Parker's Car Guides
Parkers Car Price Guide is a car valuations, reviews and advice website, and is one of the largest of its type in Europe. It was a monthly magazine between 1972 and 2020, and since 1998, a website with reviews and price lists for new and used cars in the United Kingdom. Initial searches are free, with payment required to access further details.
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 Parker's Car Price Guide, April 1991 issue | |
| Editor | Keith Adams |
|---|---|
| Categories | Automobile |
| Frequency | Online |
| Publisher | Bauer Media Group |
| Year founded | 1972 |
| Country | United Kingdom |
| Language | English |
| Website | www |
It was founded in 1972 and was the longest-running printed price guide available to the general public. It expanded over the years to offer reviews, technical data and marketplace intelligence along with pricing. The portfolio of products has been edited by Keith Adams since 2016.
More recently, the title has moved the majority of resources to its online activities and shifted its emphasis from being merely a valuations resource to a fully featured research tool for car buyers. The Parkers website has expanded to include cars and vans for sale, new and used car reviews, advice articles, finance and news. Typically, the website attracts around three million users per month, according to Comscore, HitWise and GA data.
Parkers also offers valuations, reviews and news for commercial vehicles (vans and pickups), and the section is headed by CJ Hubbard. Since 2008, Parkers has been owned and published by the German company Bauer Media Group.
The current editorial team consists of:
- Editor Keith Adams
- Managing editor Keith WR Jones
- Vans and Pickups editor CJ Hubbard
- Planning manager Richard Kilpatrick
- Finance editor Murray Scullion
- New cars editor Adam Binnie
- Senior staff writer Lawrence Cheung
- Staff writer Tom Wiltshire
Timeline
- 1972: Launch of the Parker's Car Price Guide. 1st issue: March 1972, priced at 20p
- 1973: Full colour front page
- 1997: Emap buys Parker's portfolio from Parker Mead. Last Parker Mead edition of the Price Guide was August 1997
- 1998: Winter 1998 was the first edition of 'Parker's Car Chooser Magazine' which ran until 2006
- 1999: parkers.co.uk website launches
- 2000: Website ABCe audit: 117,432 users
- 2001: Emap Consumer Media Website and Expanding Brand of the year
- 2001: Website ABCe audit: 316,621
- 2002: Parker's Car Price Guide and Parker's Older Car Price Guide (Parkers Plus) merged
- 2003: Spot colour (red) introduced
- 2003: The company relocates from London to Peterborough and Steve Rose takes over the editors chair from Nick Barfield
- 2005: Parker's Car Price Guides goes full colour with the addition of imagery
- 2005: Website ABCe audit: 539,062 in March of this year
- 2005: Website ABCe audit: 706,054 unique users and 13 million page impressions
- 2006: Website ABCe audit: 1,005,658 unique users and 19,971,999 page impressions in March of this year
- 2006: Summer 2006 - Last edition of Parkers Car Chooser magazine
- 2008: Bauer Consumer Media acquires Emap's Media Division, including Parker's Car Price Guide
- 2011: Parker's loses the apostrophe to be rebranded Parkers
- 2015: Glass's Guide print edition closes, leaving Parkers Car Price Guide as the only printed valuations magazine on the market
- 2015: Bespoke car finance advice section added with Chris Lloyd heading it up
- 2016: Keith Adams replaces Kieren Puffett as editor
- 2017: Parkers Car Price Guides monthly magazine revamped to include road tests, buying guides and more deals-specific content
- 2020: Parkers Car Price Guide monthly magazine ceased publication to concentrate on the Parkers.co.uk website and further develop its valuations tool