July 2019.
  11. Adriane Pontecorvo (12 July 2019). "Yuna Embraces Her Global Pop Superstar Status on 'Rouge'". PopMatters. Retrieved 13 July 2019.
  12. "Pink Youth - Yuna ft. Little Simz". Spotify. Retrieved 4 July 2019.
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