Paul Reiffer

Paul Reiffer is a British commercial and landscape photographer.

Paul Reiffer
Born
Dorset
NationalityBritish
OccupationPhotographer
Websitehttp://www.paulreiffer.com

Photography

Paul Reiffer gained specific media attention during his three-year project focused on the Asia-Pacific region from 2012-2015. This work saw him recognised with a Fellowship of the British Institute of Professional Photography[1] as well as being presented with the UN/UNESCO "International Year Of Light" award[2] for his images of Shanghai at night.

His work has been displayed across three continents – from the largest video screen on the planet in Times Square,[3] New York, to the Royal Photographic Society’s Print Exhibition[4] in the Royal Albert Hall in London.

With clients ranging from high-end hotel groups[5] such as W Hotels and Shangri-La, to National Parks, to airlines and marketing companies, his work has a presence in many countries around the world in both advertising and collectible fine art prints.

His signature iconic landscapes and cityscapes have been published by National Geographic and used by tourism boards around the globe, while he continues to sell limited edition prints to collectors worldwide.

In 2016, his latest venture – a collaboration with Minor Hotel Group – resulted in his opening of the "world’s most exclusive photo gallery[6]", on the Maldivian island of Huvafen Fushi, where visitors can only access the exhibition by seaplane or speedboat.

Early life

From an early age Reiffer developed his interest in photography through spending time with his father, watching him develop images in a self-built darkroom in their family home.[7]

Awards and recognition

Reiffer is a Fellow of the British Institute of Professional Photography[8] and Associate of the Royal Photographic Society,[9] having been accepted by both organisations for direct entry at an Associate level due to the breadth of his existing portfolio. He was a finalist in the 2010 Landscape Photographer of the Year for his images of the British coastline and won awards for his portraiture work in the controversial BIPP Professional Photography Awards 2012. In 2015, he was presented with the UN/UNESCO "International Year Of Light" award[2] for his images of Shanghai at night and is currently a shortlisted finalist for the 2016 British Professional Photography Awards.

Photographic Style

Notably angered in 2015 by the increasing levels of post-processing that was becoming acceptable in the photographic world, Reiffer began a campaign to educate customers and viewers in the difference between "taking it" and "faking it" - starting with his review of "how far is too far?[10]" when it came to many photographers using computer-aided tools to enhance their images beyond reality.

Reiffer is a supporter of "getting it right in-camera" and through his use of behind-the-scenes iPhone and GoPro images captioned "What I See Right Now[11]", attempts to demonstrate that his images, while corrected for minor issues using software, are indeed accurate representations of the scene he captured with his camera at the time. He often provides information on how an image was captured, with details on filters used and camera settings.[12]

Partnerships

Reiffer is a National Geographic contributor, with his work from New Zealand featuring in their 2016 Hardback book "Greatest Landscapes".

He maintains active partnerships with photographic industry manufacturers such as Rollei[13] and SanDisk,[14] along with being one of a handful of officially recognised Phase One Ambassadors worldwide.[15]

In August 2018, Reiffer produced the launch images[16] for the Phase One IQ4 Series of Medium Format Cameras, using their latest 151 Megapixel digital back.

Workshops and Tuition

Across a range of worldwide locations, Reiffer is known in the photography community for providing hands-on workshop education to all levels of student.[17] His collaboration with Danish camera manufacturer Phase One took that one step further in 2015 when he was able to start offering workshops using the latest medium format cameras for all attendees to use[18] - including the XF100MP, the world's highest resolution medium format digital camera.[19]

Maldives Gallery - pr@hf

In January 2016, Reiffer launched his first gallery in the Maldives - pr@hf[20] - on PER AQUUM Huvafen Fushi.

Designed as a space to show customers the colours and vivid landscapes of the world, he combined night-time shots of cities with tranquil landscapes with the overarching theme of "rock|stars and city|slickers".[6] Despite being a commercial and logistical challenge, the location opened its doors on 13 January as planned, and instantly became known as "the world's most exclusive gallery",[6] being accessible only by seaplane or speedboat.

gollark: Which is better.
gollark: Or just one RX580.
gollark: You should demand RX580s instead.
gollark: I've got one with a Pentium 4.
gollark: My mum has a laptop with a Core 2 Duo from about 2009. Somehow it is still going.

References
  1. "Paul Reiffer FBIPP - (Landscapes, Fashion, Portraiture)". www.bipp.com. Retrieved 19 January 2016.
  2. "SPIE Year of Light Photo Contest Winner Captures 'Moving Light Show'". PRWeb. Retrieved 19 January 2016.
  3. "Paul Reiffer's 'Tiny Planets' makes it to Broadway in Times Square, New York!". www.jfwmagazine.com. Retrieved 19 January 2016.
  4. "Visit the International Print Exhibition at the Royal Albert Hall, London". www.rps.org. Retrieved 19 January 2016.
  5. "W Retreat & Spa, Maldives". Harper's BAZAAR. 20 January 2015. Retrieved 19 January 2016.
  6. "World's most exclusive art gallery, only reached by plane or boat". Mail Online. 18 January 2016. Retrieved 19 January 2016.
  7. "about". Paul Reiffer - Photographer | Commercial Landscape Cityscape. Retrieved 19 January 2016.
  8. "Members, Paul Reiffer", British Institute of Professional Photography.
  9. "London Portfolio", The Royal Photographic Society.
  10. ""Getting the shot" – how far is going too far?". Paul Reiffer - Photographer | Commercial Landscape Cityscape. 9 November 2015. Retrieved 19 January 2016.
  11. "DNS tools | Manage Monitor Analyze | DNSstuff". www.dnsstuff.com. Retrieved 19 January 2016.
  12. "eye wonder". Paul Reiffer - Photographer | Commercial Landscape Cityscape. Retrieved 19 January 2016.
  13. "Paul Reiffer - Rollei". www.rollei.com. Retrieved 9 October 2018.
  14. "SanDisk Storytellers - Paul Reiffer". SanDisk. 9 October 2018.
  15. "Capture One Brand Ambassadors - Paul Reiffer". phaseone.com/Capture-One-Ambassadors. Retrieved 9 October 2018.
  16. "Paul Reiffer | Phase One Photographer". phaseone.com/inspiration. Retrieved 10 October 2018.
  17. "workshops". Paul Reiffer - Photographer | Commercial Landscape Cityscape. Retrieved 19 January 2016.
  18. "PODAS New Zealand Workshop". phaseone.com. Retrieved 19 January 2016.
  19. "XF 100MP Camera System". phaseone.com. Retrieved 19 January 2016.
  20. "pr@hf – visit the gallery". Paul Reiffer - Photographer | Commercial Landscape Cityscape. Retrieved 19 January 2016.

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