Passport (automobile dealership)

Passport International Automobiles
Industry	Automotive
Fate	Dissolved
Successor	Asüna
Founded	July 1988, 1
Founder	General Motors
Defunct	January 1991, 7
Parent	General Motors

Passport was a Canadian car dealership network owned by General Motors. It sold vehicles from Isuzu and Saab as well as its own branded Passport Optima, a Korean (Daewoo) made badge engineered Opel Kadett E, starting in model year 1988. General Motors' Geo import brand was introduced in the United States at the same time.

The Optima was offered in either hatchback or sedan and achieved 52mpg on the highway. It was designed by European Opel and had a slew of standard features for a relatively low price. The Optima sedan made the minority of the sales, while the hatchback remains more common, however, fewer than 500 Optimas were registered for road use as of 2012. Sales of the Optima were extremely slow and with relatively low survival rates, the Optima is a rare sight today. Very few pictures document the existence of the Optima.

General Motors Canada changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged as the Asüna SE and Asüna GT). Isuzu was grouped together with Saab and GM's new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships.

Passport's sibling, Geo, carried on until 1998 while another GM import brand, Asüna, debuted for model year 1992 but lasted only two model years.

Models

Passport Optima - Daewoo LeMans, built in South Korea
Passport Rodeo
Passport Stylus
Passport Trooper II
Passport Impulse
Passport I-Mark

Passport Optima GSi in a junkyard
Passport Optima GSi wheel
Passport Optima
Passport Optima GLS Sedan front
Passport Optima GLS Sedan rear
Passport window sticker

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