(Not) The Love of My Life

"(Not) The Love of My Life" is a song by Malaysian singer-songwriter Yuna, released as the fourth single from her fourth international album (her seventh overall), Rouge. The song was co-written by Yuna, Alexandra Govere and Robin Hannibal and released on August, 22 2019 by Verve Forecast Records.[1][2][3]

"(Not) The Love of My Life"
Single by Yuna
from the album Rouge
Released22 August 2019
GenrePop
Length3:37
LabelVerve Forecast Records, UMG Recordings
Songwriter(s)Yunalis Zarai, Alexandra Govere, Robin Hannibal
Producer(s)Robin Hannibal
Yuna singles chronology
"Pink Youth"
(2019)		 "(Not) The Love of My Life"
(2019)		 "Castaway"
(2019)
Music video
"(Not) The Love of My Life" on YouTube

Music video

""(Not) The Love Of My Life" tells a story of a bride in the midst of getting ready for her wedding but is second guessing her decision to settle down. I went back to Malaysia and wanted to collaborate again with my friend and traditional Indian choreographer Harshini Sukumaran whom I’ve worked with in the "Forevermore" music video.

— Yuna on the making of "(Not) The Love Of My Life"[4]

The official video for "(Not) The Love of My Life" was premiered on Yuna's official YouTube and Vevo account on 22 August 2019. The video features Bollywood-theme with Yuna herself served as a director.[5] In the video, Yuna wears Indian costumes and traditional folk jewelry from head to toe.[6] The video also marks Yuna’s second collaboration with Indian traditional choreographer, Harshini Sukumaran after "Forevermore".[7]

Critical reception

In a retrospective review of Rouge, Skylar de Paul from The Daily Californian said: "(Not) The Love of My Life" continues following Yuna’s emotional growth. Each lyric is enunciated like spoken word, showing she wants to make her message clear: The person she’s singing to is not really "the one"".[8] Adriane Pontecorvo from PopMatters described the song "has gorgeous color to its melody, in no small part due to Yuna's dulcet scorn".[9]

Release history
Country Date Format Label
Malaysia 22 August 2019 Digital download
Digital streaming[10]		 Verve Forecast Records
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References
  1. Valerie Yuam (22 August 2019). "Yuna releases captivating music video for '(Not) The Love Of My Life' – watch". BandWagon Asia. Retrieved 23 August 2019.
  2. Yuna Gives Us Bollywood Glamour In ‘(Not) The Love Of My Life’ Soulbounce (August 22, 2019). Retrieved on August 24, 2019.
  3. Yuna Tampil Elemen Tradisional India Dalam Video Muzik Terbaru Suara TV (23 August 2019). Retrieved on August 24, 2019.
  4. Derrick Rossignol (22 August 2019). "Yuna Tells The Story Of An Unsure Bride In Her Self-Directed '(Not) The Love Of My Life' Video". UPROXX. Retrieved 24 August 2019.
  5. Afiq Ariffin (23 August 2019). Yuna pakai persalinan kaum India dalam video muzik terbaharunya Astro Awani. Retrieved on 23 August 2019.
  6. Shaad D’Souza (August 22, 2019). Watch Yuna's gorgeous, self-directed video for "(Not) The Love of My Life" The Fader. Retrieved on August 23, 2019.
  7. Kamaruddin Razal (23 August 2019). Cantik! Yuna Sarung Busana Kaum India Dalam Muzik Video Terbaru! Astro Gempak. Retrieved on August 24, 2019.
  8. Skylar de Paul (19 July 2019). "Yuna's 'Rouge' is sophisticated story of empowerment, reflection, class". The Daily Californian. Retrieved 20 July 2019.
  9. Adriane Pontecorvo (12 July 2019). "Yuna Embraces Her Global Pop Superstar Status on 'Rouge'". PopMatters. Retrieved 13 July 2019.
  10. "(Not) The Love of My Life - Single by Yuna". Spotify. 22 August 2019. Retrieved 24 August 2019.
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